Unexpectedly, on the first working day after May Day, new films will face a big reshuffle at the box office.
This year's May Day schedule is undoubtedly quite bumpy. During the schedule, Jia Bing's " Thelma and Louise " counterattacked Wang Yibo and other traffic stars' " Peacekeeping Team " to win the championship, but in fact "Thelma and Louise " won the championship. "The reputation of "Kowloon Walled City ", which has the highest reputation, has always been suppressed by the advantages of subject matter and film arrangement. As soon as the working day comes, these blockbusters show their true colors. Just 3 days after
won the championship, "Thelma and Louise" was kicked off the throne, and Louis Koo's new film had a box office of more than 350 million.
As of 22:00 on May 6, the top three box office hits in the mainland in a single day are "Kowloon Walled City", "Thelma and Louise" and "Peacekeepers".
The single-day box office of "Kowloon Walled City" exceeded 19.6 million, and the proportion of scheduled films increased to 18%, and the proportion of box office was as high as 32.1%. After 6 days of release, it finally won its first daily box office championship, and the cumulative box office exceeded 350 million.
"Kowloon Walled City" is undoubtedly the number one domestic film on May 1st this year.
Unfortunately, due to various reasons, theater chains and mainland audiences no longer believe that Hong Kong films can produce good movies. Therefore, although the movie's box office has been declining during the period, the theater lines have not increased the number of screenings, but when it comes to the normal period, Family comedies no longer have the advantage, and word-of-mouth has become the audience's first choice. Therefore, "Kowloon Walled City" has completed its counterattack and climbed to the top.
This time Louis Koo is also expected to replicate the trend of " Article 20 " after the Spring Festival.
"Article 20" was not well-received during the Spring Festival due to its subject matter. It only took in a box office of 1.34 billion during the Spring Festival. However, due to its reputation, it directly overtook " Hot and Spicy " after the Spring Festival and won the Japanese crown. , and ultimately won a box office of over 2.4 billion thanks to its strong box office stamina. If "Kowloon Walled City" can replicate this trend, the probability of the film's final box office breaking 1 billion is not low.
Jia Bing fell out of favor very quickly. Just 3 days after
won the Japanese crown, "Thelma and Louise" was knocked out of the first place by Louis Koo. The single-day box office was 19.5 million, accounting for 24.8% of the scheduled films and 31.9% of the box office. In terms of the box office performance of the scheduled films, it is completely cost-effective. It was crushed by "Kowloon Walled City", and the cumulative box office of the film in the six days since its release has exceeded 411 million.
It can be seen that "Thelma and Louise" lost the championship so quickly. The big reason is that the quality of the movie itself is not high.
However, prime-time comedies are in urgent demand in the Mainland film market. Many viewers go to the cinema just to be entertained. This year’s May Day “Thelma and Louise” is the only pure comedy film, and it naturally achieved unexpected box office results. This is also The reason why Shen Teng and Jia Ling have continued to dominate the Spring Festival stalls in recent years.
Wang Yibo's "Peacekeeping Riot Squad" performed a huge box office dive on weekdays. The single-day box office of the
movie fell to just over 10 million, accounting for 23.1% of the scheduled films and only 17.5% of the box office. The attendance rate was doubled by "Kowloon Walled City". Although the cumulative box office in the 6 days of release exceeded 416 million, it was still May Day. It has the highest number of new films, but it is certain that it will be overtaken. Due to the low attendance rate, the film's schedule will definitely not be maintained.
With the box office off the high-water mark, whether the movie’s final box office can exceed 600 million has become a matter of suspense?
The production cost of the movie is said to be 250 million, plus years of hidden cuts, reshoots, etc., the payback line for "Peacekeepers" should be around 750 million, which means that the movie has no hope of making a return. Wang Yibo entered the film industry with "", " King of the Sky", "" and "Peacekeeping Riot Squad". Except for "HT", none of them met box office expectations.
Hollywood’s 1.4 billion blockbuster is coming, can Louis Koo handle it?
It can be seen that the new films released during the May Day period are basically no match for Louis Koo.
However, Louis Koo still faces huge challenges. The production cost of "Kowloon Walled City" exceeds 300 million, and the payback is 900 million. Whether he can maintain his advantage in the market in May will become the key.
Fortunately, mid to late May has always been an unpopular period.
Judging from the current new film plans, the only threat to "Kowloon Walled City" is " Rise of the Planet of the Apes 4" released this Friday.
Hollywood spent 200 million US dollars, which is 1.4 billion yuan, to create a special effects blockbuster. The first part of the
series was released in 2011, and the domestic box office exceeded 179 million. The second part was released in 2014, and the domestic box office soared to 707 million. The third part was released in 2017, and the domestic box office exceeded 740 million. You can see the series "Rise of the Planet of the Apes" It still has a certain influence in the mainland.
Louis Koo is under a lot of pressure.
