The May Day holiday has come to an end, and another small climax in the film market in the middle of the year has also come to an end. According to Maoyan Movie data, as of 23:42 on May 5, Beijing time, the box office of movies in mainland China during the 2024 May 1st period (May 1st to 5th) has exceeded 1.6 billion yuan (RMB, the same below).
Among them, the domestic action movie " Peace Corps " ranked first at the May Day box office with over 400 million yuan, the domestic comedy " Thelma and Louise " ranked second with 383 million yuan, and the third place was The domestic Hong Kong-style crime film "The Siege of Kowloon Walled City" has a box office of 333 million yuan.
Senior filmmaker Feiyu believes that the market performance of the May Day schedule in 2024 is still in line with industry expectations. "In spite of the fact that the film size is not large, several films such as "Peacekeepers" and "Thelma and Louise" have done quite well at the box office. Overall, this year's May Day films have good differences and The richness satisfies the audience's movie-watching needs, which is one of the important reasons for the good results in this year's May 1st season. "
" Keeping pace, "Peacekeeping Riot Squad" set multiple box office records
assembled Huang Jingyu, Wang Yibo. , Ou Hao, Zhu Yawen and other popular actors' "Peacekeeping Riot Squad" achieved outstanding results immediately after its premiere, and became the biggest hit in this year's May 1st season. This film is based on the heroic deeds of Chinese peacekeepers, and demonstrates their firm belief and selfless dedication through tense plots and real-life scene reproductions. Relevant statistics show that the film attracted more than 9.6 million viewers during the May Day holiday, and the 585,000 screenings also broke the May Day domestic film screening record.
In addition, the comedy movie "Thelma and Louise" topped the box office on the third and fourth days of the May Day period. As the only comedy film on the May Day period this year, it has obvious genre advantages and satisfies the audience's pursuit of "easy relief." "Movie viewing needs.
"The Siege of Kowloon Walled City", which was praised by movie fans as "full of Hong Kong flavor", also experienced a one-day box office decline for three consecutive days after its release. The film's compact plot, exciting fighting scenes and outstanding actor performance won the audience Due to the gradual fermentation of word-of-mouth effect of the movie, the movie is also expected to achieve good long-tail box office during the future screening period.
was unexpectedly withdrawn. Nothing That Can't Be Solved by Hot Pot did not "solve" the problem of weak box office.
While several other popular movies were fiercely fighting, the suspense comedy film "Nothing That Can't Be Solved by Hot Pot" was released. However, on May 5, it was suddenly announced that it would be withdrawn. As soon as the news was released, it topped the list of hot searches on Weibo, triggering heated discussions among netizens.
This movie, directed by director Ding Sheng, brings together powerful actors such as Yang Mi, Yu Qian, Tian Yu, etc. It was originally regarded as a popular movie on May Day, and the unique hot pot theme and suspense comedy elements in the movie, It has become a hot spot for publicity of this work. However, since the movie was released, the reputation and viewing effect have been unsatisfactory, which has also led to the softness of the box office. As of the official announcement of the movie's withdrawal, the cumulative box office of "Nothing Can't Be Solved by a Hot Pot" is less than 60 million, which is different from other May Day movies. Compared with popular movies, the gap is indeed large.
The official Weibo of "Nothing Can't Be Solved by a Hot Pot" stated in the withdrawal statement: "Since the film was released, it has not been able to meet more audiences due to various environmental factors. After careful study and judgment, in order to satisfy more audiences Due to the demand, the film studio decided to withdraw the film from May 6 and re-release it on a different date." Although the film studio did not reveal too many details about the reason for the film's withdrawal. However, industry insiders believe that “the film’s box office failure has something to do with the film’s promotion, marketing strategy and other aspects."
It is worth mentioning that during the Spring Festival just a few months ago, two films " Let's Shake the Sun Together " and " Mr. Red Carpet " were withdrawn. "In the face of fierce competition, Due to limited space for film schedules, poor box office and poor reputation, many films have to choose to withdraw their releases. This is obviously a helpless move. Although the temporary withdrawal can avoid direct competition with other blockbusters, the film studios can adjust their publicity strategies in a timely manner. But judging from the actual situation, the re-releases of "Mr. Red Carpet" and "Let's Shake the Sun Together" have not achieved greater box office breakthroughs. Some movie fans also analyzed that, "The movie's scheduling space, publicity strategy, etc. are only external factors. What really determines whether the movie can succeed in the market is the quality of the movie. Looking back at the Chinese movie market in recent years, like "" There are many successful cases where word-of-mouth effects have driven counterattacks at the box office, such as "The Vanishing She" and " Chang'an Thirty Thousand Miles". Their success relies on the excellence of the movie itself. ”
Xiaoxiang Morning News reporter Zhou Shihao
