8 episode of the online drama "My Altay" was recently broadcast during prime time on the China Central Radio and Television Station comprehensive channel, and was launched simultaneously on iQiyi. The play is adapted from the prose collection of the same name "My Altay" by writer Li Juan, published by Huacheng Publishing House and contracted by Huacheng Literary Academy. As a classic prose work that has been selling for more than ten years, "My Altay" has attracted much attention from all walks of life since it was adapted into film and television: it is the first work adapted from prose into film and television; the first full-length Chinese drama to be shortlisted for the Cannes TV Drama Festival; the first to land on CCTV A prime-time online drama on the Comprehensive Channel; the first drama to be screened in the history of the Beijing International Film Festival...
The drama "My Altay" truly reproduces the harmonious coexistence of man and nature on the ranch, and the interaction and blending of people of all ethnic groups in Xinjiang. Watch and help each other. The style is simple and fresh, the characters are vivid, and the atmosphere is full of life."
Simplicity, brightness, healing, freshness and humor are the keywords of Li Juan's creative style. In the book "My Altay", Li Juan uses delicate and bright brushwork to panoramically record all the beautiful shining moments in the northern Xinjiang border. Focusing on the rural life of my mother, grandmother and "my" family in Akhara Village and Kawutu in the Altay pastoral area of northern Xinjiang, it shows the profound and rich living landscape of the nomadic people, and has become a way for many readers to understand Xinjiang and Altay. the first window.
The drama series focuses on the life trajectories of Li Wenxiu, a Han girl who grew up in the Altay region of Xinjiang, and Zhang Fengxia, her mother who runs a canteen. It vividly tells the story of their deep friendship with the Kazakh herders in their ordinary but happy lives. Produced by Dapeng , directed by Teng Congcong, Ma Yili , Zhou Yiyi , Yu Shi starring, Jiang Qiming , Yan Peilun special starring, Huang Xiaojuan, Alimujiang Turusunbai Starring gram , Alima , and Kelati Hamu. Actor Ma Yili said when sharing her experience of filming this drama: "I very much hope that everyone can not be afraid of the long journey and go to Xinjiang to experience it in the place closest to nature and the sky. You will know why we like "My Altay" "." The free and broad nomadic spirit and positive and humorous life attitude of
's prose text echo the simple healing of the plot of the drama; Li Juan's beautiful writing style and highly graphic narrative language are consistent with the "native HDR" shooting of the drama. The production and 4K ultra-high-definition shooting processes achieve each other - not only truly restoring the beautiful and magnificent natural scenery of Xinjiang's Altay region, but also making the imagination of distant frontiers in the text become real and tangible, forming a unique "Altay" aesthetic style .
As an important publisher of the "treasure writer" Li Juan's series of works, Huacheng Publishing House President Zhang Yi said that Huacheng Publishing House's participation in the joint production of the drama "My Altay" is our first attempt as a traditional literary and art publishing house. Complying with the requirements of the times to develop new productive forces is also an important step in the "three modernization reforms" of Guangdong Publishing Group. Producers such as CCTV and iQiyi, as well as co-producers such as Ruyi Pictures, Tacheng Pictures, Wanda Pictures and Huacheng Publishing House, use a new cooperation model to adapt excellent and difficult-to-change pure literary works into excellent Film and television works can extend the vitality of literature and show the beautiful picture of life in Xinjiang to more people. This is our common vision. Li Juan's writing is full of awe and love for life, making people feel the beauty and tenacity of life. Quzhili is widely praised for its simple and thorough philosophy of life.
At present, Huacheng Publishing House has many successful cases of interactive transformation between literature and film, such as "The Ming Dynasty", " Yongzheng Dynasty ", "All Quiet in Peking", " Little Joy ", "Solid as a Rock", etc. In the future, Huacheng Publishing House hopes to promote more works with profound literary value to become high-quality mother books for film and television adaptations, promote further interaction between literature and film and television IP, and allow literature to have greater dissemination and influence.
Wen Zhen, editor-in-chief and planning editor of the Li Juan series of books, said after watching the drama: "The scenes in the drama version of "My Altay" made me, a Xinjiang native, very emotional.That is the daily scenery of the northern Xinjiang grasslands, a place I often visited in my childhood. Frame after frame of beautiful scenery and beautiful pictures were once a habit in daily life, but now they can be recalled on the screen. The tall pine trees in the Altay forest, the lush mountains, the green lawns, and the grasslands full of yellow and purple flowers in May and June - flowers of this color only bloom on the alkaline soil of Xinjiang. It is really a story about northern Xinjiang. Scenery photo album. "
Well-known film critic Zhou Liming said after watching the movie: "I read Li Juan's "My Altay" piecemeal in three days. I can't imagine how to change it into an eight-episode drama. The book mainly describes the scenery, but the descriptions of the characters All wonderful. After watching the series, I was worried about speaking standard Mandarin. It seems that the director put some thought into it. "
Bright hope was born from the earth. "My Altay" presents rich three-dimensional national customs and gorgeous natural landscapes, giving the prose works long-term vitality for further exploration. Taking this opportunity to broadcast the drama, the culture and development of the Xinjiang Uygur Autonomous Region The Tourism Department, Altay Region Culture, Sports, Tourism Bureau, iQiyi, and Huacheng Publishing House have jointly created new highlights and new aspects of spiritual and cultural life around "reading a good book, watching a good drama, and going to a beautiful place" in order to Lead more audiences to learn about Altay, pay attention to Altay, and experience the beautiful land of Altay in an all-round way
Nandu reporter: Zhu Rongting Correspondent: Huacheng Publishing House Zhou Siyi Wang Mengdi
.