| Editor of Akagi Bottle
| mia
After four years, "Singer 2024" was resumed last night (May 10) and aroused unprecedented popularity than in previous seasons. It was the first to create Internet memes around various related topics. .
The starting lineup is far from what was previously reported online and the new season of the program was not favored by netizens, but it resonated with the audience after its premiere. Overnight, topics such as #Nayingyehenalashiâs fate #Grammy vs Strawberry Music Festival #Naying nervous #thatâs my sisterâs surname Hong is my sisterâs destiny # dominated the hot searches. As of the time of publication, all The discussion of "tricky" entry points is still ongoing.
As the most senior Chinese singer in the starting lineup, 57-year-old Na Ying became the most "nervous" person on the starting day. After Chanté Moore and Faouzia Ouihya, two overseas musicians who can be called "dimensional reduction", appeared, some netizens captured the state of "Na Ying is about to break" and made emoticons, calling this season's program "The Adventures of Na Ying". Currently, Douban's cast and crew has been updated, showing that Adam Lambert will be the replacement/replacement player. Netizens said, "This is Yingzi's journey alone." Another group of netizens chose to "shake people" online, calling for Phoenix Legend to stop the tour immediately. "Once the songs have been selected, we will sing "Lady Luxury". Lin Zhixuan, Yuan Yawei and other powerful musicians and netizens on the singer stage in the past The Weibo comment section of the "national team" in the Chinese music scene was quickly surrounded. "Singer 2024" is no longer just a music competition between singers, it has also become an "honorary arena" for the audience.
The model innovation of all-on-mic, no tuning, and one take live broadcast has made this season's program called the ceiling of music variety by many music critics and a pioneering move in domestic music variety. It also made "Singer 2024" lead the ratings Zhongyinzong. Hunan Satellite TV has the highest ratings of 0.5781% and a market share of more than 3%. On the second day after it was launched, the cumulative broadcast volume exceeded 100 million. Beacon data shows that "Singer 2024" has a record market share of 28.24% for the entire network's feature films.
Looking at the music variety shows of the same period, the n-generation variety shows of the same type, "Godsend Voice Season 5", have a historical high of 2.88%, and "New Rap 2024" has a historical high of 10.85%. Even the highest-ever market share of "Chengfeng 2024", a more comprehensive stage variety show with many participants, only reached 22.58%. The music variety market has been silent for a long time. Behind the high-profile success of "Singer 2024", what is it that triggered the resonance and co-creation of many netizens?
live broadcast disenchantment, dimensionality reduction attack, Na Ying's "riding the wind and waves"?
The buzz about this generation of singers lies not only in the return of the top music genre in the Chinese music scene after four years, but also in the chain reaction caused by the "bold behavior" of the new model.
"Singer 2024" adopts the "full live broadcast" format for the first time. Through 12 interactive live broadcasts on large and small screens, the audience has a clear view of the stage. Full live broadcast and full open mic, is not only a groundbreaking move for audio and video producers, but also needs to deal with more uncertainties. It is an unprecedented challenge for the participants. The full live broadcast greatly reduces the error rate and will also greatly widen the gap between singing and stage performance. How to face the scrutiny of national and even global audiences has become an important issue for singers. If you are not careful, you will leave a long-lasting "black history" on the Internet.
Perhaps because of this, Chinese singers were more or less "unstable" during the live broadcast. This state of affairs is undoubtedly real. In the past two years, the music industry has called for "lip-syncing", and the chain reaction caused by the Mayday concert incident. The anchors are endlessly analyzing frame by frame who is the singer at the show and who is on the mic. Satellite TV rushed to write "All Kaimai" on the background of the party's official poster, which naturally attracted the audience's favor. Therefore, when they realized that the performance gap between overseas singers and Chinese singers in the starting lineup was quite severe, more viewers did not take the lead in criticizing the singers who made occasional mistakes in comparison. Instead, chose Na Ying, who was most likely to achieve a comeback. As the "hope of the whole village", he competes with Grammy musicians on the same stage as .In the first episode of
, the most popular stage was "if i ain't got you" sung by Chanté Moore, a female R&B and jazz singer from the United States. His technical singing style and relaxed and free style made him the weekly champion without any doubt. It is worth mentioning that when Chanté Moore received the invitation from "Singer 2024", he thought he was here to be a judge.
In addition, Faouzia Ouihya, a new generation singer-songwriter from Canada, sang "Crazy", Na Ying sang the masterpiece "Mo", Secondhand Rose chose "Monkey Playing", Wang Sulong chose the new song "Thinking of Us", and Hailai Amu sang "You" "Thousands of Rivers and Mountains".
In the past "Singer" series, the possibility of breaking out of the group was usually created by relying on the stage of the group, the talented performers showing off their skills, and the selection of songs across circles, but "Singer 2024" started with a "Yehenala-style battle against foreigners" Narrative provides netizens with fermenting material for communication. On the one hand, this is inseparable from the fact that after the program retired for four years, it returned during the period of silence in the music industry, bringing a bright spot to the market; on the other hand, the format of the entire live broadcast of this season also aroused the curiosity of the audience: powerful group Can the singers withstand the test of live broadcast, no trimming, and less tuning?
After the first episode of the program was broadcast, the audience was able to see a rare emotion among these singers who are comfortable in various music genres and concert stages: nervousness. Before the show was broadcast, there were many topics about "live broadcast": When he heard that "Singer 2024" was going to be broadcast live, Na Ying said that although the recording and broadcast were also real singing, it was completely different from the live broadcast. "After receiving the live broadcast invitation Later, I often had nightmares, dreaming that I was in a car accident. "On the night of the show's premiere, netizens said, "I have never seen Na Ying so embarrassed." After the show
was broadcast, netizens focused on Na Yingâs trouble-making behavior, which was also inseparable from his fast-talking personality. At the global live broadcast conference of the program, when asked why Na Ying participated, she bluntly said, "I'm here, just play with my heartbeat." In the post-game interview session, she was asked what she thought about her third place. Regarding the results, Na Ying said frankly, "Two such excellent (foreign) singers, one is my eldest sister and the other is my little sister. I think they should take first and second place, but after leaving them aside, I am also first." ."
Music Complex is no longer "working behind closed doors", the music industry's "national team" is officially facing the challenge?
Na Ying suddenly became the "hope of the whole village" who shoulders a heavy responsibility in the hearts of the audience, not only because when the program was broadcast, singers from Europe and the United States, from their innate voices to the "dimension reduction" blows of relaxed typhoons, and several Chinese singers were clearly visible in the live broadcast of tension.
In addition, facing the sensory impact brought by overseas musicians, domestic audiences have maintained their long-term confidence in the Chinese music scene. Li Jian, Lin Zhixuan, Yuan Yawei, and Phoenix Legend soon became the "non-staff members" of this season.
Netizens urged Yuan Yawei to change her name and compete as a singer again. The main host, who is currently participating in "Chengfeng 2024", responded that "I need to ask Sister Lang for a leave first"; Lin Zhixuan also posted that he was unable to be a singer due to scheduling conflicts; Li Jiawei, who failed to compete in "I Am a Singer" in 2015, also posted on Weibo saying, "I hope I can compete with that sister for the Chinese music scene."
After the fourth year of suspension, the audience was not satisfied with the starting lineup in the early days. He also has his own considerations. "Singer 2024" program producer Hong Xiao said that these singers represent different circles of people who love music. "Some like pop music, some like rock music, and some like European and American music... is now a circle. In this era, everyone is expressing their own preferences. We must adapt to such changes. The program team invited the best singers from different fields.â
So we can see that in addition to two powerful overseas diva singers, Na Ying, who holds many industry awards such as the Golden Melody Award and is known as the "First Queen" of the mainland music scene; has been participating in major music festivals all year round and has The second-hand rose band with a rock style of "Northeast Duo Zhuan" surrounded by a large number of young music fans; Wang Sulong, who is familiar to a generation of music fans because of the three giants of qq music, and is now a Chinese pop singer; Rainie Yang, a multi-talented artist with many hits; many songs Interestingly, 's differentiated musician attributes and diverse styles did not cause much controversy in the first issue of the ranking of Yi singer Hailai Amu, who created Douyin's popular song. The next program process of may be revealed.
Music critic Ding Taisheng commented on the first season of "Singer 2024" and believed that "chanté moore and faouzia ouihya are like two future warriors carrying laser guns who came to an ancient tribe. The martial arts masters in the tribe took out their freshly sharpened stone axes and knives and prepared to fight. And Na Ying at least still has a shell gun in her hand. "As the most talked-about singer in the starting lineup, Na Ying has become the source of hot memes. This not only means that the audience has truly opened their "eyes" through the real scene, but also symbolizes the fans' understanding of the "country" in the Chinese music scene. The vision of "team" to "fight" with strength.
More importantly, it is not only the "national team" who are facing the real "battle". When domestic music music is finally no longer a game of arrangement and combination, overseas musicians have officially become "catfish" "Breaking into the music genre market has ushered in a new round of innovation in music genres, the Chinese music scene, and the aesthetics of music fans.
