During this May Day holiday, as hot as the tourism market, there is also the movie box office. According to Beacon Professional Edition, as of 16:24 on May 5, the total box office (including pre-sales) of a total of 7 new films in the 2024 May Day period has exceeded 1.5 billion! " Peacekeeping Riot Squad ", " Thelma and Louise " and " Kowloon Walled City: The Siege " are currently among the top three at the box office (including pre-sales).
This May Day movie box office also set multiple records. Data shows that the box office on the first day of the "May Day" in 2024 (May 1) exceeded 400 million yuan, reaching 411 million yuan, entering the history of Chinese film " The top three box-offices on the first day of "May Day" increased by more than 30% compared with last year's "May Day" first day of 315 million yuan, with a total of 497,500 screenings, setting a new record for the first day of "May Day" in Chinese film history, with total number of moviegoers The number of visitors exceeded 10 million (10.1417 million), and the overall performance exceeded expectations.
But on May 5, the movie " Nothing Can't Be Solved by Hot Pot " suddenly announced its withdrawal. Its official Weibo stated that it announced that it would be withdrawn on May 6 and will be released again at an appropriate time. Before its withdrawal, the film’s cumulative box office (including pre-sales) was 52.329 million yuan (as of 14:00 on May 5), with a Douban score of 6.3.
What A-share companies are behind the May Day movie schedule?
Xiaoxiang Morning News·Jiaojiao Finance reporter found out that there are many A-share companies behind the May Day movie schedule. Industry analysts believe that with the help of schedules, some high-quality films are expected to bring excess returns to film participants.
As a popular movie during the May Day period, "Peacekeeping Riot Squad" attracted the attention and support of a large number of fans and viewers in the early pre-sale period. As of 16:24 on May 5, according to Beacon Professional Edition, the film "Peacekeeping Riot Squad" had a total of 585,800 screenings during the May Day period, surpassing the film " King of the Sky " and becoming the May Day domestic film in film history. Champion, the film's current box office has reached 395 million.
There are 6 main production companies of this movie, including the listed companies Wanda Pictures and Jebsen Group, and there are 5 joint production companies, including the listed company Happy Century. Previously, Wanda Film previously stated on its interactive platform that the company’s main investment and control film “Peacekeeping Riot Squad” is scheduled to be released on May 1. According to Maoyan Professional Edition, as of 12:38 on May 5, the box office of "Peacekeeping Riot Squad" was 380.906 million (million), ranking first in the May Day box office. Industry analysts believe that Wanda Film's theater business is also expected to benefit from " The market for "May Day" movies is growing.
"Thelma and Louise" is a May Day comedy movie, and its current box office has reached 372 million. There are many well-known comedy stars, such as Jia Bing , Xiaoshenyang , etc. The producers include Maoyan Entertainment, China Film, etc. Chinese Film also participated in the production and distribution of another Japanese animated film "Spy House Codename: Shiro".
China Film is the first state-owned film company to enter the A-share market. It was listed on the main board of the Shanghai Stock Exchange on August 9, 2016. It has produced and distributed many domestic and foreign blockbusters, such as " Wolf Warrior 2" and " Wandering". Earth2》etc.
"The Siege of Kowloon Walled City" was produced by Hengdian Film and Television and distributed by China Film; in addition, the film "Nothing That Can't Be Solved by a Hot Pot" was produced by Tangde Film and Television and Baina Qiancheng.
Alibaba Pictures is the listed company that participates in the most May Day movies, covering 4 movies, including the production and distribution of "Peacekeeping Riot Squad" and "Journey Across the Moon", the production and co-distribution of "No One Hot Pot Solution" Things That Can't Be Done" and co-produced "The Siege of Kowloon Walled City".
htmlMore than 10 brokerages are optimistic about the May Day box office
Before May Day, many brokerages said that they were generally optimistic about the performance of the schedule.
A research report released by Guotai Junan Securities mentioned that the May Day period is a long holiday period after the Spring Festival and National Day. Data shows that since 2018, theaters have been able to achieve an average daily box office of more than 300 million yuan in years of normal operation. According to data from Beacon Professional Edition, the year with the highest May Day box office for movies in history was 2021. The May Day holiday was extended to 5 days that year, and a total of 1.674 billion yuan in box office including service fees was collected. The May Day period in 2023 also performed well, with a total box office of 1.521 billion yuan, and the box office champion film finally exceeded 1 billion yuan.The May Day schedule is suitable for the release of medium-sized films. Most of these films are expected to have a box office of 300-500 million yuan. However, with the help of the schedule, the total box office of some high-quality films is expected to exceed 1 billion yuan, thus bringing excess revenue to movie participants. income.
Galaxy Securities believes that the movie market continues to recover and is optimistic about the box office performance during the period. Taking into account the rich variety of films in the 2024 May Day period, the relatively average pre-sale performance of several popular films, the large number of animated films in the overlay period, and the film types that are more popular with the new generation of young audiences, the 2024 May Day period is expected to continue the film market With the recovery trend, the May Day box office is expected to be in the range of 1.3-1.7 billion.
Wanlian Securities believes that the theater movie market will pick up across the board in 2024, and the overall supply of May Day movies will be sufficient. The themes range from comedy, crime, suspense, Japanese comics and other types to cover the audience group, and the box office performance is expected to be maintained.
The film industry has recovered, and many film and television concept stocks have turned around losses.
As the market picks up, the profitability of the film and television industry is gradually being restored. According to data from the National Film Administration, the national movie box office in 2023 will be 54.915 billion yuan, a significant increase from 30.067 billion yuan in 2022. The number of moviegoers throughout the year reached 1.299 billion, a year-on-year increase of 82.7%, setting a new high in the past four years.
Judging from the performance data of the 2023 annual report, Wanda Film has the highest net profit. In 2023, the company achieved operating income of 14.62 billion yuan, a year-on-year increase of 50.79%; realized a net profit of 912 million yuan, turning a profit year-on-year; net cash flow generated from operating activities was 4.423 billion yuan, a year-on-year increase of 270.40%. The company's market share in 2023 was 16.7%, ranking first in the industry for 15 consecutive years.
With the recovery of the film industry in 2023, the performance of listed companies has also ushered in a turning point. In addition to Wanda Film, eight stocks including Enlight Media, China Film, and CTV Media also achieved year-on-year losses.
In the first quarter of this year, the total national movie box office was 16.356 billion yuan (15.859 billion yuan in the same period last year, a year-on-year increase of 3.14%); the total number of visitors was 364 million (337 million in the same period last year, a year-on-year increase of 8.15%); the domestic film box office was 15.044 billion yuan (14.117 billion yuan in the same period last year, a year-on-year increase of 6.57%), and the share of domestic films was 91.97% (89.02% in the same period last year).
According to wind data statistics, 13 of the 20 film and television companies will achieve profitability in the first quarter of 2024; companies such as Enlight Media, Tangde Film and Television, and China Television Media have experienced significant growth in performance.
Judging from the performance in the first quarter of this year, Enlight Media, Wanda Film, Hengdian Film and Television, and Jebsen Group ranked first in single-quarter net profit, all exceeding 100 million yuan. Enlight Media, Wanda Film, and Hengdian Film and Television all achieved year-on-year gains in the first quarter of 2023 Performance growth.
Xiaoxiang Morning News·Jiaojiao Finance reporter Chen Shixian
