This year’s Dragon Boat Festival box office ranked second to last in the film history of the past ten years. The market performance can be said to be disastrous!
The most puzzling thing is that in the four new films " I don't want to be friends with you ", " anti-crime never give up ", " negotiator " and " stop and go ", The pure comedy "I Don't Want to Be Friends with You", which has the lowest word-of-mouth rating, has been leading the box office performance.
During the holidays, it won the Japanese crown for 3 days, and its cumulative box office exceeded 108 million.
This year’s Dragon Boat Festival movies had poor box office performance. Many netizens said it was because there was no “strong film” that could attract audiences to watch the movie in the cinema.
However, among the several newly released films, including crime films, dramas and other types of films, whether in terms of quality, lineup, or core, they are better than the pure comedy "I Don't Want to Be Friends with You".
But the box office feedback from the market is: no matter how good your film is, when a family goes to the cinema during the holidays, they are still most willing to laugh out loud at pure comedy entertainment movies.
This is not only an example of the Dragon Boat Festival, the last May Day festival was also broken out by the movie "Thelma and Louise ". However, this kind of "harvesting" method of winning by genre, I personally think, in addition to benefiting the capital of the film and television industry Making money will not do much good to the Chinese film market.
Capital likes comedies, and the purpose is obvious. First of all, Chinese audiences prefer this option. Once, 1905 Movie Network released a "Research Report on Chinese Movie Audiences' Movie Viewing Behavior", which showed that 72.78% of the respondents preferred comedies. , this ranking far exceeds other types of movies such as suspense, literature, science fiction, and action movies.
And compared with capital, whether it is an investment in an action film, a science fiction film, or a war film, as long as you want to make a good film, you can't make too much money.
Due to the genre, comedy films are very controllable in terms of investment and production cycle, which can increase the profit red line of the film. For example, " Charlotte's Trouble " invested 10 million and had a box office of 1.44 billion, and " Pancake Man " 》Investment of 50 million, box office is about 11.5.
If investors want to choose a profitable film and television drama project among various movie types, then comedy is the type of investment they like to see.
In addition, Chinese audiences’ preference for comedy movies has penetrated into the hearts of the audience and the industry. You must know that there are many factors that determine the box office performance of a schedule, including the film scheduling rate determined by theaters and exhibitors. The issue of
was not very clear to the audience a few years ago, but in recent years the Internet has become more and more transparent, and the audience has some understanding.
For example, there are also ten movies in the schedule, and the scheduling rate of one movie accounts for 30%, which completely squeezes out the scheduling rate of several other movies. In addition, the time period of the movie scheduling is placed in the prime time slot. Even if the movie is not Well, the box office can also be raised.
There are also some movies that have cooperated with theaters. Other movies have been released in about 15 days. This movie has been online for a month or even two months. We all know how its box office has accumulated!
Some comedy films that we are not very optimistic about can take advantage of the schedule. In addition to the reasons for audience selection, cooperation with theaters is also an aspect of investment.
For example, some comedy movies with no big scenes and no big-name actors claim to have invested hundreds of millions. If the promotion of the movie is included, the investment is indeed relatively large.
But I personally don’t like this opportunistic development of the film industry. First of all, the Chinese film market started late. Apart from “kung fu movies”, there are not many cultural labels to the outside world. The label of “kung fu movies” is now in a state of decline due to the decline of actors and creators. It is no exaggeration to say that there has been a decline in the stage of development.
In other words, to the outside world, there is almost no typical genre of Chinese movies that can be exported. Currently, our country is considered one of the powerful countries in the eyes of the world, but it does not have much achievements in entertainment movies. At this time, we close the door. I'm afraid it's not appropriate to just entertain myself with comedy.
In fact, most viewers are also disgusted with this kind of abnormal box office performance. For example, a comedy film that can earn several billions in box office. I can honestly say that this movie has really put its heart into it, but it really has nothing to do with the billions in box office. Draw an equal sign. The movie "
problem" has set up this type of model. Investors who only care about money will focus on these movie projects.
However, the average production team itself does not have the level of making excellent movies, so they can only rely on a large number of jokes to complete the entire storyline.
This is often seen in the "Happy Twist" movies in recent years, and it is also the main reason why the public has become less and less fond of this label in recent years.
Compared to the insensitivity of the market and most of the audience, I personally liked the marketing battle for last summer's "Fengshen" movie. This director, who has great ideas for making movies, is really not very good at publicity.
But his sincerity was seen by the audience, and he finally reversed the market with his "tap water" ability, pushing "Feng Shen" to the height it deserves. The battle of
made the audience realize that we need to protect the movies that are made with care. If people in the industry always stick to the comedy genre, how terrible the final movie market will be.
