schedule all exceeded 80 points. " The Siege of Kowloon Walled City " led the way with 84.2 points, " Peacekeeping Riot Squad ", " Journey Through the Moon " and " Thelma and Louise " Satisfaction scores exceeded 82 points. The film schedule has a variety of film types and there are many eye-catching films with high satisfaction, providing the audience with a wealth of viewing options and helping to effectively unleash the potential of entertainment consumption during the short holiday.
China Movie Audience Satisfaction Survey is a comprehensive movie evaluation system that is independent of box office, ticketing platforms and social networking sites. The survey uses methods such as on-site sampling surveys in theaters, online surveys of front-line practitioners and experts, and big data capture and analysis to conduct a comprehensive evaluation of domestic films based on three major indices: viewing, ideological, and dissemination, and introduces freshness indicators to evaluate the innovativeness of films. . The survey samples are divided into two groups: general audiences and professional audiences, covering first, second, third and fourth tier cities across the country.
films have all received satisfactory reviews, with "The Siege of Kowloon Walled City" leading the way.
The five films surveyed for this year's "May Day" period cover action, comedy, romance, suspense and other different types, either high-burning and passionate, or relaxing and healing. , with diverse styles and different contents, can better meet the movie-watching needs of different audiences, and have received satisfactory evaluations from the audience.
"The Siege of Kowloon Walled City" has a satisfaction score of 84.2, ranking first among the five films, and slightly higher than this year's popular ": Three Pests in ", making it one of the 13 films surveyed after the 2024 Spring Festival. Ranked first in satisfaction. The film shows the historical features and character entanglements of Hong Kong's Kowloon Walled City. The comic-like Kung Fu fighting scenes are novel and fierce, and Hong Kong-style action movies present a new look.
Wang Yibo and Huang Jingyu, who both had works released in the same period last year, co-starred in this year's May Day holiday in the first overseas peacekeeping-themed film "Peacekeeping Riot Squad" (directed by Li Dachao). The film's satisfaction score was 83.7, ranking second in the period. This film and " King of the Sky " (directed by Liu Xiaoshi), which was released on May 1st last year, are both action dramas, and both are the director's screen debuts. The film's satisfaction rating is 1 point lower than "King of the Sky".
"Journey Across the Moon" is adapted from the novel "Andante by Moonlight". The story of pure love in the green slow train era is healing. The film's satisfaction score is 82.9. It has certain advantages among similar themes. As of 2024 Among the 4 romance films currently surveyed, "Journey Across the Moon" ranks second slightly behind " Let's Shake the Sun Together ", which was released in the same period last year as "So Many Years" (satisfaction score 81.0) and "Countdown" Compared with "Say I Love You" (satisfaction score of 80.2), they were 1.9 points and 2.7 points higher respectively.
"Thelma and Louise" is the big-screen debut of a new director, and it is also the only pure comedy film in the schedule. Although it does not have the blessing of the leading comedy creative lineup, the comedy creation with the temperament of "Northeastern veteran" has also been The audience's satisfaction rating was relatively good, with a score of 82.2 points. "There is nothing a hot pot can't solve" combines comedy and suspense crime elements. The film tries to innovate in expression but the story fluency is slightly insufficient, with a satisfaction score of 80.8.
Audience evaluations are consistent, and the actors' performances of "Kowloon Walled City " and the values of "Peace Keeping" have been well received.
The five films surveyed in the 2024 "May 1st" period generally converged in the satisfaction rankings of ordinary audiences and professional audiences, ranking first and third. The films ranked second and fifth are consistent, with "The Siege of Kowloon Walled City" both ranking first in satisfaction ratings; the slight difference in evaluation is that "Journey Across the Moon" starring popular young actors Hu Xianxu and Zhang Zifeng ranks first among ordinary audiences. Ranked third, and ranked third among professional audiences was "Thelma and Louise".
In the general audience evaluation system, the high satisfaction scores for each indicator are relatively scattered. "The Siege of Kowloon Walled City" ranks first in terms of story love, main actors' performances, and freshness; the visuals of "Peacekeeping Riot Squad" The first place is the effect, wonderful dialogue, not boring, positive energy, the profundity of the thought and the way of communication; the music effect of "Journey Across the Moon" is the first place; the wonderful dialogue of "Thelma and Louise" is not boring and communication methods also entered the top three in the schedule.
In the professional audience evaluation system, the high satisfaction scores for each indicator are obviously more concentrated. "The Siege of Kowloon Walled City" ranked first in 10 of the 12 indicators, among which the communication method scored 96.7 points. The visual effects and the performance of the main actors both scored over 79 points; the healthy and positive values of "Peacekeeping Riot Squad" and the wonderful dialogue of "Journey Across the Moon" both ranked first. At the same time, the four indicators of "Thelma and Louise" including its healthy and positive values and music effects, and the visual effects of "Nothing That Can't Be Solved by a Hot Pot" also ranked among the top three in the schedule.
The viewing value remains stable, the communication degree increases slightly, and the schedule atmosphere is good. The film market remains stable
Judging from the comprehensive performance of the three major schedule satisfaction indexes, the viewing value score of the "May Day" movies in 2024 is 83.8 points, which is the same as the same period last year; the ideological score The score was 82.9, slightly lower than the 0.6 score in the same period last year. This is in line with last year’s May Day period when there were many films that paid tribute to special professional beliefs and reflected the feelings of family and country ("The King of the Sky", "Shocking Rescue", " Prosecutorial Storm ") Related to the release; the spread of the schedule was 82.0 points, an increase of 0.2 points year-on-year, indicating that this year's "May Day" schedule has maintained a good viewing and communication atmosphere. Based on the above-mentioned subdivision index evaluation, "Peacekeeping Riot Squad" and "Kowloon City" "Fortress Besieged" is the film with the highest dissemination willingness among ordinary audiences and professional audiences respectively.
Judging from the evaluation of different viewers’ movie viewing options, the total proportion of ordinary viewers who think the movie viewing options during the schedule are “very good” and “relatively good” has stabilized at around 90%. The proportion of professional audiences has declined slightly but is basically the same. Stable at around 63%, the "May Day" period provides a relatively stable content supply to meet the viewing needs of diverse users during the festival.
Although the 2024 "May Day" period lacks blockbusters with absolute appeal, the differentiated content supply and relatively stable satisfaction have made the box office performance of the period relatively stable, and ultimately the box office of the period increased slightly by 0.38% year-on-year. Among them, "The Siege of Kowloon Walled City", which ranks first in satisfaction, has achieved three consecutive daily box office increases by relying on its high-quality reputation without having a first-mover advantage; "Peacekeeping Riot Squad", which ranks second in satisfaction, also relies on its relatively excellent performance. The creative quality of "The Last Day" won the favor of a large number of ordinary audiences, and eventually became the box office champion of the period; "The Last Day", which was recognized for its comedy creative quality, relied on its genre advantages to meet the demand for easy holiday viewing, and achieved a steady increase in the proportion of moviegoers. In addition, animated films such as "Spy House Code: White" (radiation survey, satisfaction score 89.1) also performed well in terms of word-of-mouth and box office.
cinemas, as an important place for offline cultural content consumption, maintained a good movie-watching atmosphere and box office growth during the May Day holiday, effectively boosting the release of holiday entertainment consumption potential. Even though the market is enthusiastic and the atmosphere is not overwhelming, there is still a slight increase in the number of moviegoers in the "May Day" movie. This shows that with the continuous recovery of the movie market in the past year, especially the continuous supply of weekend movies, the number of moviegoers has increased. Stability is consolidating and developing.
Source: The Paper
