"Without reform, our music program will have no direction." This was a conversation between Na Ying and director Hong Xiao as soon as the show started airing. Since its premiere last Friday, "Singer 2024" has set the highest ratings record for Hunan Satellite TV's Friday prime-time variety show this year. Netizens have started a meme-breaking carnival, and a music variety reform has officially kicked off. The "4.0 era" of music variety has arrived. .
challenges the absolute "reality" of music
"Allow unexpected accidents and accept the frank truth." True live broadcast, "one take" (over and over again), this is the requirement of the "Singer 2024" stage for the singer, and also for the audience promise.
In fact, before the show started, many viewers were still sighing for the starting lineup. After all, compared with the previous seasons of the program, there will be an average of two to three national "big vocal" singers such as Han Hong, Wei Wei, Han Lei, Liu Huan, Tan Jing, etc. as starters in each season. The new season of "Singer" returns to the lineup. Not much of a surprise. But when the "real live broadcast" was officially launched, everyone realized belatedly that a new round of music comprehensive reform had begun.
There is no live scene where fans are self-proclaimed and millions of people are tuning in. The audience can tell whether a song is good or bad with their ears. In previous editions of "Singer", in addition to the live broadcast of the finals, the regular seasons were all recorded and broadcast, and there was a phenomenon of audio modification. The new season adopts "full live broadcast" for the first time, striving to create a "World Cup of Music" level competition. All competitions will be broadcast live, and the "real singing" will be carried out to the end through 12 interactive live broadcasts on large and small screens. The innovation of the competition system puts all singers on the same starting line, retains the purest connection between singers and the audience, and returns to the essence of music.
program host Hai Quan revealed that every singer signed a "one take" agreement before coming. As long as the music sounds on the stage, no matter what happens, it is impossible to stop and the singing must be completed in one go. "One pass" and "all open mic without tuning", the final result depends entirely on the on-site performance, which not only tests the singer's singing skills and mentality, but also puts forward higher requirements for the production of the program team.
American singer Chanté Moore puts people on the Grammy scene as soon as she opens her mouth; Canadian post-2000s singer Faouzia "opens her mouth", relaxed but full of explosive power. Our five domestic singers, including Na Ying, the "eldest sister in the music industry", are all on pins and needles, as if they are facing a formidable enemy. In the final ranking, there is no suspense about the top three, and the battle for the last place once entered a "stalemate". At the end of the game, popular memes such as "50-year-old lady guarding the country", "Music Festival vs. Grammy", "Tearing off the fig leaf of the Chinese music scene" came out of the circle. The arrival of two European and American "catfish" made the audience feel the differences in the world. The whole network started to shake people up and mobilized "people connections" to win the respect of domestic entertainment. Overnight, a variety show turned into a face battle between Chinese and foreign music. .
Na Ying
As the first echelon of Mango Channel in China, the two foreign singers invited and the live broadcast without editing have taken off the "fig leaf" of the Chinese music scene. In order to ensure the openness, justice and fairness of "True Live", the program team has set up a strict supervision mechanism and invited 500 public hearing panels and 500 international cloud hearing panels. All votes were cast at the Hunan Changsha Notary Office and Deloitte Huayong Accountants. Under the dual supervision of the firm.
In fact, it is not only the "truth" of the music itself that is amplified. In this carnival of jokes, whether it is the anxiety and nervousness of the singers waiting on stage or the imperfection of the singing process, as well as the interactions between netizens and other singers in the process of "shaking people" The interactions brought "live people in the entertainment industry" one step closer to the audience, giving the "truth" of reality shows a concrete expression.
Abandon "hard work with technology"
In 2021, chief director Hong Tao announced that there will be no next season of "Singer". This well-established variety show, which has been with the audience for eight years and had its name changed midway, ultimately failed to escape the fate of being suspended. For the audience, it was a bit disappointing, but it was also expected. Even if a national program comes to an end, its epoch-making significance cannot be erased.
’s finals live broadcast night for eight consecutive years has been an annual national music carnival.Top-notch speakers and top-notch teams abandoned the industry convention of "lip-syncing at parties" and rejected "good stories" that overwhelm the guest and take the spotlight, leaving countless famous scenes that are still talked about today. Many treasured singers and has-been singers have won awards on this stage. Rebirth has profoundly affected the Chinese music scene and even the history of Chinese variety shows.
American singer chanté moore
Until the eighth season, "The Year of the Singer", which was showing signs of fatigue, originally hoped to complete the transformation through the Mesozoic era, but it triggered the most serious reputation crisis. Without the veteran singers to dominate the lineup, the senior musicians The enthusiasm of fans is gone, and the brilliant commercial value is difficult to continue. Looking at it now, it is a wise move for Lenovo to take the initiative to press the stop button when another national music variety show "rolled over and stopped".
In the past year, the variety show market has been in a gloomy state, with few popular programs. Many netizens have called for the restart of suspended programs, and "Singer" is also among the calls. However, simply relying on selling emotions will not last long. Restarting means posing higher challenges to the production team. If "variety show rebirth" cannot bring about disruptive innovation, it is better to live in beautiful memories.
In response, Hong Xiao took over Hong Tao's baton and came up with the trump card of "real live broadcast". Live broadcast and recorded broadcast are two forms of program production, each with its own advantages. The former emphasizes original sound and live broadcasts to impress the audience with authenticity; the latter pays attention to production, details, and pursues perfect effects. The core of music reality shows lies in the word "real". From the early youth singer competition to the later "Super Girl" and "Fast Boy", they are all products of "one go". Later, the domestic music ecosystem changed. While good music was important, good stories also became indispensable.
Canadian singer faouzia
In the ultimate pursuit of "good voice", phonetic modification is widely used. Singers are originally divided into "live singers" and "studio singers". As a product of technological development, sound repair should be treated in two separate ways. The modified works can be listened to over and over again, and are more like recordings with a sense of liveness; but in today's audio comprehensive, the modification is no longer as simple as correcting the pitch. If it is applied to a competition-type reality show, it will lead to Some singers with good pitch and good timbre suffer unfair treatment. From the perspective of music fans, the sound modification reduces the sense of liveness, and what you hear is no longer the emotional explosion of that moment. This is also a disguised form of deception.
The more than ten-year history of "tune-up" of domestic music videos has led to a situation of serious homogenization and fast food. The singers have been in "live-feeling recording studios" one after another, and they are also trapped in the sound-tune process. In the beauty filter. As the saying goes, "If you don't break, you don't build." If the returning "Singer" wants to rekindle the passion of music fans, he must act as a "game breaker."
In addition to the innovation of the competition system, the choice of singers also directly affects the quality of this music feast. In addition to singing skills, it is more important to radiate a circle of listeners through different music types and cover a wider audience. Perhaps it is not difficult to understand why more "national" singers did not appear on the first list, but niche singers such as Secondhand Rose and Hai Lai Amu received invitations. To some extent, this is also a reflection of the eighth season. Filling in the gaps.
gave up the technical work of "sound editing", but brought a more immersive audio-visual experience, which is inseparable from the support of high technology. The first episode also explained how the long video platform's live broadcast affects short videos. The platform carries out dimensionality reduction strikes.
In order to provide an "immersive experience" on the spot, the l-isa sound system, the world's latest "immersive sound art", was introduced. This was also the system's "debut" in a TV music variety show. The use of the l-isa sound system can not only bring the audience a listening experience like "singing next to their ears", but also allow the online public judges to better grasp the details of the singer's singing and maximize the objective conditions. Ensure results are accurate and fair. This wave of operations has refreshed the "ceiling-level viewing effect of sound integration" and accurately captured the target audience.
In order to provide "immersive interaction" online, the program uses "full IP processing of video and audio" live broadcast technology to achieve subtitles, delay, multi-bit rate encoding and transcoding and real-time monitoring functions for 11 cameras.The overseas public review uses trtc live broadcast without delay, and the live signals are broadcast live on the cloud review end. At the same time, the user's images are collected through the camera and sent back to the program site to complete the cloud review interaction. In addition, Mango TV member users become "directors" and can switch to the screen of their favorite camera at will. The "1+3" screen combination mode is adopted for the first time to achieve an immersive live broadcast experience with multi-screen simultaneous broadcast and no sense of switching. The audience can make friends through songs, and a music program can capture public emotions and achieve the same frequency resonance inside and outside the venue, as well as on large and small screens.
For more than ten years, the popularity of "yin repair" in the field of music and comprehensive music has become as common as ordinary people taking photos and posting them on WeChat Moments with beautification and filters. However, "Singer 2024" used an innovative live broadcast to deliver an excellent answer to the industry and the audience, proving that the pursuit of authenticity in variety shows and the display of the true strength of singers are the common desire of audiences and netizens.
Some people divide music variety shows into three stages: music variety shows 1.0, a long era of TV variety shows, characterized by national popularity and the introduction of models; music variety shows 2.0, the sudden rise of music network variety shows, with stratification and a sense of trend; Video 3.0, small screens reshape the viewing experience, and the linkage between large and small screens and the integration of Taiwan and the Internet have become a new trend. The 4.0 era started by live broadcast without audio editing is of great significance to the entire industry. In this era where Douyin-style grassroots live broadcasts are booming and attention is increasingly diluted by short videos, "Singer 2024" uses a beautiful turnaround to prove that only good works that touch people's hearts can be transformed into content consuming users, and it also provides long-term benefits. Video is a valuable and useful attempt to attract customers back.
Proofreader: Liu Tian Reporter: Ren Xiaofei Editor: Xing Yuan
