905 Movie Network Special Article lets a hundred flowers bloom and excellent works gather together. A total of 8 new films will be released on May Day in 2024 to support the market. As of press time, the total box office (including pre-sales) for the May Day period (May 1st - May 5th) has exceeded 1.523 billion, surpassing the 2023 May Day box office (1.521 billion), and at the same time entering the top three May Day box office in Chinese film history , with a total of 2.404 million screenings, breaking the May Day screening record in Chinese film history.
Many films in the May 1st period have achieved good box office results, jointly promoting the prosperity of the Chinese film market, and helping the total box office of Chinese films in 2024 to officially exceed 20 billion on May 4, reaching this level 3 days earlier than last year. One result.
"Peacekeepers" and " Thelma and Louise " successfully broke into the top ten box office of the year, temporarily ranking eighth and ninth. As the box office continues to accumulate, the ranking is expected to go further.
The fierce competition for top films reversed the decline and helped the rankings rise
With the withdrawal of the animated film "Xiao Qian" before its release, there are 8 new films left in this May Day season, including 6 domestic films and 2 Japanese films, covering It covers a variety of genres such as action, comedy, animation, etc., each with its own characteristics, demonstrating the vitality and potential of the diversified development of the Chinese film market. The collection of excellent works also makes the competition for the May Day ticket crown this year particularly fierce.
" Peacekeeping Riot Team " tells the story of Chinese peacekeeping police performing missions overseas. It has attracted the attention of many viewers with its exciting plot and exciting scenes. In addition, it also features popular actors such as Huang Jingyu and Wang Yibo. Young actors added a lot to the film. The film led the way in the opening stage of the May 1st season, winning the daily box office crown for 2 consecutive days, and finally won the May 1st box office championship, slightly ahead of "Thelma and Louise".
Maoyan Professional Edition data shows that the film has the deepest penetration among all new films in the May Day period, with a spread rate of 72.4% in third- and fourth-tier cities. However, the sinking market did not help "Peacekeeping Riot Squad" stabilize its box office crown in the second half of the May Day period, and the film's attendance rate continued to decline.
On the contrary, the total May Day box office of "Thelma and Louise" is slightly behind "Peacekeepers", but it has great stamina. The
film reversed the decline on the second day after its release. Although the film schedule ratio was not advantageous, the attendance rate was as high as 20.3%, far ahead of the 10.9% of "Peacekeeping Riot Squad", thus significantly narrowing the box office gap with the former, and in On the third day of its release, it began to gain more favor in film schedules, and won the daily box office crown for three consecutive days in the second half of the schedule. As of press time, the difference between its May Day box office and "Peacekeeping Riot Squad" is less than 20 million.
fits the festive atmosphere of the festival. As a comedy, "Thelma and Louise" has considerable subject matter advantages. Last year's May Day box office championship was won by the comedy "Unknown", which countered "The King of the Sky". This year's "Thelma and Louise" has a remarkable box office, once again showing the explosive power of comedy movies in major schedules. .
The film stars Jia Bing, Tan Zhuo, Xiao Shenyang, Yu Yang, and Dong Baoshi. It brings together comedians from the Northeast. The lineup has its own funny genes. The promotion uses short videos to strengthen the film’s interesting discussions on love, friendship, and consumption patterns. , many related works have received more than 2 million likes, and the comedy temperament of the film has been further deepened. In the end, it became the audience's "decompression tool" with its relaxed and humorous style.
"Kowloon Walled City: The Siege ," starring Hong Kong film veterans Louis Koo and Sammo Hung, is temporarily ranked third at the May Day box office. The film opened to screenings early and gained a reputation, winning the love of a large number of audiences with its authentic Hong Kong film style and meaty action scenes. With a score of 7.5 on Douban, it ranks first among domestic new films on May 1st in word-of-mouth. It has experienced box office decline for three consecutive days since the second day of its release, surpassing " Spy House Code: Bai " which ranked third on the first day. Ranked among the top three at the box office during the period. As of press time, the film's total box office has exceeded 330 million.
What is worth noting is that the regional colors of this year’s May Day top movies are obvious. On the first day of its release, "Thelma and Louise" took the lead in showing its advantages in the Northeastern market. Starting from the second day of release, "Light" gradually covered the entire northern market, replacing "Peacekeepers" and gradually becoming the daily box office champion in most northern cities.
As for "The Siege of Kowloon Walled City", which has a strong Hong Kong flavor, in addition to receiving good reviews and box office in the Cantonese region during the screening period, the main reason for its continuous reverse decline is that the film's box office appeal expanded in the middle and later stages of the schedule. To Shanghai, it accurately gained more audiences for Hong Kong films.
Japanese movies have a stable audience, and the last players choose to withdraw
In recent years, Hollywood IP has gradually failed in the Chinese film market, but the momentum of Japanese movies has not diminished. Last year, the top three imported films at the box office were "Journey to Suzuya" and "Slam Dunk". This year's Qingming Festival championship was won by "What kind of life do you want to live".
In the May 1st slot, "Spy's Playhouse Codename: White" and " Howl's Moving Castle ", which both took the lead in "launching" on April 30, also went hand in hand, taking the top two spots on the box office list on the first day of release. The
animated "Spy's House" series combines family and adventure elements. The cute "Ania" has endeared herself to countless viewers and is very popular among Generation Z. "Spy House Code: White" is the IP's first big movie, and Generation Z paid for it without hesitation. According to
data, more than 50% of the film’s audience is under the age of 30. It highly overlaps with the current main consumer groups in the film market. On the first day of May Day, "Spy House Codename: Bai" easily earned 56.384 million box office, ranking third on the list. Although "The Siege of Kowloon Walled City" came from behind in the May Day rankings, it still reversed the decline at the box office and performed well. As of press time, the cumulative box office is tentatively reported at 230 million, making it one of the top five imported films this year.
"Howl's Moving Castle" directed by Hayao Miyazaki was "20 years late" before meeting Chinese audiences. The well-known classic not only arouses the interest of young audiences, but also awakens the enthusiasm of the older generation of movie fans.
From the perspective of audience portraits, in addition to the new generation as the main audience of the film (audiences aged 20-24 account for 24.5%), an equally important audience group is the 40-year-old+ movie fans who buy a movie ticket for their feelings (20% ). After 6 days of release, the film's cumulative box office exceeded 120 million.
On the last day of May 1st, " There's Nothing a Hotpot Can't Solve" announced its withdrawal, saying "Due to various environmental factors, the film did not meet more audiences. After carefully studying the current situation, we decided to choose Show again tomorrow." This is also the second film to withdraw from the market at the end of the Spring Festival this year due to competition due to competition.
As of press time, the box office receipts of "Nothing Can't Be Solved by a Hot Pot" and "Journey Across the Moon" were 53.26 million and 37.38 million respectively.
This year’s brilliant box office performance on May 1st is undoubtedly the result of the joint efforts of many films. It not only reflects the continued rise of public enthusiasm for watching movies, but also provides strong support for the future of the Chinese film industry.
At the same time, the gap between the box office and word-of-mouth of major films during the period, as well as the final choice to withdraw the film, also shows that the audience's aesthetic requirements are constantly improving and they pay more attention to the temperament and quality of the film. This also rings a reminder for the creators. , we should pay more attention to innovation in terms of topic selection and production, and be more cautious in scheduling considerations, so as to help Chinese films achieve greater glory and reach new heights in the best possible condition.
