Weilai The cheapest new car is finally here!
Some time ago, with a starting price of less than 250,000 yuan, the Ideal L6 received over 40,000 orders in less than 3 weeks after its release. The success made Ideal feel a wave of "hard work comes with joy". It can be seen from this , it is feasible for new power brands to explore the market.
No, Weilai has also arranged it quickly! Today, NIO CEO Li Bin announced at the roll-off ceremony of NIO's 500,000th mass-produced vehicle that the new Ledo car brand will be officially announced on International Family Day on May 15. The first model Ledo l60 will also be released simultaneously. Officials are also full of confidence in it and have made preparations for monthly sales of 20,000+. Since
specifically mentioned the International Day of Families, this implies that the main target customer group of the Letao brand is family users. As a sub-brand of Weilai Automobile, Ledo Automobile will focus on the pure electric vehicle market of 200,000 to 300,000 yuan. The new car Ledo L60 is positioned as a medium-sized coupe SUV, and its most direct competitive model is the special 's model y.
Even the glass of the new car test car has "Better than Edamame Y" posted on the glass, which looks very confident.
By the way, this time Letao also successfully launched before , Xpeng, mona, so it is the first sub-brand in the domestic new force camp.
What’s interesting is that since model y entered the Chinese market, it has become a player who “is at the top when it debuts” and is also the benchmark in the eyes of many competing products, whether it is Xiaopeng g6, Jiyue 01 or BYD Song l. Trying to compete with model y, but model y is still firmly in the Diaoyutai market. So Ledo L60 is just a new model of a new brand. What strength does it have to compete with it?
Judging from the actual car pictures and spy photos that have been frequently exposed recently, the Ledo L60 also adopts a minimalist and sci-fi design style, using a fastback coupe SUV design. The front face still uses a split headlight design, and is connected with the fog below. The shape of the lamp area echoes.
In addition, unlike the common roof lidar in Weilai models, this new car seems to have canceled it, but still retains two "horns", that is, two high-pixel cameras. It is expected to use millimeter wave radar + high-definition camera visual scheme.
The side of the body will adopt a fastback coupe SUV shape similar to the Weilai ec6. It will also be equipped with frameless doors, hidden door handles, etc., which is somewhat similar to the BMW x4. The vehicle exposed this time also uses privacy glass configuration. As for whether the mass-produced version will retain this configuration, it is currently difficult to know.
The tail shape is quite similar to that of the Weilai ec6, including the camera on the rear windshield, the upturned "duck tail", etc. However, the blackened surround protrudes upward, giving it a more sporty feel. At the same time, the through-type taillights were canceled and replaced with a narrow "L"-shaped taillight group, echoing the front face.
As for the interior design of the cabin, NIO’s confidentiality work was very good this time, and Li Bin revealed the very large rear legroom through the video.
In addition, Li Bin also revealed that the Ledo L60 will be larger than the Tesla Model Y, with a larger central control screen and faster charging.
In terms of intelligent driving capabilities, Ledo will continue NIO's own advantages. It is believed that NVIDIA orin/orin-x will still be on the road (it may be replaced by NIO's self-developed Shenji nx9031 chip in the future), with computing power support of around 100tops. So there is a high probability that Ledo L60 will support urban and high-speed smart driving. The only question at the moment is whether the smart driving hardware comes standard?
The front is just a satisfactory design and configuration. What really makes Weilai's new car "betting" is its power configuration and killer "power swap" technology.
first talked about the power information. It was revealed that the new car will provide two different capacity battery packs to choose from, namely a 60kwh lithium iron phosphate battery pack and a 90kwh ternary lithium battery pack, provided by BYD and CATL. In addition, all Ledo L60 models are built on the 900v silicon carbide platform, which greatly reduces power consumption. Through the low wind resistance design, its official energy consumption data is within 13kwh/100km, making it an official low-energy consumption model. A Tesla model y electric car.
The next point is coming! There is a high probability that new cars will follow NIO’s baas car purchase plan, which will significantly reduce the price of new cars.
uses Weilai et5 as an example. If you choose the traditional car purchase method, the price of the entry-level version is 298,000 yuan, but if you choose the baas plan, the starting price can be reduced to 228,000 yuan. After that, you only need to pay monthly for the battery. The rental fee is fine. Therefore, the entry-level Ledo l60 equipped with a 60kwh lithium iron phosphate battery is generally priced at 229,900 yuan. Under the baas plan, it may be 40,000 to 50,000 yuan less than the retail price, and eventually reach around 170,000 yuan or even lower. Because the battery capacity is smaller, the monthly rental cost will also be lower than that of NIO’s existing models.
A netizen made this suggestion, and a netizen who claimed to be an insider said that "he guessed it right."
In addition to the more affordable price, Ledo L60 also has a big trick that can compete with Model Y, which is the battery replacement technology.
First of all, battery swapping is as fast as refueling. Currently, NIO’s battery swapping station has evolved to the third generation. It only takes 3 minutes to change the battery. There is no need to get out of the car during the battery swap. This makes it convenient for users to go anywhere and allows them to be flexible. Upgrade, use a small battery in urban areas and a large battery for long distances.
For comparison, the current peak power of Tesla’s supercharging is 250kw, and the fastest charging speed is “15min to recharge 250km”. NIO’s advantages are still obvious.
In addition, some netizens have also photographed a disguised red Ledo brand new car testing the battery swap service in front of the battery swap station. In the video, the new car seems to have completed the battery swap and drove out of the battery swap station.
It is also worth talking about the chassis suspension of the Ledo l60. Some sources broke the news that the front suspension of the Ledo l60 is a MacPherson suspension, while the rear suspension is a multi-link (five-link) suspension. . Therefore, the Ledo L60 is actually the first model in the entire NIO series to be equipped with MacPherson suspension.
What’s more interesting is that the Ledo l60 will also be the first model of NIO’s third-generation technology platform nt3.0. Although et9 is also available, it will not be launched this year.
There are currently many good examples of adjusting the front MacPherson suspension. In addition to the Porsche 911, which is a luxury car, there are also the Volkswagen id. family built on the meb architecture and the FAW-Volkswagen Audi q4 e-tron , SAIC Volkswagen , Audi q5 e-tron, etc. all adopt this front suspension form. This time it depends on the level of adjustment of NIO.
Overall, Ledo l60 has a good chance this time, and the path it takes is a bit eccentric.
In the past, most of the models that wanted to challenge Tesla Model Y would attract consumers from the two perspectives of providing unique functions and higher cost performance, such as through design, intelligence, etc., to form differences with Model Y. This approach does attract some buyers who are interested in something new, but it probably won't have much appeal for die-hard Tesla fans.
However, the strategy of Ledo l60 seems to be different. It is not only making a fuss about the price, but also making a fuss about solving some practical car problems. Some configurations of Ledo l60 this time are not meant for you. Money can buy them, and they offer some unique experiences that no other car can offer.
Moreover, Ledo l60 has another advantage that cannot be ignored, that is, its price threshold is very low. Li Bin himself also said that the cost of Ledo l60 will be about 10% lower than model y.
In addition, this new car has rich configurations. For example, the 900v platform, Qualcomm chips, and especially battery replacement technology are all bonus points, making it easier to gain the trust of consumers.
Judging from the comments and feedback from netizens, the key to whether Weilai's new car can stand out this time is the price. Most people said that if the starting price of Weilai's new car is really around 200,000, and the price drops to even lower after adopting the baas car purchase plan, then Weilai's new car will be able to stand out. The chances of winning are pretty good.
So whether the new car can surprise everyone, we still have to wait until May 15th to find out, but judging from the current news, the market prospects of Ledo l60 are still worth looking forward to. In the end, the same sentence still applies, Ledo If the price of the l60 can be lowered to about 200,000, there is a high probability that it will become a hit model, which means that the monthly delivery volume will exceed 10,000 units. What do you think? Leave a message in the comment area and tell us.
