According to Beacon Professional Edition data, as of 21:07 on May 1, the box office on the first day of the 2024 May Day movie market has exceeded 400 million yuan, a significant increase compared with 315 million yuan in the same period last year. "Peacekeepers", "Thelma and Louise " and " Spy House Code: White " ranked among the top three at the box office on the first day.
A total of 8 new films will be released on May Day this year, including "Peacekeeping Riot Squad", " Journey Across the Moon ", " Nothing Can't Be Solved by a Hot Pot ", " Kowloon Walled City: The Siege of the City " and "Thelma and Louise" covers diverse genres such as action, romance, suspense, crime, comedy, etc. At the same time, the Japanese animations "Spy House Code: Shiro" and "Howl's Moving Castle ", the domestic parent-child animation "Pig" The Pig Man Movie: Interstellar also held up half of its schedule. The rich diversity meets the movie-watching needs of different audiences and injects vitality into the prosperity of the May Day movie market.
Stills of "Peacekeeping Riot Squad"
During the pre-sale stage, each film showed different marketing strategies. "Peacekeepers" quickly led the box office list of new films after pre-sale began, becoming the first film to have a pre-sale box office of over 10 million. "Spy House Code: Bai" has attracted a large number of viewers' attention through various offline marketing activities. The number of new wanted-to-watch movies on Taopiao Piao in the past seven days has been significantly higher than other films.
"The Siege of Kowloon Walled City" poster
"The Siege of Kowloon Walled City" has successfully spread the reputation and popularity of the film through large-scale screenings for many days, and the box office has exceeded 40 million. On May Day, the movie "The Siege of Kowloon Walled City" scored 7.5 on Douban, which is a very good score among Hong Kong films in recent years.
"Spy House Codename: Bai" poster
"Peacekeeping Riot Squad" tells the story of the Chinese peacekeeping police riot squad performing missions overseas. As a film focusing on the overseas operations of the Chinese peacekeeping police, "Peacekeeping Riot Squad" not only has a high degree of practical significance, but also demonstrates the contribution of the Chinese peacekeeping police in maintaining world peace and security. As the box office of "Peace Keepers" exceeded 100 million on its first day of release, the film's predicted box office was significantly increased from 474 million before the release to 721 million, and the next day's film schedule ratio increased to 25%. At present, the film has also become the first-day box office champion of May Day in 2024 and the single-day box office champion of domestic action films on May Day in film history.
In addition, data from Beacon shows that the pre-sales of many May Day movies this year also show obvious regional characteristics. For example, "The Siege of Kowloon Walled City" performed more prominently in the southern China region, "Thelma and Louise" in the Northeast region, and "The Pig Man Movie: Interstellar" performed more prominently in the lower-tier markets of fourth-tier cities.
