A phenomenon called "Boomerang" that was popular on the Internet last year is really amazing.
This thing has come true on the "Live Broadcasting Brother" and "Lipstick Brother", and the fox girl has been happy watching it all day long!
Let me briefly explain the general meaning of "boomerang". The thrown dart spins around in a circle and then sticks back to yourself. The image of
means that those who accuse others of doing something wrong will in turn come true to themselves after a period of time.
For onlookers, it is quite pleasant to witness a "boomerang" phenomenon.
Let’s talk about Li Jiaqi again.
It’s not the 618 Shopping Festival soon. Yesterday, Li Jiaqi’s company held a 618 media conference, at which he gave a speech. One of the original words of
is, "We are welcoming this year's 618 big sale. Is it difficult? I think it is, but I like to find breakthrough points in difficulties and push myself... ... "
Who knows, Li Jiaqi said it was difficult.
Do you still remember the "Hua Xizi Incident" last year?
In September last year, when Li Jiaqi was selling a Huaxizi eyebrow pencil for 79.9 yuan in a live broadcast, some netizens said in the live broadcast room that the price of Huaxizi eyebrow pencil was getting more and more expensive.
As a result, Li Jiaqi couldn't help it on the spot and said bluntly, "It's too expensive to buy domestic products."
What's even more outrageous is that netizens said that eyebrow pencils are expensive, and Li Jiaqi also criticized netizens, "Look for the reason within yourself, whether your salary has increased over the years, whether you have worked hard..."
This arrogant tone is direct This angered netizens, who all complained that Li Jiaqi was so crazy that he lost millions of followers in one day.
This incident also gave rise to many hot memes such as "How expensive is Li" and "Huaxi coins" for netizens to complain and ridicule later.
More than half a year has passed, and the magical "boomerang" phenomenon has come true, allowing Li Jiaqi to swap roles with netizens.
This time, it was Li Jiaqi’s turn to complain.
Come on, let’s see what netizens say this time:
"Think carefully about whether you are not working hard enough? "
" Why is it difficult? Is it because you are not working hard enough? What is difficult? Have you worked well? Have you reviewed yourself? ? "
" What's so difficult? Think more about your own problems. Why do you still find it so difficult after so many years of promotion... "
" What's so difficult? Live broadcasting has always been like this. See if you have a good live broadcast. "
I feel relieved to see that netizens still have memories.
The same scene, similar dialogue camps, inexplicably feel that this wave of actions by netizens is pleasurable.
To be honest, Fox Girl has watched Li Jiaqi’s live broadcast, but I haven’t bought it personally. After the “Hua Xizi Incident” last year, I lost all good impressions of him and stopped watching it.
This year’s 618, let’s not talk about Li Jiaqi’s difficulty. In fact, the e-commerce and live broadcast industries are indeed in trouble.
Judging from the cancellation of the 618 pre-sale mechanism by shopping platforms such as JD.com and Taobao, we know how intense the competition pressure will be in the industry during this year’s shopping festival.
What's more, Li Jiaqi, a big anchor who is "easy to attract evil", is naturally anxious to find a solution.
What did Li Jiaqi think of this time?
According to publicly disclosed information, there are two main aspects: this year, Li Jiaqi will use AI technology to make his personal image serve multiple users online at the same time;
Li Jiaqi’s big sale on the first day of the shopping festival before the live broadcast room was to sell beauty products For products, this year it’s “whose offer is the biggest, and whose product will be put on the first day.” How do you understand
? It is clear that whoever pays more for AI customer service + manufacturer will have priority. This wave of
is coming for manufacturers and consumers...
's abacus is indeed very loud, but I don't know how long his idea can be used.
couldn’t help but mention that last year, data pointed out that according to the analysis of public opinion on rights protection during live broadcasts in 2023, Li Jiaqi had the highest proportion of public opinion on rights protection among anchors, accounting for 41%, which was an increase from the previous year.
Moreover, the main reasons for consumer complaints are also related to key issues such as "product quality" and "price misleading".
Looking at the big picture, everything comes into being when a whale falls.
A lot of anchors hope that Li Jiaqi can't carry the goods and make some profit.
The industry development of live streaming e-commerce in recent years has made everyone know that live streaming shopping has great consumption potential.
Last year, the number of online live broadcast users continued to grow by tens of millions, and total retail sales continued to rise every quarter, but the growth rate slowed down.
However, the cake in this market is still huge, so from a consumer perspective, online shopping is still the main consumption channel.
From an industry perspective, last year's "China Online Audiovisual Development Research Report (2024)" showed that the number of professional anchors has reached 15.08 million; the number of daily live broadcasts exceeds 3.5 million...
So this emerging industry, really There is no shortage of anchors, and considering that big anchors like Li Jiaqi have a high risk of thunderstorms, the overall trend of live broadcast e-commerce has also been developing in the direction of de-heading.
Li Jiaqi’s cry of difficulty is not unreasonable.
Again, Li Jiaqi said it was difficult, so wouldn’t it be difficult for consumers?
Nowadays, prices in all walks of life are rising at every turn. The cost of living for ordinary people is also increasing implicitly. Correspondingly, it is becoming harder and harder to make money.
Li Jiaqi called out the difficulties at the media conference. I wonder if he can feel the difficulties faced by consumers.
Overall, this year’s 618 should not be difficult for anyone...
References:
Sina Weibo, China Network Digital Economy, Beijing Sunshine Consumption Big Data Research Institute and other network screenshots
Editor: cr
