Recently
Xinyu City Public Security Bureau Food and Drug Environmental Investigation Detachment
After more than three months of careful investigation
, it successfully cracked a
false advertising case that used online live broadcasts to promote goods
Arrested 13 suspects
The case process
Early February 2024
The Xinyu Municipal Public Security Bureau’s Food and Drug Environmental Investigation Detachment
received clues handed over by relevant departments that
a live broadcast room on an e-commerce platform
was suspected of false promotion and sales
▲Screenshots of an e-commerce platform’s live broadcast room
After investigation
the police handling the case discovered
the live broadcast room The sales language is unified
claims to consumers
that all the products sold are from manufacturers authorized by the brand
Not only are they from the same production line
but the prices are relatively low
However,
the police handling the case verified with the brand and reported that
did not authorize the manufacturer to produce. The sale
was indeed false advertising and sales
▲The police seized a large number of imitations of internationally renowned brand yoga clothes on site
html On May 11,the police investigating the case rushed to other provinces
With the assistance of the local police,
successfully captured the criminals headed by Zhang Moumei and Song Moumei
13 suspects
destroyed 1 sales production line
2 warehouses and 2 live broadcast rooms
A large number of imitation internationally renowned brand yoga clothes
warehouse finished goods and raw materials amounting to more than 10 million yuan were seized on site
▲The police destroyed the sales manufacturer on site
After investigation
The criminal suspects Zhang Moumei and Song Moumei
From July 2023 to May 2024
hired professional anchors to live broadcast in a certain platform online room
falsely claimed sales through false propaganda methods
and placing brand trademarks.
The yoga clothes are produced by well-known brand OEMs.
It induces consumers to have misconceptions and consume.
Its products are sold in 21 provinces and cities across the country.
The illegal sales amount is as high as more than 6 million yuan.
Currently, the criminal suspects Zhang Moumei, Song Moumei, etc. 4 people
were subject to criminal compulsory measures in accordance with the law on suspicion of false advertising
The case is still under further investigation
Source: Xinyu Public Security
