(May 14, 2024, Shanghai, China) The World Health Organization pointed out that insufficient exercise has become the fourth largest risk factor for death in the world. Surveys show that the regular exercise rate among adults in my country is only 14.7%, and lack of physical activity is an important reason for the occurrence of many chronic diseases. Academician Zhong Nanshan believes that walking is "the best exercise in the world", which can comprehensively improve physical skills and enhance bone and joint activities. Normal people are recommended to walk about 6,000 to 10,000 steps a day.
On May 10, Helion's world-leading calcium preparation brand Calqi, together with Tencent Charity and Green River Environmental Protection Promotion Association, jointly launched the "Walking More and More Energetic" national charity walking event in Shangri-La, Yunnan, calling on all citizens to go outdoors. "6,000 steps a day" continues to improve bone health.
Chen Lingji, brand director of Helion China Nutrition and Health Division Calqi, said: “As a pioneer and leader in the field of bone health in China, Calqi has spared no effort to unite all sectors of society for more than 30 years, from scientific understanding to scientific testing. , the three dimensions of scientific solutions are fully utilized to make bone health more accessible, more inclusive, and more sustainable.”
Lowering the threshold for participation and making healthy bones more accessible
It is particularly worth mentioning that Calci and The online linkage carried out by Tencent together gives full play to the innovative model of Internet public welfare, breaking the boundaries of groups and time and space barriers. Everyone can participate at any time, so that the popular education of Calqi bone health can truly achieve the coverage of the whole population.
Huang Xin, Brand Manager of Tencent Advertising Pharmaceutical Industry, explained: "WeChat step counting is one of the most commonly used functions for WeChat users. Calqi's 'Going More and More' online pk competition accurately understands user habits and uses personal rankings and team formation Ranking encourages participating users to develop walking habits. Tencent Charity uses the clever form of step donation to make every step taken more meaningful. Every 1,000 steps taken can be exchanged for public welfare funds and directed to the Green River's altitude 4540 meters. "Guardian" project. ”
Care for special groups, healthy bones, more inclusive
The first bay of the Yangtze River has a magical landscape of three parallel rivers, and is one of the areas with the richest biodiversity in China. There is a group of mountain rangers who tour the Baima Snow Mountain at an altitude of 4,000 meters all year round. They trek more than 10 kilometers of mountain roads every day and carry no less than 60 kilograms of luggage to protect the natural environment where rare creatures rely on to survive. Poor living conditions and limited knowledge about bone health have caused unpredictable damage to their bones and joints.
The representative of the local ranger said: "This is the first time I have heard of the term bone density. I often have pain in my legs, feet, and joints. It turns out that my bones and joints are gradually wearing out. With the popularization of bone health knowledge, we can improve our health in high-intensity , During long-term mountain patrol work, you can pay attention to protecting your bones and joints."
Yang Xin, founder of the Green River Environmental Protection Promotion Association, said: "Green River is committed to promoting natural ecological environment protection activities in the upper reaches of the river, and has always protected the ecology of Baima Snow Mountain. As a close partner, the Protector is very grateful to all sectors of society for focusing on this group of high-risk groups for bone health and providing them with real care and substantial help. "
has led to a national craze for healthy bones and more sustainability
over the past 30 years. Calqi works closely with government agencies, industry organizations, experts, scholars, primary care and other people from all walks of life to actively awaken the awareness of bone health among all Chinese people. Since 2010, it has joined hands with osteoporosis care ambassador Lang Ping to carry out the "Bone in China" public welfare science popularization activity, providing free bone density testing to more than 1 million consumers in more than 100 cities across the country.
This charity walk also received strong support from Lang Ping. “The National Walking Campaign of ‘Walking More and More Energy’ integrates the scientific concept of healthy bones into the daily life of every ordinary person through zero-threshold walking exercise."At the launch ceremony, Director Lang shared the pleasant experience brought by walking. "I have had more than 10 surgeries all over my body and can no longer do strenuous exercise. Walking not only allowed my body to slowly return to normal activities, but also gave me many unexpected surprises. Walking with my parents, children, relatives and friends, I suddenly spent more time together on a daily basis; getting closer to nature and the city, I discovered beautiful scenery that I had never noticed before. "
Throughout 2024, Caerqi plans to join hands with more than 10 key customers to hold thousands of people walking activities in 14 important cities, driving a nationwide walking craze. Chen Lingji introduced: "We will approach the source of the Yangtze River and the first bay of the Yangtze River to protect The bone health status of people at high altitudes; we will visit the blooming Spring City, the clear and lively Spring City, the poetic Changsha, and the ten-mile foreign city of Shanghai... Explore the little-known corners of the city and look for unusual urban memories . And through the linkage of Tencent's Walk Together platform, the number of steps we walk can also be transformed into a public welfare force, making walking more than just walking! "
Finally, Director Lang called on all Chinese people to take action in the 2024 Olympic year: the range a person walks is his world. Walk up, go out, take 6,000 steps a day, meet a better version of yourself, feel the heat of life, Discover the energy of the world. "
joins Caerqi in offline walking and online PK competitions, and the walking becomes more and more exciting!
