" Chery will no longer be as 'polite' as before in the new energy field next year!" At the "2023 Chery Technology Day" held in October 2023, Yin Tongyue, secretary of the Party Committee and Chairman of Chery Holding Group, who has always been low-key, made a rare appearance Say harsh words.
Chery, which aspires to make a name for itself in the field of new energy, can make people in the industry feel two words: speed up! From technology to marketing to products. As a representative of the "tech geek" in the automotive industry, what Chery lacks most is its R&D capabilities. Kunpeng super hybrid c-dm, e0x high-performance electric platform, full-stack self-developed 8AT gearbox... These new technologies have shown that Chery has strong R&D capabilities. Marketing has always been Chery's shortcoming, especially in the era of "the smell of wine is also afraid of the deep alley". People were once worried that Chery's marketing could not keep up with technology and products. However, Yin Tongyue, who is over sixty years old, has become the best car player. The head of the company, Yin Tongyue not only embraced online live broadcasts to learn Internet marketing thinking, but also successfully attracted countless fans to Chery with his unique humor.
What is left of Chery, which is not lagging behind in technology and marketing, to sound the clarion call for new energy? product! High-end development is the long-cherished wish of the brand. One end represents the improvement of market recognition, and the other end is the manifestation of brand value. The product that best represents Chery is undoubtedly the star road star era series, which has the best chance to become a hit in the market. The latest one is Xingjiyuan et, a blockbuster product that combines Chery Group’s 27 years of car-making technology.
In the words of Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd.: Xingtu is the pinnacle of the Chery Group's pyramid, and Star Era is the shining pearl on the pinnacle. Star Era et has been warmed up for a long time and has attracted much attention from users. This time it is launched, Star Era et has launched a total of 8 configuration models, with a price range of 189,800-319,800 yuan, of which the extended range version is 189,800-225,800 yuan. The electronic version ranges from 229,800 yuan to 319,800 yuan.
As we all know, the cruising range and energy replenishment efficiency of new energy sources have always been the pain points that users are most concerned about. To address the issue of range anxiety, the Star Era et pure electric version has a cruising range of up to 760 kilometers, and the extended range version has a comprehensive cruising range of over 1,500 kilometers. It is worth mentioning that the Star Era et pure electric version is equipped with CATL Shenxing super-chargeable battery, with a peak charging power of 420 kilowatts, which can achieve a range of 475 kilometers after charging for 11.5 minutes. The extended range model has the Star Era Golden Range Extended System, including a dedicated engine, dedicated generator, battery, electric drive and electronic control. The range extender equipped with the fourth-generation intelligent combustion system can achieve 3.65 kWh/liter of fuel and electricity. Conversion efficiency, fuel consumption per 100 kilometers without electricity is 5.2l.
safety has always been the bottom line that Chery products adhere to. According to reports, Xingjiyuan et has more than 20 active safety technologies, with six comprehensive dimensions of safety protection including battery safety, information security, functional safety and electromagnetic safety. It is also the first in the industry to pass the "nesta The SUV model certified by "Six-Dimensional Electric Safety" comes standard with 7 airbags.
In terms of intelligent driving assistance, StarEra et is equipped with 30 high-performance sensors and an NVIDIA drive orin chip with a computing power of up to 508tops, which can achieve safer NEP full-scenario intelligent driving assistance, covering high-speed navigation assistance, city navigation assistance, and intelligent parking. wait.
It is worth mentioning that Star Era ET adopts an all-aluminum chassis design, equipped with a front high-end double wishbone + rear five-link suspension. The front high-end double wishbone is designed through a virtual kingpin and is equipped with an HDS hydraulic vibration isolation system. Effectively reduces vibration and brings a more stable control experience. At the same time, the new car is also equipped with IAS intelligent air suspension and CDC electromagnetic damping system, bringing a smooth and comfortable driving quality.
In terms of interior and exterior design, although the Star Era ET is called "Alien ET", its shape is not that weird, and it is very attractive. The car is nearly 5 meters long and has a wheelbase of 3 meters. The standard size of medium and large SUVs, the simple and powerful line outline, combined with the closed grille, LED through-type daytime running lights and unique ISD wind whisper interactive lights are very fashionable and fresh. The new car is also available in Canngling Green and Yunshu White. , Starry Night Black, Rime Blue and Moon Shadow Gray in five colors.
The interior configuration of the car is also rich enough. The 15.6-inch floating large screen integrates functions such as Lion AI large model voice assistant, Amap, iQiyi, Sing Bar and other functions. The entire passenger car series is equipped with 16-way electric floating zero-gravity seats, which not only Provides a comfortable leg angle, as well as heating, ventilation, massage and other functions. As a high-end SUV, the interior materials of Star Era et are covered with large areas of soft leather, and are decorated with high-end environmentally friendly decorative materials such as solid wood, marble slate and microfiber. In particular, the "Star Moving Bar" is equipped with a double-layer The storage compartments are all made of pure natural solid wood, which is very stylish.
Officials have always emphasized that they hope that the Star Era ET will become the " Audi q5" of the Chery family. On the one hand, the positioning is right, and on the other hand, it also shows the official expectations for the Star Era et. The author believes that when Star Era ET enters the market, it will launch a pure electric and extended-range dual-power layout, which reflects the R&D advantages of Chery Group. The main competing products of Star Era ET extended-range version in the terminal market should be Ideal L6 and Wenjie m7. The Star Era et pure electric version competes with Xpeng g9, Avita 11, and Tesla model y. From a price point of view, the starting price of the Star Era et extended range model is as low as 189,800 yuan, which is more cost-effective than the Ideal L6 and Wenjie M7. Obviously, the extended range model is expected to share the shares of Ideal, Wenjie monthly market share.
In the past few years, Yin Tongyue has rarely come to the stage, and he has a sense of retirement after success. However, in the current battle of traffic and involution, Yin Tongyue really cannot "retreat to the countryside" Indifferent, so we see that Yin Tongyue appears in front of the public more and more often, and just after he made the "you're welcome" remarks, Chery Automobile did make great efforts to achieve excellent results, Star Era et released During the meeting, Yin Tongyue once again mentioned the goal of striving to be "top 3 in the new energy field", and the author believes that Star Era et is crucial in order to successfully fulfill the promise.
