Recently, at Heze South Railway Station in Shandong, a young man wearing a retro suit from the 1970s and 1980s, with melancholy eyes and stubble, sang a cover of "Promise", which went viral on the Internet. This young man's name is Guo Youcai .
After Guo Youcai's promise became popular, in just three days, Guo Youcai's number of fans quickly jumped from two to three million to several million. Now, in just 10 days, the number of fans has exceeded 10 million, making Heze South Station a remote place. The train station has become a vital place for checking in, with a daily passenger flow of more than 400,000.
In today’s short video era, there are many people who are good at covering old songs. Why is Guo Youcai the most popular?
In an era of barren literature and art, the emotional impact brought by old man's cover and nostalgic filters
It is undeniable that the era we live in is an era of barren entertainment and art. In this era, there are not many classic film and television works, and there are not many classics. Music, this era is an era where human relationships are as thin as water and destiny is unpredictable. It seems to have unprecedented conditions for entertainment consumption, but there are very few excellent literary and artistic works.
In an era of barren literature and art, singing some excellent classic but relatively unpopular works in a unique and touching way often has the conditions to become popular.
If you are an old fan of this song, you may know that it was originally covered by a singer whose singing voice sounded very much like Jacky Cheung, and it once became popular in the small circle.
Guo Youcai’s cover uses its vicissitudes of voice, using pill packaging shells and matching nostalgic filters. In the scene of the train station, it shows a very nostalgic texture, making people suddenly return to the past 90s. Era.
This kind of visual impact combined with Guo Youcai's vicissitudes of voice makes people moved and nostalgic. In an era of barren literature and art, the emotional impact brought by Lao Ge's cover and nostalgic filters is very strong, and Guo Youcai also sang this love song with a sense of wandering and vicissitudes of unpredictable destiny.
The sense of vicissitudes of the song itself comes from real life experiences, awakening the true resonance of the people at the bottom
And this sense of vicissitudes of life awakens the true resonance of the people at the bottom. And why is Guo capable of singing this song about the impermanence and vicissitudes of life, and even the injustice of fate? This may also stem from Guo Youcai's tragic life experience.
Guo Youcai's real name is Guo Zhuang. He was born in 1999. When he was 10 years old, his mother passed away and his father reorganized the family. Since then, Guo Youcai's life has undergone earth-shaking changes.
In 2012, when Guo Youcai entered society for the first time, he encountered social indifference and ruthlessness. Due to his young age and lack of skills, he experienced several obstacles. However, a boss who repaired bicycles was kind enough to accept him as an apprentice. He was unwilling to live a life like repairing bicycles all day long. Two years later, Guo Youcai said goodbye to his boss and started doing odd jobs, selling shoes, and working as a waiter. He tried many jobs, and finally chose to work as a receptionist in a bathing center. On duty. The bathing center also has singing and other leisure and entertainment projects.
He loved singing and began to see another possibility in life on this road. Guo Youcai, who was talented in music, bought a cheap guitar and sang in his spare time. He also bought a set of software for learning singing and followed it for ten years. Years later, Guo Youcai sang his promise and became popular overnight.
His life is actually a process of struggling at the bottom. From his singing, we hear a sense of vicissitudes that is not consistent with his age, but this sense of vicissitudes awakens the truest feelings of the bottom group. resonance.
Someone asked in the past why Stephen Chow’s movies can be watched over and over again and why have they been popular for so long? The reason why it can transcend generations and resonate with people is essentially because Stephen Chow's movies depict the core of tragedy in a comedy shell, depicting the suffering of small people. It has a kind of anger from the bottom and a sense of sympathy for the people at the bottom. Empathy, from Stephen Chow's movies, allows many tired and unwilling ordinary people to find the courage and hope to continue to persevere.
The pain of not getting what you want is the real resonance of ordinary people
"Promise" is a song that I like very much. Let's look at the lyrics of this song, "I don't understand why this world makes me feel so How sad. I don’t know that two people who love each other can’t keep a faded promise. I don’t know that the vicissitudes of life can change everything I believe in. I don’t believe that the sincerity I have given can be taken back. "
" Helpless people are in the wind, people are in the rain, people are drifting in the years of love, you and I can't start over, can't stay, can't resist the fate. "
This song literally writes about love, but it also writes about the impermanence of fate. When Li Yijun sings, what we hear is a kind of emotional hurt. When Guo Youcai sings , it is a kind of suffering in life, a kind of heart-breaking suffering when asking for something but not getting it. The pain of not getting what you want is Guo Youcai's real life experience, and it is also the real resonance of ordinary migrant workers.
hits the missing pain point in the public psychology. Netizens are willing to give "Guo Youcai" a chance to make him famous.
We can find the same pattern from many popular events and cases in the past. What is missing in the public psychology? what do you need? Who can provide what better and provide them with the emotional value they are missing is often the prerequisite for explosions. This is the subconscious psychological level of the public seeking compensation.
Some netizens summarized why Zibo Barbeque and Kaifeng Wangpo are so popular. The former caters to the public’s silent protest against the phenomenon of robbing customers at many tourist attractions in the market, while the latter caters to the public’s helplessness in today’s marriages and the desire for real blind date scenes. , the sky thunders and the earth fires, the purpose is clear, seeking comfort in the confusion about marriage.
The popularity of Heze Guo Youcai's "Promise" ignited memories and the past. In today's era, many people are still struggling in life as they grow older, unable to resist fate, lamenting the helplessness and helplessness of reality. Ruthless, people hear their own life and past in Guo Youcai's voice, and this unwillingness to fate and the pursuit of dreams are the underlying psychology of many ordinary people.
In fact, this kind of cry for dreams from the grassroots can also be seen in many contestants in the first season of The Voice. This is also an important reason why the first season of The Voice was so popular.
From Guo Youcai, people saw the hard work and growth of an ordinary person and his persistence in pursuing his dreams. They were willing to give "Guo Youcai" a chance and to praise him. This mentality has also become a driving factor for Guo Youcai's popularity.
Guo Youcai's relationship with his girlfriend and his feelings for Heze arouse the public's nostalgia for his hometown.
Guo Youcai is a young man struggling between dreams and reality. He claims to have grown up in Heze since childhood and has never left this land, so I have deep feelings about this place. His deep feelings for Heze became the source of inspiration for his singing.
This also reminds us of the movie "The Pianist on the Sea". The pianist has never got off the ship. The protagonist has lived on the ship his whole life, spending his childhood, youth and youth there. The ship is the world he lives in, and he is also on the ship. , he met the only love in his life.
The same is true for Guo Youcai. Some people say that Guo Youcai's popularity is due to his girlfriend's love. His wife has never left him for so many years and is willing to accompany her boyfriend to endure hardships and set up a barbecue stall, which also moved people. Regardless of one’s origin, people who are willing to share joys and sorrows are rare today. Guo Youcai’s feelings for his hometown and his relationship with his girlfriend, allows the public to hear the nostalgia for his hometown, and has moved more people and pushed Guo Youcai to continue to do so during this period. A hidden factor in becoming popular.
No one’s popularity is completely accidental, and there seems to be an inevitable factor behind the accident. In the era of barren literature and art, the emotional impact brought by the old man’s cover and the nostalgic filter, and the vicissitudes of the song itself, come from Guo Youcai The real life experience awakens the real resonance of the people at the bottom, and also touches the pain point of the public's psychological lack. From Guo Youcai, people see an ordinary person's hard work and growth and persistence for their dreams, and they are willing to give "Guo Youcai" a chance and be popular. he.The deep affection for Heze in his singing made the public hear the nostalgia for his hometown. All of the above may be the important reasons behind Guo Youcai's popularity.
Author: Wang Xinxi tmt senior commentator Reprinting of this article without permission is prohibited
