Before "Ten Days of Diligence" became popular, many people never thought that being a star could really leave behind the baggage of being an idol and start farming. What is even more unexpected is that slow variety shows have begun to "de-script" and music variety shows have returned to "live broadcast". As if overnight, the retro style has spread to the variety show industry. Is there nothing to innovate anymore, or have you decided to "not pretend"?
Let’s start with “Idol Farming”
“Farming” is the biggest dark horse in 2023. It started airing quietly, and finally ended up on the stage of the Spring Festival Gala with “Ten Hard Days”. For more than half a year, topics derived from the program, such as idols' re-employment and inspiration for reality shows, have triggered a lot of discussions. The second season was launched this year and the popularity has been rekindled.
"Farming Bar" took a different approach and found 10 small stars outside the "18th line". The combined popularity index may not be worth the traffic of one guest on other variety shows. The content of the program is also unheard of. In the past, pastoral slow variety shows have adopted the concept of "picking chrysanthemums under the eastern fence and leisurely seeing the southern mountains". They choose a place with pleasant scenery and chat with a group of celebrities with their own topics. However, "Farming" is real It restored the villagers' daily life of "working at sunrise and resting at sunset", and asked 10 young men to form a "farming team", renting 95,200 square meters of cultivated land, using eight pieces of farmland, a river, three fish ponds, and two buildings. An old house and a warehouse form a regular farmer. Through the lens, they truly record how they sow, irrigate, fertilize, and harvest on 95,200 square meters of land in 190 days. They actually operate the farm, live-stream the goods, and are responsible for their own profits and losses to create a farmer's market. Wait for the whole process.
Stills of "Farming 2"
With a super long "construction period" of 190 days, in addition to the carefully polished feature film, the program also launched short videos in the form of vlogs, creating a "long video + short video + immersive live broadcast" for the reality show + A new idea of live streaming to bring goods". Netizens have acted as "cloud supervisors" and are paying attention to the new developments of the "farming team" and how the crops in the fields are growing all day long.
These contents are down-to-earth, innovative and meaningful, opening up a new world for reality shows. In particular, it encourages young people to join the countryside, experience labor, and get close to the countryside. It spreads the new farmer values of "the vast countryside has a lot to do and make a difference", heals the audience with the power of nature, promotes agricultural modernization and sustainable development, and through a reality show extend far-reaching social significance.
Stills of "Farming Bar 2"
In the second season that is currently airing, the "Ten Days of Diligence" continues to unlock new tasks. The tree planting trip in Gansu has come to an end, and they have returned to Houdoumen to continue this season. The main purpose is to develop three-dimensional agriculture. Having been questioned in the past, the "Farming Team" has made people feel the power of the land again through their hard work. "No pain, no gain" finally has a concrete expression in the reality show.
The slow variety show is "unscripted"
Recently, Mango TV launched a new program "Brilliant Garden". This is the first reality show that Zhang Songwen has participated in since became popular, with him as the protagonist, surrounding a small courtyard. , putting real life in front of the camera for the first time. It is said that the program team visited the thatched cottage more than ten times to invite Zhang Songwen, but in the end Zhang Songwen only made one request - no script.
Stills of "Brilliant Garden"
A group of actors, old and young, powerful and popular, appeared on the show in twos and threes. After watching several episodes of the show, the audience found that on the surface it was a flower-growing variety show, but in essence it was a variety show. Perform variety shows. It's just different from other competitive variety shows. Zhang Songwen and several actors are stationed in the garden. In each episode, some of his actor friends will be invited to be "flying guests". The actors can start performing at any time and anywhere. But there is only discussion, no competition, and the right to judge is left to the audience.
If it is just for watching the performance, it may be difficult for the audience to have a lasting interest. But following Zhang Songwen is not to pry into the privacy of celebrities, but to discover the true face of life, and how actors find wisdom in life, and then apply this wisdom to performances.Just like the detail about washing his hands that he was praised for in "Hurry Up" is just the tip of the iceberg of what he learned from life. The Zhang Songwen shown in the program has his own plant attributes, is deeply rooted in the soil of life, and then uses the nutrients of life to give back to the audience.
During the recording of "Brilliant Garden" Douban rating
, Zhang Songwen's "curiosity" ran throughout. On the way to buy flowers, he encountered a flock of sheep and was curious about the whereabouts of the sheep dung, so he temporarily changed his itinerary, chatted with the villagers about their daily life, and even visited the villagers. Go and experience the life of villagers in person. During the filming process, there was a wedding banquet in the village. Zhang Songwen specially put on festive clothes and had an open-air banquet with the villagers. The topics of conversation also revolved around the lives of the villagers. He has no baggage on him and is as friendly as he usually is to the audience and netizens. When asked by the program crew if there was any difference between Zhang Songwen and the TV series, the village man said bluntly, "He wants to bring the TV series (character) here, who cares about him?"
Netizen screenshot
In the show, he will lead guests to plant flowers, Growing flowers, attending big events, and bargaining, although it has raised questions about "a big star setting up a poor persona", but overall, this move did not make Zhang Songwen lose popularity with the audience. On the contrary, in the eyes of most people, he dared to be in the audience. Bargaining in front of the camera is also a sign of living hard. Through this program, Zhang Songwen taught a lesson to the majority of literary and art workers - art can fly the wings of imagination, but it must have its feet on solid ground.
Yin variety did not modify the sound and changed the live broadcast
In recent days, no program has been more topical than "Singer 2024". It can even be said that a variety show has not seen such a "break in popularity" for a long time.
According to data provided by Hunan Satellite TV's official Weibo on the evening of the 11th, "Singer 2024" has achieved many "firsts" after the first episode was broadcast, with 1,352 hot searches on the entire network, 142 hot searches on Weibo's main list, and 34 hot searches on Weibo's main list. The topic word has reached the top of Weibo’s main list, with more than 7.3 billion spreads across the entire network. And this fire quickly "burned" into the capital market. As the discussion of the program soared, Mango Super Media's stock price continued to rise. According to Red Net reports, Mango performed well on May 13, with its stock price soaring 11.69%, with a turnover of 2.088 billion yuan, a total market value of 47.011 billion yuan, and a market value soaring 4.92 billion yuan overnight.
is back after being off the air for four years, creating huge waves in the industry. Nowadays, recording and broadcasting are the mainstream in the variety show industry. "Singer 2024" boldly restarted the live broadcast, issued a hard requirement to the singers to "do it once", and put forward higher requirements for the singers and the live team, but it allowed the audience to regain the original way of watching music. The taste of variety shows.
"Singer 2024" stills
After the premiere, various jokes from netizens pushed the show to a new climax. Two foreign singers took the top two spots, veteran Na Ying ranked third, and the competition among the other domestic singers for the "last place" has never been so fierce. Ever since, hot topics such as "Yingzi, the hope of the whole village", "Strawberry Music Festival vs. Grammy", "50-year-old lady guarding the country" and other popular topics have frequently aroused the enthusiasm of the people to participate. Na Ying, who was once deeply involved in negative public opinion, has become strong again with her strength. stand up. Until a Weibo post by Han Hong , "I am Chinese singer Han Hong, I invite you to fight!" pushed the popularity to the peak again. Later, various singers posted invitations to fight, official Weibo statements, director posts and other messages successively occupied Weibo hot spots. Search, the situation gradually got out of control.
The return of an old variety show has revitalized the domestic entertainment variety show market because it unveiled the "fig leaf" of domestic music variety shows. For a long time in the past, domestic music variety shows have used recording and broadcasting. In order to avoid the "car accident scene", it is inevitable to use some "technical tricks" in post-production to present a more perfect stage effect, but due to the destruction It loses the original flavor of the human voice and lacks the power to directly hit people's hearts.
"Singer 2024" stills
"Singer 2024" uses a full live broadcast, allowing the audience to intuitively feel the differences between singers, the gap between live broadcast and recording, and the sense of participation brought by those tensions and flaws to the audience is perfect There is no substitute for flawless tuning.As Wang Sulong said, "Many of the audio broadcasts you see, including live broadcasts, are beautified and very exquisite, but I think the charm of live broadcasts lies in its flaws and its authenticity."
still remembers , a low-cost variety show "Welcome to the Mushroom House" in 2022 brought "live people in the entertainment industry" to light again, awakening the audience's desire for sincerity and authenticity. Nowadays, short dramas and short videos are gradually becoming mainstream, and brainwashing short video background music is pervasive. Long-form videos have become popular after trying to return to live broadcasts and being real. Now that the baton has been passed to other platforms and columns, is it necessary to continue to live in the "beauty filter"? In the mirror, or should we take a step forward and show our "true face" to others?
Reporter: Ren Xiaofei Editor: Xu Min Proofreader: Tang Qi
