Every reporter: Du Wei Every editor: Wenduo
The "May Day" holiday is here. Some people are chasing "poetry and distance" and starting a busy "special forces-style tourism"; some are rushing into large and small venues, Take a "relaxing tour" by watching performances and visiting exhibitions.
Performances are a key part of stimulating cultural consumption. Major cities have also launched various activities to provide citizens with high-quality cultural and tourism products for their holiday life. According to the Sichuan Provincial Department of Culture and Tourism, during the May Day holiday in 2024, Sichuan Province will launch more than 1,200 activities in cultural and artistic performances, cultural and museum exhibitions, etc.
The gathering of celebrities and artists into the "small theater" is a highlight of this year's "May Day". During the holidays, dramas and stage plays starring artists such as Du Haitao and Liu Ye will be available to the audience. Among them, Du Haitao and Happy Twist actor Li Weihe will use "Happy Liaozhai·Sansheng plus" (hereinafter referred to as "Sansheng plus", "plus" means "plus") to take the lead in presenting the "May 1st" to Chengdu audiences. The first comedy meal. It is reported that the play will be performed in Chengdu for 7 performances.
"Chengdu is a place that I like very much." On May 1, Du Haitao was interviewed by reporters from the "Daily Economic News" and other media before the performance. He hoped that everyone could enjoy the performance while watching the performance happily. The charm of traditional culture.
What are the market prospects for “small theaters” that have attracted celebrities such as Du Haitao to cross over?
"Happy Liaozhai·Sansheng plus" Chengdu performance scene picture source: provided by the organizer
Du Haitao takes the lead in "Sansheng plus" and leads the Chengdu drama "May Day"
On the stage, with the stage lights turning on, the curtain slowly opened When the show opened, a "Liao Zhai" world full of mystery and fantasy unfolded in front of everyone; under the stage, the two-story venue was almost full. During the performance, the interesting plot and rap music incorporating national trend elements made the audience applaud and laugh continuously.
At the performance site, the reporter of "Daily Economic News" felt the enthusiasm of Chengdu citizens to enjoy the "cultural feast" during the "May Day" period. An audience member said that this performance allowed him to experience the charm of Chinese fantasy and national culture.
"Sansheng Plus" is the first drama of the well-known IP "Happy Liaozhai". The drama is inspired by "Strange Stories from a Liaozhai Studio". The story tells the story of Hu Daren, the chief examiner of the imperial examination, and scholar Xing Yu in the Tang Dynasty, who were entangled in their grudges for three lives after a case of fraud in the imperial examination. The play started performing in theaters two years ago and has toured more than 400 shows across the country so far. The play also has strong box office appeal and is among the top five box office dramas in the Chinese performance market in 2023.
Du Haitao's cross-border "sitting" has undoubtedly attracted more attention to "Sansheng Plus". Before the show opened in Chengdu, Damai had more than 17,000 "want-to-see" people, surpassing the original musical "The Phantom of the Opera" and ranking first on the "Chengdu Drama Want-to-Watch List". On April 30, "Sansheng Plus", which was the first to be performed, also led the Chengdu drama "May Day".
Du Haitao was interviewed by reporters on the eve of the performance. Photo source: provided by the organizer
"We performed on the first day in Chengdu yesterday (April 30), and we were completely integrated with the audience. This is a particularly happy thing for the actors. Because a play is not only performed by actors, but also requires the audience to complete it together." Du Haitao told reporters that saying every line well is the greatest charm of stage plays.
Many people still only think of Du Haitao as a "well-known host". He started hosting "Happy Camp" in 2006 and established the Happy Family with He Jiong, Xie Na, Li Weijia and Wu Xin. In variety shows, Du Haitao left a deep impression on the audience with his humorous hosting style, witty adaptability and friendly image.
After "Happy Camp" stopped broadcasting in 2021, Du Haitao seems to be working more in the direction of "actor". A reporter from "Daily Economic News" found that Du Haitao has participated in more than 200 movies and TV series. When
talked about why he crossed over to act in a drama, Du Haitao said: "Actually, I have been thinking about this and preparing for it for a long time. I have been looking for a suitable opportunity and waiting for a role that suits me.About two years ago, I encountered this script ("Three Lives Plus") and began to continuously shape this character (The Scholar Prospered in the Tang Dynasty). "
" Maybe everyone's impression of me as a host is too deep-rooted. Du Haitao said with a smile that he hopes he can have more rich "identity". Last year, the TV series "Little Days" in which Du Haitao participated was broadcast. He said that when he walked on the street, everyone called him "Haitao" , now someone will call him the character "Yellow Morning Glory" in the TV series. He feels very different, because this is a feeling he has never tried before. Du Haitao said that he will work hard on every little point. Well, complete every small challenge, and the same goes for dramas.
What is the market potential of small theaters?
Chengdu’s 2024 “May Day” cultural feast can be seen only from the small theaters. "Three Lives Plus", as well as the Chinese version of the stage play "Les Misérables" starring Liu Ye, the environmental drama "Miss Julie", the drama "Su Dongpo", the absurd comedy "The First Bird", the dance drama "Sex·Land", The immersive drama "Crazy Barbershop" and the children's musical "The Three Little Pigs" have provided performances for audiences of different ages.
In recent years, Zhang Guoli, He Jiong, Zhang Jie, Hao Lei, Xiao Zhan, Wu Xin, Li Yuchun, and Wang Kai have performed. More and more celebrities are joining "small theaters". Why are these well-known directors, actors, hosts, and singers interested in live performances that require travel and energy?
html On March 20, the China Performance Industry Association released According to the "Briefing on the Development of the National Performance Market in 2023" (hereinafter referred to as the "Briefing"), the overall economic scale of the national performance market in 2023 will reach 73.994 billion yuan, an increase of 29.30% from 2019, reaching a record high.Among them, small and medium-sized enterprises will enter the market. Theaters and new performing arts spaces are booming as a whole. There will be 186,900 performances in 2023, an increase of 471.07% compared with 2019; box office revenue will be 4.803 billion yuan, an increase of 463.13% compared with 2019. The "Briefing" believes that from the overall market perspective, These small and micro performances have remarkable effects in incubating original works, cultivating creative teams, enriching performance formats, and cultivating audience groups.
Picture source: Screenshot of "Return and Reshaping - 2023 Theater Performance Market Consumption Observation"
"From the region. In terms of distribution, Zhejiang, Sichuan, Jiangsu, Guangdong and Shanghai have the most performances, ranking among the top five in the country. "Return and Reshape - 2023 Theater Performance Market Consumption Observation" analysis said: From the perspective of audience structure, theater performances are dominated by female audiences, accounting for 67% of the audience; in terms of audience age distribution, 72 % of theater performance audiences are between the ages of 18 and 34.
At present, although the size of small theater and other types of performances is not large, the number of performances and box office have increased by more than 460% compared with 2019, which shows the future. The market space is huge, and there are a large number of people willing to pay.
Holidays are a critical moment for the prosperity of the performance market. This year's May Day Sichuan Province has launched more than 1,200 cultural and art performances, cultural museum exhibitions and other activities, which not only can Providing citizens with interesting holiday life can also effectively stimulate cultural consumption
Daily Economic News
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