It’s interesting. The film industry has also begun to use the 7-day no-reason return policy. Yang Mi’s new film "Nothing That Can’t Be Solved by a Hot Pot " was officially withdrawn 5 days after its release. It will be released at a different date.
There are 8 movies released on May Day this year, including not only popular stars like Wang Yibo and Yang Mi, but also powerful Hong Kong actors like Louis Koo and Sammo Hung, as well as comedians like Jia Bing, and Gong. Works by anime masters like Hayao Saki. Before the film was released, all kinds of blockbusters were heavily marketed, but when the tide receded, it became clear who was swimming naked.
Although "Peace Keepers" currently has the highest box office, its reputation is not good. On the contrary, "The Siege of Kowloon Walled City", the only Hong Kong film in the May Day schedule, has seen box office declines for four consecutive days due to poor reputation. , and the attendance rate has won the championship for two consecutive days. Therefore, the film is very likely to overtake the two movies above and become the May Day box office champion.
As for the other movies, it can be said that they have all been defeated. Especially the new film "Nothing That Can't Be Solved by Hot Pot" by 85-year-old Yang Mi, the box office has just exceeded 50 million in the five days since its release, which is not as good as the one-day box office of the three movies above. The final estimate of the film was only over 70 million, which can be said to be too much to save.
Perhaps seeing the film’s predicament, on the last day of the May Day holiday, “Nothing Can’t Be Solved by a Hot Pot” officially issued a statement stating that due to unsatisfactory filming schedules, it would be withdrawn on May 6 and re-released at another date.
Later, the director of the film, Ding Sheng, also posted a message to thank everyone, saying, "We are still unfinished, we will meet again someday." He also shared a plot line: "There is nothing that cannot be solved with one hot pot meal. If it can't be solved, two meals." Judging from Ding Sheng's post, it seems that he is confident about the future box office. Earlier, due to unsatisfactory filming schedule, Ding Sheng burst into tears in the live broadcast room, complaining about being unfairly treated, saying that despite working so hard, the filming was not scheduled. But it is obvious that Ding Sheng did not recognize the fact. The box office of "Hot Pot Meal" was not high, not only because of the scheduling problem, but also because of the quality of the film.
Therefore, when the news of the withdrawal of "Hot Pot" came out, it immediately attracted ridicule from netizens, saying that even in the film industry, they have to return the goods after 7 days without any reason. Many films have found that the box office is not ideal, so they choose to return the film during the holidays. Last day to cancel. However, according to previous data, most of the films that were withdrawn and re-released like this ended up being scrapped. Therefore, if it is withdrawn and re-released in this way, not only will it look ugly, but its reputation will also fall to the bottom.
Some netizens ridiculed, "Is it so difficult to admit that your work is bad?" Some netizens complained that it would be better to rename the movie "Nothing Can't Be Solved by Withdrawing", mocking the shamelessness of the film studio, and insinuating that current film producers blame this and that for poor box office performance, but they never take advantage of their own works. Find the reason.
Although there are indeed excellent films that did not perform as well as expected at the box office because the film schedule was too low, such as the Hong Kong film "The Siege of Kowloon Walled City" mentioned above. The film's premiere day schedule was only 9%, only one-third of "Peacekeepers". However, as word of mouth has fermented, the film's current film schedule is very close to the two film champions "Peacekeepers" and "Thelma and Louise", which has risen to 14.8%, and the expected box office has also increased from the previous 480 million. 750 million, and according to this trend, there should be the possibility of further increase. It can be seen that if the quality of the work is really good, it can still counterattack by relying on word of mouth.
But it is obvious that the quality of Yang Mi's new film has not reached the level of word of mouth. It can even be said that most of the viewers who go to watch movies now are fans of Yang Mi. This also shows that neither the film's producer nor director Ding Sheng recognized the facts clearly and ignored the issue to the scheduling of the film. In fact, even if the film can improve its film schedule, it will eventually be lowered due to problems such as poor reputation and low attendance.
Therefore, Ruye also hopes that mainland film producers and directors can put more effort into producing good works, instead of relying on traffic and marketing to make money from fans. If things continue like this, people will become less and less optimistic about mainland movies. It will be even more difficult for mainland films to go global. What do you think about the withdrawal of Yang Mi's new film?
But it is obvious that the quality of Yang Mi's new film has not reached the level of word of mouth. It can even be said that most of the viewers who go to watch movies now are fans of Yang Mi. This also shows that neither the film's producer nor director Ding Sheng recognized the facts clearly and ignored the issue to the scheduling of the film. In fact, even if the film can improve its film schedule, it will eventually be lowered due to problems such as poor reputation and low attendance.
Therefore, Ruye also hopes that mainland film producers and directors can put more effort into producing good works, instead of relying on traffic and marketing to make money from fans. If things continue like this, people will become less and less optimistic about mainland movies. It will be even more difficult for mainland films to go global. What do you think about the withdrawal of Yang Mi's new film?
