Xinhua News Agency, Beijing, June 11 (Reporter Zhang Yunlong) The box office performance during the Dragon Boat Festival holiday in mainland China was weak, and people are hoping that the upcoming new movies will boost the summer box office.
According to data released by the movie data platform Maoyan Professional Edition on June 11, the total box office of the Dragon Boat Festival in mainland China (June 8 to 10) was 383 million yuan, the third lowest for the same period in the past ten years, only the highest in 2022 and 2020.
Zhang Tong, senior analyst at Maoyan Research Institute, pointed out to Xinhua News Agency reporters that this year’s Dragon Boat Festival lacks commercial blockbusters with eye-catching box office success like last year’s crime thriller " The Disappearance of Her ".
Youth comedy " I don't want to be friends with you " topped the Dragon Boat Festival box office with a box office of more than 71 million yuan, accounting for about 18.6% of the total box office.
was followed by the crime comedy ": Never Give Up " and the Hong Kong-set drama " Negotiator ", which grossed nearly 69 million yuan and 51 million yuan respectively.
George Miller's "Mad Max: Fury" is highly anticipated, but the latest entry in the "post-apocalyptic" action movie series only ranked sixth with a box office revenue of 25 million yuan. What is even more surprising is that the film failed to surpass the performance of the American cartoon "Garfield and the Family". The latter was released on June 1 and grossed over 50 million yuan at the box office during the Dragon Boat Festival holiday.
"The box office of all new films has not exceeded 100 million yuan," Zhang Tong said. "The overall box office performance is lower than expected."
She pointed out that this year's Dragon Boat Festival will release many new Chinese and foreign films, covering comedy, action, suspense, animation, etc. genre, but “lacks commercial blockbusters that can bring big hits to the market.”
On April 21, 2023, the cast members of "She Disappeared" at the red carpet ceremony. Photo by Xinhua News Agency reporter Chen Zhonghao
Unlike last year's highlight "The Disappearance of Her", this year's Dragon Boat Festival lacks a major film. "She Lost" starring Zhu Yilong has a box office of more than 500 million yuan during the Dragon Boat Festival in 2023, pushing the total box office for that period to more than 900 million yuan.
Industry insiders regard the Dragon Boat Festival as the beginning of the summer season. This is the longest single seasonal period in the Chinese mainland film industry, spanning from June 1 to August 31.
Currently, people are pinning their hopes on the upcoming film. According to data from the movie data platforms Maoyan Professional Edition and Beacon Professional Edition, there are various types of films that have been scheduled for summer release.
The domestic film lineup includes " Dog Formation " which just won the award at the Cannes Film Festival, the feature film " There is a Commissary by the Clouds " adapted from the popular novel, and the action film " Customs Front " set in Hong Kong. and the animated film "White Snake: Floating Life " by Light Chaser Animation. Highlights of
's imported films include the Japanese animation "Volleyball Boys!! Junkyard Showdown" and the American animations "Inside Out 2" and "Despicable Me 4".
Lighthouse Professional Data Analyst Chen Jin pointed out that the traditional summer box office peak period lasts from late June to mid-August, and the market is still waiting for more movies to be released.
(Source: Xinhua News Agency)
