This time, Jietu Motors can be said to be in trouble. When a female anchor at a 4S store in Ningxia introduced Jietu Traveler in a live broadcast room, her movements and language were quite "out of line", and she was suspected of being involved in large-scale vulgar marketing. Moreover, after the incident, the official account of the 4S store also conducted "discussions" with netizens about the incident. This is really outrageous.
Jietu
Is it an accident? The female anchor made large-scale actions, and her language was often "outrageous"
According to media reports, the official customer service of Jietu Motors has confirmed that the store in question is indeed its operator. If not, I would find it hard to believe that this would be an action taken by a regular 4S store. The footage uploaded online by
showed that the female anchor was wearing a miniskirt and bending over to "accidentally expose herself". It is understood that when the incident occurred, the female anchor was introducing the "Traveler" model.
At that time, the female anchor in a miniskirt was in the second row of the vehicle and bent down to grab the armrest of the first row. At that time, the live broadcast camera actually focused on the skirt of the female anchor. Moreover, what is outrageous about is that the live broadcast camera actually made such a close-up action twice.
Online picture
What is even more surprising is that when introducing travelers in the live broadcast, the female anchor was also quite "out of place" in terms of language.
It can be seen from the video that the female anchor at the Jietu 4S store called the armrest under the center console a "screaming armrest." And its function is to "exercise the girls in the second row."
Moreover, in the process of interacting with netizens, the female anchor at the Jietu 4S store even said words such as "You control me for 7 seconds" and "Big brother is over in 7 seconds."
Is the media report
intentional or an accident? Without self-examination afterwards, the 4S store involved interacted with netizens about the incident.
It should be said that the relevant actions and language in this live broadcast room are already quite "out of place" and are suspected of large-scale and low-speed live broadcast.
Without self-examination afterwards, the 4S store involved interacted with netizens about the incident
After the incident, if the 4S store involved apologized quickly, then maybe the incident was just an "accident."
Without self-examination afterwards, the 4S store involved interacted with netizens about the incident.
However, what is unexpected is that the 4S store involved not only did not quickly conduct introspection and reflection, but instead frequently interacted with netizens about the incident afterwards.
Without self-examination afterwards, the 4S store involved interacted with netizens about the incident
Obviously, judging from the behavior of Jietu 4S store at that time, it is difficult to see that it has any awareness of the possible adverse social impact of the "allegedly vulgar live broadcast" .
It should be said that this matter has now attracted widespread attention and discussion. This will not only cause certain image damage to the Jietu brand, but may also have adverse social impacts.
Without self-examination afterwards, the 4S store involved interacted with netizens about the incident.
However, unfortunately, whether it was from the relevant actions in the live broadcast room, such as the two close-ups of the female anchor’s bending movements, or from some of the actions in the live broadcast room Judging from the words, or judging from the actions of the 4S store involved afterwards, it is difficult not to question, is this really an "accident"?
If a regular 4S store of a car brand takes similar actions in order to "gain its position", then this may not only violate public order and good customs, but also violate the corporate philosophy of the relevant brand.
Without self-examination afterwards, the 4S store involved interacted with netizens about the incident
Is it harmful to drink poison to quench thirst? It should not be taken lightly, Jietu should quickly verify and respond.
Since the 4S store does not show any reflection on the incident, should the Jietu brand, as a well-known domestic car brand, quickly verify and respond to the incident?
According to media reports, after the incident, some media have called the official customer service of Jietu Motors. The relevant staff said that they will provide feedback to the relevant departments of the company and strive to respond as soon as possible.
However, unfortunately, so far, we have not seen Jietu Motors publicly respond and handle this matter.
Traveler
In the short term, this incident seems to have brought heat and traffic to the brand and the 4s involved. However, can this kind of popularity and traffic really be converted into terminal sales?
In the long run, this kind of live broadcast of suspected vulgar events will undoubtedly cause certain damage to Jietu Motors' image.
So, from this perspective, I think Jietu Motors must treat this matter carefully and verify and handle it quickly.
Traveler
The longer the problem, the longer the fermentation time will be, which may cause greater damage to Jietu cars. Here, we call on Jietu Motors to uphold a responsible attitude, pay attention, verify and quickly provide an explanation or handling result to the public. Only in this way can we demonstrate our awareness of social responsibility. Statement of this article:
This article is an original article by Cheyu World Operations Department, total issue 11050. Some pictures come from the Internet, and the data and related materials marked with the source are all quoted. Cheyu World original copyright, any infringement will be prosecuted.
