internal entertainment finished? No, the vitality of domestic entertainment is still strong!
When teacher Na Ying took the leading role on the "Singer 2024" scene and performed "50-year-old lady guarding the country" in front of a group of foreign singers, many netizens called on the stars and groups who were holding concerts to come to the rescue. The most shocking thing among them is that when the Phoenix Legend was called, some netizens said, "You two can just come directly and let the audience sing the chorus."
Wait a minute, the audience sings this treat by themselves. The last time I heard it, it was someone Long-haired singers or singers who forget their lyrics, Zeng Yi and Linghua are both capable and not timid at all when they really sing, so why do they have to ask the audience to help?
Don’t ask, the question is that the audience has memorized the lyrics by heart, not to mention singing along the whole time, and even has a complete grasp of the beat. Recently, someone uploaded the live video of the Phoenix Legend concert to the Internet, and it got heated discussions from netizens in many countries.
Many people are envious of this neat and orderly call-calling atmosphere. They feel that this atmosphere has refreshed the conservative and shy impression of Chinese young people.
Some British netizens even commented on the uniform "military training actions" that it was "even neater than rice transplanting in farmland." If General MacArthur were still here, he would be careful with this comment.
But let me tell you, the format is still small. Phoenix Legend can have such a strong audience mainly because the fans are conquered by its strength. That is to say, foreigners cannot understand Chinese, otherwise they would be the best in the world when they go abroad!
People who are not familiar with the domestic music industry may be curious. Didn’t Phoenix Legend rely on “square dancing” to get out of the music industry before? Why has it become a favorite among young people now? In fact, in addition to the efforts of the group itself, the Internet environment and music creation environment in recent years have also assisted a lot.
Over the past few years, Phoenix Legend's songwriting has increasingly focused on traditional cultural elements. Among them are not only the exploration of national self-confidence, but also content created for young audiences. For example, the duo and the mobile game "Ni Shui Han", which often produces traditional cultural content and is also in line with the preferences of young audiences, have had many in-depth cooperations. How many
are there? The two not only sang the genre promotion song "Iron Clothes" for the mobile game "Backwater Cold", but also went to shoot the music video themselves. Subsequently, he personally participated in the live performance of the "Xiaohan National Style Festival" in the game, and even officially authorized the copyright of many popular songs.
Originally, there were many fans in the mobile game "Ni Shui Han", who shot various dance videos, imitation videos and live performance videos. Now that the official and idol groups are authorized, they can dance authentic dances and even wear the same fashions as the song theme. Isn’t this so exciting? So after the launch of the linked content, content related to the Phoenix Legend was produced like crazy, giving many young people the opportunity to get to know and become familiar with this combination.
From the cooperation with the mobile game "Backwater Cold", it is not difficult to see that Phoenix Legend hopes that young people will be more exposed to its works. They are also willing to pay for them, but the gaming industry is so deep, and they are very smart, and they have not stepped into any pitfalls at all.
What’s the pitfall? Is this a trap for junk web games?
Just imagine if Phoenix Legend appeared in front of a potential fan, instead of being easy to accept through genre spokespersons and powerful songs, popular memes, etc. Instead, what does it look like to wear armor and shout a few words, "Brother, come and chop me down"? Isn’t it just that I feel tired and don’t love it anymore?
may have received guidance from an expert, or may have personally experienced this game IP. Phoenix Legend's partner, the mobile game "Backwater Cold", is also a serious product with both good reputation and popularity.
is different from many mobile games that focus on kryptonian elements. The planning of the mobile game "Nishui Han" advocates "no worries, no krypton" and "different paths to achieve the same goal". In the game, you can’t charge money to become stronger, and you don’t have to repeat daily routines you don’t like. You can freely choose the type of play and won’t be bullied by other players.
In addition, the prices of fashion items in the game are also very affordable. Officials often issue coupons and discounts, the most expensive is only 288, and the cheapest 1 yuan and 6 yuan fashion items are often launched. Free props and fashions are given in baskets, and the game threshold can be very low.
In addition, officials often make updates related to traditional culture. In just one Spring Festival, paper-cutting, lanterns, lion dance, dragon dance, etc. were promoted. The official "National Style Troupe" includes a large number of non-genetic people and national team-level performing artists. It can be said that edutainment is at the forefront.
I have to say that young people today are really blessed. There are so many choices in music and games, and celebrities and manufacturers are becoming smarter and know how to please the audience in order to gain popularity. I really hope that these current planners and managers can travel through time and space, go back to the past, and save those fools of the past. I wonder if everyone will think so too? Let’s chat together in the comment area?
