If were to be selected as "the most searched variety show in history" , Su Qin would vote for "Singer 2024".
It’s been a knife stabbing my butt these past few days, it’s an eye-opener!
Looking at the huge number of hot searches on Weibo, as well as the discussion on Douyin, Xiaohongshu and other social platforms, it is not an exaggeration to say that "Singer 2024" is a phenomenal blockbuster variety show..
The scary thing is that this program has only aired one episode so far.
Oh my god, domestic entertainment has not been so lively for a long time. It feels like the world is a huge stage for singers.
What is worth pondering is that although " Singer " is a veteran program on Mango Channel and a top IP in the music and variety category, audience attention has indeed been declining.
So after the "Singer" series ran for eight consecutive years, Mango Channel simply stopped the program.
This year's "Singer 2024" is a gorgeous turn after four years. Compared with previous editions, the starting lineup of singers actually seems a little "shabby". (Only Na Ying can dominate)
And because of the change of director, Hong Xiao’s reputation is not as great as that of his master Hong Tao. In addition, there are too many instability factors in the live broadcast competition system, so many singers with traffic and popularity are " I declined his invitation. After the director
was rejected 100 times, he decided to explode the internal entertainment (bushi)
95. After that, the director did not take it lightly or seriously. The whole variety show was like raising sardines, "哐哐哐" and poured catfish into the fish.
sums it up in one sentence: knows that the singer is being held, but those who don’t know think that the Grammy is being held in Changsha.
After the first episode of the program was broadcast, two foreign singers were ranked in the top two. Mainland Queen Na Ying was only ranked third, but the competition for seventh place was very fierce (face covering)
When netizens made up for it and said that Na Ying was older. , flaws are normal, and Shantimo, who can easily sing whistle sounds, is several months older than her. (At first, people thought they were invited to be a judge, but they didn’t expect it to be a participating singer)
When netizens planned to let Shan Yichun appear, it would not be shameful even if they lost. After all, they are still college students. It turns out that Fanxia is a post-00s generation and studied computer science in college. (Talented players are so scary, Su Qin immediately thought of Deng Ziqi )
It can be said that in the first round of the competition, except for Na Ying who was a little nervous but still performed steadily, the other four domestic players were not at the same level as the top three.
save. . . The Chinese music scene is in danger!
#Who will save Naying#, #五十老太婆国门# and other memes are constantly popular. Netizens who communicate on the Internet, the first sentence when chatting is, "Who can save Naying?"
Yingzi's emoticon package , also swept the entire network like a violent storm.
The netizen who came up with the idea of fighting foreign memes is really a genius. (Na Ying is Yehenala, trivia: Wang Sulong is also Manchu, Wanyan, the buffs are so stacked...)
Enthusiastic netizens took Yingzi's emoticons to various major The comments section of a powerful singer shakes people up.
Dancing Gong Linna Teacher, stop dancing. . .
Phoenix Legend , who is still holding a concert, has also left it temporarily. . .
and above are considered normal. What is outrageous is that some netizens moved to Ouhao , saying that he is a god after all (serious face)
. The worried netizens even moved to the National Table Tennis Team. The reason is that the National Table Tennis Team cannot Lose the foreign war!
burst out laughing. Netizens can really make fun of all kinds of jokes.
Things got even more heated when Han Hong and Weibo applied to join the battle!
I burst into tears, Yingzi, your popularity is here, she will always be on the front line of disaster relief ()
And with Han Hong taking the lead, Ji Minjia, Zeng Yiming, Jiang Yingrong , Jin Runji and other powerful singers have The "Please Fight" singer is determined to gain a voice in the Chinese music scene. The official blog of the
singer also posted a timely response, thanking all the singers for their trust and love, and announcing to the public his method of unveiling the list.Singers who want to participate only need to sign up to reveal the list. After the competitive live broadcast, the winner can appear on the official stage of "Singer 2024".
I have to say that when it comes to variety shows, Mango Channel is indeed the ceiling in China.
Su Qin thought about it and felt that this program can break through the circle in all aspects, mainly due to the following points:
. Bold and novel live broadcast gameplay
In the current era of homogenization of music and variety programs, "Singer 2024" boldly adopts the live broadcast format , allowing some singers who are wrapped in traffic and rely on sound repair to escape, so they are praised by the majority of netizens as "tearing off the fig leaf of the Chinese music scene" .
In recent years, there have been few competitive variety shows on the market in the form of live broadcasts, which undoubtedly require strong field control capabilities of the program team. 's differentiated program format has naturally attracted the attention of many netizens.
The lack of originality and single aesthetic in the domestic music industry have become commonplace topics. This thankless live broadcast format may be the only way to return to aesthetics.
. The marketing method of national meme
If a brand wants to mingle with young people, meme marketing has undoubtedly become a direct channel.
For today’s young people, hot memes have almost become their social currency, and emoticons have also played a big role in the spread of this. If the meme was just the imagination of netizens at first, the subsequent hot searches and widespread spread would be inseparable from the secret promotion of the program team.
When Su Qin knew that even the host's mouth was designed, he had to sigh at Mango's ability to create rumors. (Jian Chun wins Ma)
. The program team's structured public relations response
Music has no borders. "Singer 2024" will only invite foreign singers to join for the purpose of open communication.
But if you play against foreigners too much, it will easily become sour. The response of
program group "Winning is just a journey for a singer; welcoming is the destination of music" instantly elevated the concept of this variety show and also promptly stopped the deviating style .
Friendly and inclusive music variety shows do not need to rise to the national level. If the sensitive marketing trend is not stopped in time, it will easily lead to overturning.
Finally, is the marketing of "Singer 2024" considered a success? The answer is self-evident.
After all, I am a person who is not interested in music genre at all, and I have been reading singer memes recently. I plan to watch the live broadcast on Friday after
!
author | Su Qin
