Author | Li Qinyu Editor | Fan Zhihui
Another platter concert was criticized as the number one hot search.
Compared with purchasing tickets for individual concerts of different artists, which can cover more cities that are inaccessible, group concerts are often more cost-effective. You can enjoy the performances of multiple artists for the price of one ticket. Originally, It's a good thing.
So, with various regions vigorously supporting the concert economy, how did this concert in Kunshan end up in such a mess that it attracted bad reviews from the market?
A platter concert full of situations
Previously, the "Time Classic Concert Kunshan Station" had only used three artists, Li Jian, Angela Chang, and Cyndi Wang, as its promotion points, and did not clearly indicate other participating artists on the ticketing platform, which also caused the ticket sales this time Extremely hot.
Even the tickets for the "Time Classic Concert Zaozhuang Station" on May 2 were at a premium on the secondary ticketing platform. The original price of 1,580 yuan for in-field VIP tickets was nearly 50% higher, reaching 2,332 yuan.
Three days before the start of the concert, the concert's official Weibo account "Time Classic" released a program list without a detailed duration. The total duration of the concert was about 135 minutes, and the opening program "Time Overture" and a song called "Time Classic" were added. Mr. Lizard's rock band was a guest on the flight.
But what is hugely disappointing is that the singing time of the three artists Li Jian, Cyndi Wang and Angela Chang was less than half of the total length of the concert. According to the feedback from netizens at the scene, Cyndi Wang and Angela Chang each sang only 4 songs that night, while Li Jian sang 7 songs. The three singers sang for a total of about 78 minutes (including talking); including waiting in an empty venue, flying guest performances, The opening song lasts for 76 minutes, so it’s no wonder consumers cried foul.
But this is not all the reasons that make consumers snap up and shout for refunds on the spot. Starting from the entry stage, the organizer showed extremely unprofessional ability to control the venue.
The weather was unfavorable. Under the light rain, the organizer strictly prohibited consumers from bringing umbrellas into the venue. Even the folding umbrellas that had been previously communicated to be allowed to be brought into the venue were also banned. The organizer did not explain this, nor did it outside the venue. Prepare a bag depository. The security guards also stated that they were not responsible for the safekeeping of the items, leaving consumers with no choice but to pile items outside or hide them in bushes and enter the venue emotionally.
Due to the chaotic entry order outside, many spectators followed the crowd and the overall opening time was delayed by 15 minutes.
What’s even worse are the many mistakes in software and hardware during live performances.
It is reported that there were not only serious ear return problems at the scene, which led to low-level mistakes such as duets and multiple loudspeakers, but also a long 14-minute change of venue, which all exposed the organizer's lack of experience in practical operations. And the ability to record and handle emergencies is weak.
The promotional materials were wrong, the on-site content was watered down, and the organizer and executive pulled the butt. The on-site consumers paid real money for a bad experience. Shouting refunds, protesting with "×", and leaving angrily may have become the only empathetic content of the night. .
The promotional copy of "Time Classic Concert Kunshan Station" in the early stage of "building brand influence and writing a new picture of cultural tourism" is actually better spoken than sung.
How did the grass-stage team in the performance industry
such a platter concert with serious product errors and poor live experience be presented to the table in a grand manner?
Regarding the early publicity issues that have been criticized by the audience, staff from the relevant local departments said that when the third-party company applied for the performance, in addition to Li Jian, Cyndi Wang, and Angela Chang, there were other singers on the application form, which were declared in accordance with regulations. , there is no concealment of information.
But for consumers, the organizer has subjective "deception".In this "Time Classic Concert Kunshan Station", the performance time of the three artists, including talking and duet sessions, is almost the same as too many warm-up performances, lottery interactions, and waiting for venue changes. Serious content injection has become the incident key trigger. At the same time, the on-site execution lacked professionalism, from scheduling mysteries to equipment failures, making the site a disaster-level experience.
In recent years, the performance market has ushered in a boom, attracting hot money attention from all parties. However, such poor on-site execution is nothing more than a failed operation in the performance market by speculators with insufficient professional skills in .
The past performance review video posted on the official website of Time Classic has already hinted that the current car accident scene is not accidental, but has a long history. In June 2023, through the Li Jian singing section of his official website "Yangmei Star Ningbo·Cixi Time Classic Concert", it can be heard that the mixer overexploded the frequency band of the accompaniment band drums, and there was obvious auditory noise. During this period, Li Jian There are also actions to sort out ear return.
During Yang Zongwei's singing session at the "Time Classic Concert Nanjing Station" in October of the same year, it can also be seen that the on-site equipment or debugging personnel's skills were insufficient, and the vocals and accompaniment appeared to be different. At that time, some netizens also complained about their dissatisfaction with the audio problem on social networks. The problems exposed by the
video are not only problems with equipment and technical personnel. In the review video of the Wanzhou Time Classic concert on September 28, 2023, there was a "stuck" scene of nearly 30 seconds in Zhang Xinzhe's singing part.
In addition, the promotional official blogs of previous concerts also paid little attention to the copywriting, fully exposing the consistent style of the entire operation team like a grassroots team.
After verification, whether it was the "Time Class Concert Kunshan Station" or the "Time Class Concert Zaozhuang Station" on May 2, the organizer of the official posters of both concerts appeared "Shanghai Shangyuan Cultural Development Co., Ltd." The words "Time Class Concert" official website also show that this platter concert brand is fully operated by Shanghai Shangyuan.
According to verification, Shanghai Shangyuan was administratively punished by the Shanghai Cultural Market Administrative Law Enforcement Corps as early as 2018 for violating Article 6 of the "Commercial Performance Management Regulations" and engaging in commercial performance business activities without authorization.
Details determine success or failure. Such rough details of operation, coupled with ticket prices that are comparable to large-scale personal concerts, combined with the previous time classic advertised solo singing standards, Asian tours, and condensed golden songs, aim to create a leading mini concert brand in Asia. The image makes people slowly raise a question mark.
The Caotai Team should stay away from it.
The reputation collapse of "Time Classic Concert Kunshan Station" is not an isolated case. The phenomenon of "injection of content and duration" has long become synonymous with platter concerts in recent years.
For example, during the pre-sale period of the "all in 2 vip" concert held in Zhongshan, Guangdong in 2018, the organizer not only focused the promotion on Deng Ziqi alone, but also stated in the event details that Deng Ziqi would sing at least 6 songs. As a result, during the performance, Deng Ziqi only sang 4 songs and left early, causing many audience members to shout for refunds.
Earlier in 2012, the Luoyang concert of "Ai Ru Tide" was even interrupted due to riots. The name of the organizer was a concert by Xinzhe Zhang and Jingru Liang, but Jingru Liang only sang 3 songs on stage before exiting the stage. Most of the concert was performed by a large number of unknown amateur singers in bars. Before Zhang Xinzhe's appearance, some angry audience members came to the stage to demand refunds, and some threw water bottles and stools at the stage.
The past two years have been the year when the new consumption business model of "performance + cultural tourism" has successfully broken through. According to statistics from the China Performance Industry Association, in the first half of 2023 alone, a total of 506 large-scale concerts and music festivals were held across the country, directly generating a box office of 2.497 billion yuan, of which the box office of platter concerts was as high as 541 million yuan.
Among them, platter concerts, with their diverse lineups, high cost performance, and low threshold, have taken advantage of the overall revival of the performance industry; and, as first-tier cities have gradually become saturated, the music performance market has declined. The sinking effect has become more prominent, and the proportion of events held in third- and fourth-tier cities has increased.
Based on the spillover effect of a concert driving instant consumption in destination accommodation, catering, scenic spots, etc., some local governments have even issued special policies to subsidize large-scale concerts to support the development of the concert economy.
This also means that on the one hand, the organizer shoulders the responsibility of driving cultural tourism consumption, and on the other hand, it is related to the image of the city.
For example, under the bad influence of the "Time Classic Concert Kunshan Station", many netizens said that they "hate a city because of a concert"; and musician Yang Pei'an also expressed his voice on Weibo, saying that this news has been reported by Taiwanese media , "The industry is not easy now. Please do it well. If this continues, the audience will gradually lose trust."
Obviously, whether the "performance + cultural tourism" business model can be successfully replicated in lower-tier cities not only has higher requirements for the performance lineup and performance quality, but also requires the cooperation of organizers, venues, local governments, etc. to improve software and hardware Only by providing adequate service guarantees and conditions can we create a good viewing experience.
Of course, if performance quality and consumer trust are sacrificed, it would be better not to get involved with grass-roots teams who only know how to make money. This will not only hurt consumer enthusiasm, but also cause long-term damage to the entire concert market.
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