The "May Day" holiday
The Municipal Commerce Bureau seized the golden node of the "holiday economy"
Planned a series of consumption promotion activities in advance
Through the efforts of the government, banks and enterprises
Three days before the holiday
The city has carried out a series of consumption promotion activities over 35 times
Keep the consumer market active and popular
"May Day Happy Shopping Vouchers" and "May Day Fun Waves" activities... Three days before the holiday, major business districts in the city were full of customers, and each business district launched new and interesting products. activities, create novel and diverse consumption scenarios, enrich consumption supply, and organize merchants on the venue to jointly carry out various forms of consumption promotion activities, which are sought after by many citizens. The total number of visitors to Moore City in Wujiang District exceeded 200,000 in three days, setting a new high for the same period during the May Day holiday.
The total number of visitors in Moor City in three days exceeded 200,000.
The “trade-in” activities for home appliances and automobiles have played a significant role. Before the May Day holiday, our city invested 12 million yuan in financial funds to launch the "old-for-new" campaign for home appliances and cars. Three days before the holiday, the city's home appliance and automobile consumer markets were very popular, and the sales of major merchants increased significantly. For example, the sales of Suning.com stores increased by 10% year-on-year, the number of stores entering the store increased by more than 20% year-on-year, and the unit price per customer increased by more than 30% year-on-year. Among them, home appliances such as air conditioners, refrigerators, and washing machines were popular among citizens, and sales increased significantly. The number of people entering the Xinxingyuan store increased by 2.6 times on average per day, and sales increased by 13% year-on-year. Participating car sales companies have launched a series of overlay promotional measures in conjunction with the government's "old-for-new" campaign. The average number of people entering the store every day has increased three times compared with the usual number, and the sales volume of car companies has increased by more than 20% year-on-year. In addition, the Municipal Commerce Bureau, together with the Zhenjiang District Government, launched the "May 1 People-Benefiting Shopping Festival" consumption promotion activity in Zhongshan Park, organized more than 20 car sales companies to actively carry out consumption promotion activities, and promoted the cooperation between car dealership companies and finance, insurance, and oil products. and other related units to carry out promotional activities to activate the automobile market in various forms.
It is very popular among major merchants.
In order to meet the diversified market needs of the masses during the May Day holiday, the Municipal Commerce Bureau guided the city's major supermarkets to prepare in advance. During the festival, the supply of goods is sufficient and the varieties are rich, and the flow of people has increased significantly compared with the same period last year. Three days before the holiday, the sales of RT-Mart Supermarket in the city increased by more than 40% year-on-year, the sales of Jiarong Supermarket Poly Plaza store increased by more than 30% year-on-year, and the passenger flow increased by more than 34%.
Before the holiday, based on the consumption characteristics of residents during the holiday, the Municipal Commerce Bureau strengthened communication with key supply companies and supermarkets, and guided key companies to increase supply organization efforts to ensure adequate market supply. According to data monitoring, the supply and prices of daily necessities such as grains, oils, meat, eggs, fruits, and vegetables in the city were stable during the holidays.
Text: Shaoguan Daily All-Media Reporter Hou Haixia
Pictures provided by the Municipal Commerce Bureau
Editor: Xiao Shengyang Proofreading: Li Xinyou
Editor: Huang Yueping
Editorial Board: Huang Qiuyun
