"Is Fan Xian dead?" This suspense that has troubled the audience for five years has finally been revealed. After five years, " Celebrating More Than Years 2" was officially broadcast on CCTV 8 and Tencent Video on the evening of May 16.
"Qing Yu Nian 2" aspires to be the "King of Dramas"
scored 16 hot searches within 2 hours of its launch
After its launch, the ratings and popularity of the show have been soaring.
According to Tencent Video data, the popularity value exceeded 30,000 in 57 minutes, 31,000 in 68 minutes, and 32,000 in 126 minutes... "Qing Yu Nian 2" became the first drama in history to enter Tencent Video's hit club on the day it was aired, and also became the most popular drama in history. Jump into the hit club episode.
According to the official data of @cctv TV series, the real-time live broadcast attention of "Celebrating Years 2" that night peaked at more than 2, with a market share of up to 10%. All data ranked first in the national real-time program list.
's super high ratings made the show directly aspire to be Tencent's "King of Dramas". On the night of the 16th, Tencent Video's official Weibo responded with two words "Yes" to the topic #CelebratingYunian Drama King#.
In addition to the ratings, topics related to "Celebrating More Than Years 2" have appeared on major social media. Within two hours of the broadcast, Weibo received 16 hot searches, almost dominating the rankings.
"Celebrating More Than Years" is adapted from the novel of the same name by Qidian Reading writer Mao Ni, a subsidiary of China Literature Group. It is written by Wang Juanren and directed by Sun Hao. It stars Zhang Ruoyun , Li Qin , and Chen Daoming is a special star. The first season of
" Celebrating More Than Years " premiered in 2019 and will have its finale in early 2020. During the broadcast, the show's highest score on Douban was over 8 points, and more than 300,000 people gave it a five-star rating.
is a phenomenal TV series with more than 16 billion views on online platforms and a score of 8. Over the past five years, "Celebrating More Than Years" has almost been in a state of being urged to update.
Polarized word-of-mouth.
has 9 advertisements in one episode, totaling more than two minutes.
Judging from the performance of the second season, although the popularity is high, the word-of-mouth is polarized.
Some viewers believe that the quality of the series "Qing Yu Nian 2" has declined, the character performances are exaggerated, the overall lack of costume sense, and the plot is too dramatic. What is even more unacceptable to the audience is that the advertisements are too dense.
Even the writer and screenwriter "Bi Wo Si Cun" complained in an article: "There are so many advertisements in front of you! Honored members cannot skip them."
Blue Whale reporters found that each episode of "Qing Yu Nian 2" has as many advertisements as 9, with 6 at the beginning, two interspersed in the middle, and one at the end. The brands included include By-Health, Chunzhen, tcl, Pechoin, Du Xiaoman, Dong'e Ejiao, etc.
In the 47 minutes and 52 seconds of the video, the advertisement duration is as high as 140 seconds, which greatly ruins the viewing experience for the audience. Although
affects the look and feel, for the producer, intensive advertising means hot investment. The investment of many investors has also confirmed that Qing Yunian’s IP contains huge commercial value.
From novels to movies and TV shows to games
"Qing Yu Nian" IP commercialization value is maximized
Public information shows that there are 7 major producers behind "Qing Yu Nian 2", including Penguin Film and Television, Yuewen Film and Television, Xinli TV, and Central Television TV station, and other producers include China Entertainment Pictures and Chinese Video.
It is worth noting that Penguin Film and Television, China Literature Film and Television, and Xinli TV are all Tencent companies, while China Literature and Xinli TV are both under the Yuewen Group.
For China Literature, Qing Yunian has long become the company’s golden signature.
Since February this year, China Literature Group’s stock has increased by more than 30%. At the opening of trading today, the company's stock price once rose by more than 3%, but then continued to fall. The current market value is HK$30.4 billion.
In terms of performance, China Literature Group’s 2023 annual report shows that last year it achieved revenue of 7.01 billion yuan, a year-on-year decrease of 8%; the net profit attributable to the company’s shareholders was 800 million yuan, a year-on-year increase of 32.3%.
In the annual report, the company's executive director, CEO and president Hou Xiaonan said that the number of reservations for the second season of "Qing Yu Nian 2" has exceeded 12 million, becoming the first drama series on the entire network to have reservations exceeding 10 million. I believe that 2024 will become China Literature’s “big hit year.” It can be seen that China Literature Group has high hopes for "Qing Yu Nian 2".
"Celebrating More Than Years" became a hit, and it was not just China Literature Group that benefited.When the first quarter was broadcast three years ago, Tencent Video's paid membership increased to 106 million, the full-year operating loss of the video business was reduced to less than 3 billion, and the number of paid value-added users increased by 12% year-on-year. The launch of the second season may further drive the growth of Tencent’s long video paid membership. In addition to the commercial value of
in film and television, the IP "Celebrating More Than Years" has also been developed to the extreme in terms of film and game linkage.
In March 2022, the mobile game "Qing Yu Nian" independently developed by Shengqu Games, a subsidiary of Century Huatong, was launched. This game is the first game officially authorized by "Qing Yu Nian". On the day it was launched, it ranked first on the free list and No. 1 on the overall list. Two positions.
Just 3 days ago, A-share listed company Xinghui Entertainment publicly responded that the company had signed a licensing agreement with Shanghai Xuanting Entertainment Information Technology Co., Ltd. to obtain the authorization for "Qing Yu Nian" and planned to launch the "Qing Yu Nian" game product in 2024 . Shanghai Xuanting Entertainment is a 100%-owned subsidiary of China Literature.
From novels to movies to games, Yuewen has maximized the commercial value of the IP "Celebrating More Than Years". However, from external feedback, the reputation of the second season seems to be unsatisfactory. Behind the excessive commercialization, the quality of the work has been sacrificed to a certain extent. For the audience, this is not what they want to see.
