On the evening of May 18, the first episode of "Youth Travels 5" was broadcast on Zhejiang Satellite TV. The second season of this variety show has attracted the attention of a large number of viewers because it is lighthearted, humorous and funny, especially the addition of Jia Ling , which once made this variety show a go-to variety show for the audience. The fifth season of " Youth Travels " does not have Jia Ling. How is its quality? The most intuitive feeling for the first episode of
is that it is not funny and boring. Especially the content of the first hour or so, it just puts the embarrassment on the face. As soon as they came up, this group of celebrities were grouped together in a room, sitting side by side. Then, a very awkward question and answer journey began. Perhaps, the directors and directors of Zhejiang Satellite TV feel that the audience will be interested if these celebrities can talk about some of their "private lives" without embarrassment, answer some of their debut experiences, etc.
After the audience endured it for an hour, "Youth Travels" finally transitioned to the next stage. And what is the next link? "Not eating properly". This link is the treasure content left by director Wu Tong and for Zhejiang Satellite TV's major variety shows. In previous programs of "Youth Travels", this link was also the highlight. However, it should be noted that this segment needs to meet interesting guests to make it interesting.
In this episode of the program, celebrities need to answer the names of the items in the pictures. Even Yang Di thought that this link was too boring, and what he needed to answer turned out to be a chair. Obviously, this link seems too boring when everyone is holding it in hand. At this time, a "big boss" will appear who doesn't know anyone. I don’t know if it’s the effect of the program, a deliberate arrangement, or whether Henry Lau and Charlene Choi are really newbies in life. They achieved the effect of not recognizing anything they saw.
However, is this state of not recognizing everything you see, really good? Especially for those things that we often see in life, these two celebrities don't even know them and can't call them by name. In an era where normal IQ is important, if celebrities continue to be such noobs, they will obviously lose the favorability of their fans. More than ten years ago, when the celebrity phenomenon first emerged, these celebrities pretended to be novices and easily made their fans cheer. Nowadays, no matter how novice you are, it is easy for people to think that you are a real novice and have no knowledge.
In the end of the meal, these celebrities didn’t get any dishes. As a last resort, the program team actually organized a celebrity to drink milk and then choose which cup of milk was the sponsor's milk. At first glance, this approach looks like hard advertising content. At this stage, of course, the milk spokesperson personally took part. Then, without any suspense, after drinking a few glasses of milk, the star immediately found the milk he endorsed. Regardless of whether the audience believes it or not, Zhejiang Satellite TV takes the lead in believing it.
In order to match this performance, several other celebrities also cheered. This star is so amazing. How about this milk. I think that after watching this content, the viewers in front of the TV will definitely doubt themselves. What evil did I do in my previous life to watch this kind of variety show that forcibly reduces intelligence? And is this kind of hard advertising placement really good for advertisers? I would like to ask, will the current audience feel comfortable seeing this hard advertisement? Or do you think it insults my intelligence?
This milk, and this milk's spokesperson, may face a lot of embarrassment because of this wrong content of hard-core variety shows. For example, since this celebrity dares to say that he drinks different brands of milk in a variety show, he can identify which one he endorses. Then, on other occasions, if there is a link, let the celebrity choose his endorsement among the five cups. As for the brand, can he still find it? Wouldn't it be very embarrassing if we couldn't find it?
Again, no matter what brand’s promotion it is, there must be a bottom line, that is, it cannot discriminate against the audience’s IQ. Showing this link to everyone, everyone will feel insulted by their intelligence.Originally, this was a relatively far-fetched part of the program, but once the audience's bad emotions formed, it would affect the milk brand itself. For some variety shows, title sponsors should really check them.
In terms of ratings data, Zhejiang TV's "Youth Travel 5" is also far behind Hunan TV's "Hello, Saturday" and Jiangsu TV's "Not Disturbing". Originally, "Youth Travels" was a variety show that created a ratings miracle. But now, this kind of bland and boring program content has caused its ratings data to be mediocre.
Obviously, the audience knows their stuff. If a variety show is not good to watch, it will obviously not be able to obtain good ratings data. Zhejiang Satellite TV was too perfunctory in "Youth Travels" and it really shouldn't be. (Text/Ma Qingyun)
