At present, in my country's online consumption, key issues such as order fraud, credit fraud, cash rebates for good reviews, and affecting user choices that infringe on consumer rights have been frequently criticized. Behaviors such as reverse order brushing and illegal data acquisition also continue to disrupt market order.
Recently, the State Administration for Market Regulation issued the "Interim Provisions on Anti-Unfair Competition on the Internet". The "Provisions" have five chapters and 43 articles. In the "Online Unfair Competition Behavior" section, a total of 20 articles have been refined and sorted by category to clarify the identification standards.
What constitutes unfair competition in the Internet field? What kind of regulations are in place for behaviors closely related to consumer rights? Come take a quick look to find out.
Confusing behavior on the Internet
The sword refers to copycat imitation, high imitation and promotion
False propaganda on the Internet
The sword refers to fake orders and hype, and cashback for good reviews
HT Due to their nature and immediacy, a large number of new unfair competition behaviors that were not foreseen in the original legislation have appeared in my country's online competition.
The "Regulations" supplement a large number of provisions that actually occur but lack corresponding regulations in the current law in terms of behavioral norms such as online confusion, online false propaganda, online bribery, and online defamation of goodwill.
With regard to online bribery, the "Regulations" clearly state: Operators shall not use financial or other means to bribe platform staff, units or individuals that have an impact on transactions, in order to seek trading opportunities or gain advantages in terms of traffic, rankings, follow-up services, etc. Competitive Advantage. The property referred to in the preceding paragraph includes cash, items, online virtual property, and other property rights such as gift certificates, funds, shares, and debt relief.
Network defamation of goodwill
It refers to the reverse order brushing
Use of technical means to hinder and disrupt the market order
It refers to traffic hijacking, affecting user choices, etc.
In the new types of unfair competition on the Internet, a large part is used by operators Technical means such as data and algorithms implement traffic hijacking, interference, malicious incompatibility and other behaviors by influencing user choices or other means, and hinder or destroy the normal operation of network products or services legally provided by other operators.
The "Regulations", starting from Article 12 to Article 26, have detailed and improved the regulations on the use of technical means to implement unfair competition on the Internet, and effectively maintain fair competition in the market. Traffic hijacking behaviors such as setting up inserted links or forced target jumps without the consent of other operators, violating user wishes and right to choose, increasing operational complexity, destroying the consistency of use, etc., affecting user choices, and interfering with the legality of other operators Providing the interception, shutdown, uninstallation, operation of network products or the implementation of search deprivation, reverse brushing, malicious incompatibility, etc. are classified as new unfair competition behaviors, which greatly fills the legal gaps and regulatory blind spots, and is important for maintaining the order of fair competition on the Internet. of great significance.
Copywriter: Wang Ying
Design: Feng Wenya
Final review: Chen Jingchao
Source: Official website of the State Administration for Market Regulation
