The 26th Shanghai International Film Festival opens today (14th). Moviegoers become travelers who shuttle through the cracks in the screen, delving into the narrative maze of light and shadow from a first-person perspective. They dance with the pictures, resonate with the notes, and have unlimited senses. Extended, the immersive experience reaches its peak.
This is the real scene of the Shanghai International Film Festival’s Future Cinema Unit. This event focuses on the future development direction of the film and television industry, relying on various imaging technologies such as AR, VR, and MR to design a more diverse immersive interactive experience and present a flowing light and shadow feast to the audience.
Future Cinema breaks through the traditional barriers to movie viewing, leading the audience into a new movie world, experiencing an unprecedented way of watching movies, and feeling the beauty of technology and creation. 's future cinema unit has four major themes: "Oriental Charm", "Secrets of Art", "Me and Me" and "Supernatural", which will open a spiritual journey for visitors to explore the inner world and expand infinite possibilities.
digital film and television, showing the new mode of watching movies in the future
In the "Future Cinema", rich contents such as multi-person interactive VR, single-person interactive VR, 360VR, AR experience, and MR experience are all before your eyes, which is dizzying. Wearing the device to experience it will open up a more colorful world - touching your and my heart, discovering the secrets of art, and hearing the echoes of nature... The integration of
technology and creativity makes art within reach and the world richer. Colorful and the future is worth looking forward to.
Assisted by technology, it conveys the profound charm of a thousand-year civilization
Chinese culture is extensive and profound. Whether it is ancient legends or intangible cultural heritage traditions, they all reflect the profound connotation of oriental culture. Cultural inheritance is imperative, and the "technology" engine adds strong impetus. The "Oriental Charm" theme of future cinemas combines a variety of cutting-edge technologies and forms of expression to show the unique charm of oriental aesthetics and traditional culture to the audience.
Modern technology reinterprets traditional culture, presents ancient cultural treasures in a new way, and conveys the profound charm of a thousand-year civilization with the assistance of technology.
How does the cutting-edge technology in the film and television industry affect our real life? How can we get along with artificial intelligence? What new experiences will the cross-border integration of film and television, technology, culture, business and tourism bring us? In the theater of the future, perhaps you can find newer and more cutting-edge answers.
(headquarters reporters Miao Yiheng and Zhu Zhiyuan)
(Source: CCTV News Client)
