As the beginning of the summer movie season, the 2024 Dragon Boat Festival (June 8-June 10) has a total box office of 383 million yuan and a total of more than 1.39 million screenings, setting a new record for the total number of Dragon Boat Festival screenings in Chinese film history.
The box office of the Dragon Boat Festival last year reached 910 million yuan, of which " The Disappearance of Her " reached a box office of 500 million yuan during the period. Mr. Deng, an industry insider, said that although there are a wide variety of films released during the Dragon Boat Festival this year, there is a lack of top blockbusters, resulting in the overall box office being far below expectations.
As an important period in the film market, summer has attracted more and more attention from the industry. In 2023, the summer season exceeded the 20 billion yuan mark for the first time, setting a new summer box office record. As of June 11, when the Red Star News reporter went to press, the total box office for the 2024 summer season had reached 840 million yuan.
Red Star News reporters found through combing that there are currently more than 60 films scheduled for this summer, including " Hourglass ", " Customs Front ", " White Snake: The Floating Life ", " Legend ", " There Is by the Clouds" A small shop " and other highly anticipated films. The movie "Hourglass" adapted from Rao Xueman's novel of the same name is scheduled to be released on June 21. The film is directed by Wen Jing, written by Rao Xueman, and stars Qiu Tian, Bao Shangen, Huang Minghao and others. "There is a Canteen by the Clouds", released on June 22, is directed by the popular writer Zhang Jiajia and stars Peng Yuchang and Zhou Ye. It tells the story of escaping the city and returning to the hometown. The customs-themed action film "Customs Front" is scheduled to be released on July 5. The film is directed by Qiu Litao and stars Jacky Cheung, Nicholas Tse, Karen Lam and Liu Yasu.
"Legend", written and directed by Tang Jili, starring Jackie Chan, Zhang Yixing, Nazha and Li Zhiting, will be released on July 12. The film will continue the fantasy adventure theme of Jackie Chan's classic film "Myth".
The animation "White Snake: The Floating Life" is scheduled to be released on Chinese Valentine's Day on August 10, which will undoubtedly bring surprises to Chinese comic fans. As one of the most well-known love stories in China, it is fitting that the story of Bai Suzhen and Xu Xian was released on Chinese Valentine's Day.
At present, there is still a large demand for the number of films in this summer's summer season, especially in July and August. There is still a lot of room. Industry insiders said that there is currently a lack of blockbusters in the summer season that can support the entire market and drive the market, and they hope that more blockbusters will be scheduled for summer. It is understood that "Under the Stranger" directed by Wu Ershan will be released in the summer, and the movie " Jiangyuan Nong " directed by Chen Kexin is also expected to meet the audience in the summer.
Red Star News reporter Zhang Shihao editor Zeng Qi
