text | Linghu Boguang
"Singer 2024" Dimensionality reduction attack on foreign singers. Why are netizens trying to shake people up by calling them seniors, and there are still young people?
Because it is becoming more and more difficult for pure singers to develop (no creative ability, or some but average). After the collapse of the record industry and the transition from the online music industry to the short video music era, such pure singers mainly have no albums and no albums. There are no works.
The reason why there are so many excellent singers in the past is because in the era of record industry, people mainly relied on records to consume music, and then film and television OST, radio, commercial performances, and advertising were all additional channels. The record industry system formed a complete investment, production, Promotion, channels, consumption industry chain, and the entire industry talent system are the same, including producers (producers and arrangers in the Chinese music scene are often combined), lyricists, composers, planners, etc.
In fact, you can see that there are many singer-songwriters and producers. After all, people are not omnipotent. Let’s not mention this for now. In the past, the music industry mainly relied on records, and the main income channel of singers was records, that is, albums.
Mature record albums are controlled by producers and have detailed plans according to market habits. For example, Hong Kong and Taiwan Records in the Chinese music scene are typical. An album has several title songs, concept songs, and non-title songs. The former is for popular promotion (that is, for market), the latter can try to make breakthroughs in music style, singing skills, etc. Because the record industry has a mature system, the lower limit of an album is guaranteed to a large extent. Does an excellent album have a hit song, and then fans will come out every time? Say I like a certain song on a certain album better, and what if I don’t like the bad ones. In the final analysis,
satisfies the public and the niche, and the industrial mature system ensures aesthetics, production and professionalism.
The explosion of pop music all over the world is based on the record industry. European and American classical music established the music theory system. After World War I and World War II, countless modern pop music broke out from classical, jazz, blues, etc., relying on immigrants. After the transfer of capitalism, the Japanese economy rose. , like the rise of other entertainment industries, Japan's music industry began to rise rapidly in the 1960s, becoming the first in Asia and once the second in the world (Japanese classical music made little contribution, only Europe, America and Russia in the world, but Japanese modern music and commercial music are among the best )
The development of the capitalist economy was followed by the Four Asian Tigers (South Korea fell behind due to political reasons, and Singapore was too small). In the 1970s, Hong Kong and Taiwan developed economically and emerged from political confrontation. After the economic rise, urban citizens' social entertainment needs increased greatly. Hong Kong's Andy Hui revolutionized Cantonese pop songs, and Taiwan had a folk song movement that reached its peak in the 1980s. Although it relied on the Japanese music scene and the European and American music scene, it also became the pinnacle of Chinese commercial music.
was opened up around 2000, commercial pop music from Hong Kong and Taiwan entered the mainland, institutional music in the mainland declined, and rock and ballads developed underground. In this era, the Na Ying wave in Mainland China and later the Super Girl Fast Boy Mainland audition were all based on the explosion of Taiwan's record industry. If you are interested, you can check it out. Their albums were basically produced by Taiwan's music scene.
However, due to the opening of the market, the mainland has not yet established a mature record industry. Piracy is serious, people's consumption power is low, and the market sinking has led to the rise of folk commercial music, such as Daolang, Phoenix Legend, and Pang Long. Their strength and music style have not The problem, the bigger problem is that the production is obviously much rougher, not as mature and refined as the packaging of the Hong Kong and Taiwan record industry.
In the same way, there are a large number of Internet musicians who emerged after 2007, such as Xu Song, Wang Sulong, and Xu Liang, who were influenced by Jay Chou's generation. From the early days of
until now, many Chinese-speaking listeners still brag about a musician who writes lyrics, composes, arranges, mixes, masters, harmonies, instrumental music, and does everything by himself. It seems very cool. In fact, this is a new way of playing in the Internet era. The Internet has lowered the threshold, and one person can achieve success by working alone.Everyone is an Internet celebrity singer, and everyone is a singer-songwriter (the latter has a higher threshold).
At that time, the world was still at the tail end of the record industry, and whether it was singer-songwriters or singers, the main focus was on releasing albums.
The model of the Chinese music scene was the same all the way up to the "The Voice" audition series. Behind it were people from the Taiwanese record industry who wrote songs and released music albums (albums were produced in the Mainland, but they were not mainstream). At that time, the Taiwanese music scene was already fast. No more.
html All 9 are singers and songwriters, but there are fewer and fewer singers? Why
After 2005, we seized the era of Internet audio and video, music became a visual aid, and it was Korean pop music that combined with idol culture. I will not go into details here.
Around 2015, with the entry of Korean pop music into the Chinese market and the rise of idol auditions, traditional music auditions in the mainland declined. Then the short video era came again, and the spread of a song mainly relied on a 15-second brainwashing cycle. Not only did it destroy the original music album mode, it also destroyed the original mode of listening to pop music for about 5 minutes.
In short, the times have changed after 2012. Even if pure singers are selected, such as Wu Mochou and Jike Junyi from "The Voice", they still release albums frequently in the early stage.
Contemporary singer-songwriters Li Ronghao, Deng Ziqi, Hua Chenyu, Yuan Yawei, etc. are not to mention.
After 2015, the music market will be dominated by the Internet and short videos, and stage traffic idols will dominate. It is becoming more and more difficult for pure singers to make it. In the past, they mainly relied on albums to spread, but now they rely on music variety show covers, film and television OSTs, advertising agency performances, etc.
Of course, there is still a way around the world, which is to rely on the Internet to make a name and gain fans. Offline music festivals and Kive have vertical audiences. If you do poorly, you will get paid, but if you do well, you will still live a good life. Yes, the problem is that the small business of music festivals and live events is really not profitable. Even if there are signed music companies, they are basically responsible for operations, business and promotion. Anyway, the creative level is basically independent. You don’t see many people who run music festivals. Specialized producers, lyrics and music to create it.
So, now I am a musician who knows how to compose, not to mention poor singing skills, tailoring songs, and shoddy production. For example, a lot of hip-hop singers just pick up the next beat, mix it casually (some don’t even mix it), write some lyrics that express themselves carefully, take a microphone, and become a hip-hop singer.
Speaking of pure singers, pure singers can only rely on variety show covers, film and television OSTs, and commercial performances. Compared with music albums, the biggest problem is that covers must take care of the public. Nowadays, classic songs and Internet celebrity songs Mainly, even if there are big hits, there are also niche and unpopular songs.
The problem is that it is a niche and unpopular song. Obviously it is in line with the creator's style and attitude.
You can’t say that covers have definitely not become their own styles and representatives, but most cover songs are not unified in style, concept, or in all aspects. The only thing that is unified is the usual string backing of Chinese music variety shows, the singers hitting high notes, showing off their skills, and finally the drum ending or the formulaic chorus.
You can’t say that there are no excellent variety show covers, but the probability is too low compared to the era of music albums (in the past, a music album usually had 10 songs, a normal album would have two or three hits, and an excellent album would have seven or eight hits). However, if one of the ten cover songs in a mechanical variety show can become a hit, it is rare for one of the twenty songs to become a hit.
The same applies to film and television OST. Film and television drama OST first serves film and television dramas, and the content is naturally linked to film and television content. Except for a few, most Chinese film and television dramas do not pay attention to soundtracks and songs. Nowadays, the audience is too lazy to jump directly to the beginning and end of the credits. Many of the songs are also the same formula film and television songs.
It’s not that it doesn’t have excellent works and classics, but the probability of that is much lower than that of previous albums.
After 2015, if you look up the pure singers who debuted in China, you will find that the number of music albums has dropped significantly. The top pure singers we have used our popular film and television resources to recommend are the male Zhou Shen and the female Zhang Bichen, and their popular songs are like Most of them are variety show covers and film and television ost.
There is nothing wrong with this, the problem is that in this system you will find them below. Including new-generation singers Huang Xiaoyun, Xilinna Yigao, Shan Yichun, You Changjing, etc. These are actually pretty good, because fans and audiences still know some popular songs (although they are mostly covers and film and television OSTs), but the public There were even fewer hits.
They are the next generation of pure singers in China. How many do you know? In the past, there were a dozen or so top players and dozens of outstanding ones. Now there are two or three top singers with less than ten, and the development of pure singers is becoming more and more difficult to predict.
Everyone is a singer-songwriter, and everyone is an Internet celebrity singer? "Singer 2024" Catch Me Blind
For decades, Chinese audiences have particularly favored musicians with "heartfelt" and "touching" catchy lyrics. They have always disliked pure singers, thinking that they are ruthless singing machines. However, this time "Singer 2024" Singer 2024" foreign singers came on stage to reduce the dimensionality, and a lot of netizens became dumbfounded.
Strictly speaking, the difference between Chinese and foreign singing lies in the different parts and methods of vocalization, and this difference stems from the pronunciation of the language. The fundamental way out is to transcend the habits of language pronunciation and explore and train voice purely for singing. Of course, this is a long and arduous process, and in the end the clarity and accuracy of the language must be sacrificed to some extent.
In the past, the strongest system for Chinese singers was actually the ethnic, folk, bel canto and pop music within the mainland system. Hong Kong and Taiwan were also tops.
Now it can’t get any worse. The audience is willing to take the initiative, and the capital is not in a hurry. The Chinese singers and groups of these ten years only need to be good-looking, good at refining their vocals, and have great producers, but they don’t necessarily have much ability. It’s easy to make money with capital, and everyone is in their comfort zone.
Now there are powerful foreign singers participating in the competition, which can be regarded as attracting catfish and livening up the situation. However, this arrangement can be regarded as the opposite. To attract attention and traffic, capital is still operating, and it is not necessarily really for the healthy development of the entertainment industry ~
I am personally happy to see this situation, and hope that capital will change the signing and promotion of people. The attitude allows real singers to return to their place and improve everyone's aesthetic appreciation.
But it should be difficult to figure out the result. After all, netizens nowadays are all fun-loving people.
Today, in "Singer", foreign singers scorned Chinese music singers. They ridiculed them, moved them everywhere, and discussed them. Afterwards, they would still listen to "heart-wrenching songs", short video brainwashing songs, and those ruthless singing machines. The singer's songs show off his skills, are emotionless, and don't sound good.
