According to @blue whale news, on May 14, Dong Mingzhu, chairman of Gree Electric Appliances, launched a live broadcast in Zhang Qi’s new commercial live broadcast room. The live broadcast lasted about one hour and was watched by nearly 2 million people. During the live broadcast, the two mentioned the "Gree Good Anchor" plan many times, saying that they wanted to launch an anchor audition nationwide. The top ten winners could attend Chairman Dong Mingzhu's family dinner, and Dong Mingzhu would cook for everyone personally.
Image source: Screenshot of Zhang Qi’s new business live broadcast room video on May 14th
Dong Mingzhu also responded to the phenomenon of entrepreneurs becoming Internet celebrities, saying that he stood at the front desk just to allow consumers to contact the company when they have questions. Many consumers If you know your phone number, you can contact yourself directly to solve the problem.
According to Jiemian News, on May 10, Dong Mingzhu delivered an important speech at the 2024 10th China Brand Economy (Shanghai) Forum. Dong Mingzhu said that creating a personal IP is not to pursue the Internet celebrity effect, but to convey a firm commitment to consumers. Dong Mingzhu emphasized that although some people believe that the trend of entrepreneurs becoming Internet celebrities started with her, her original intention was not to become an Internet celebrity, but to establish direct contact with consumers to ensure that consumers feel at ease when purchasing and using products. , and find corresponding support when you need to defend your rights.
In addition, Dong Mingzhu mentioned the rose air conditioner again during the live broadcast and was criticized by netizens. She said that in the field of air conditioning, Gree was the first to create a rose air conditioner. Even if everyone thinks it has flaws, it is still the best because no other company has made it. This is a creation. Everyone’s aesthetics are different. Some people think it’s great and think it’s beautiful. “But we also think we have room for improvement.”
In the CCTV Financial "Dialogue" program on the evening of March 2 this year, Dong Mingzhu once responded: "The design of the 'Rose Air Conditioner' is actually more about integrating with family life. Many people complained that 'Dong Mingzhu' "Good soil," then I'll just be soiled, and I think it doesn't matter. We must continue to innovate and make the air conditioner a work of art at home. This is my goal. "
Source: @blue whale news, interface news, CCTV Finance. Wait for
