chiikawa It received nearly .3 million passenger traffic. Among them, on April 5th, the passenger flow exceeded . ... It has been 14 years since
settled in Jing'an. The Shanghai Jing'an Joy City , located in the Suhewan business district, has received a lot of love. It has become a must-visit destination for young customers in Shanghai.
mall sales in 2023 will increase by nearly 90% compared with the same period in previous years, and passenger flow will increase by nearly 110% compared with the same period in previous years. All data have reached record highs. In the past April of this year, Jing'an Joy City has set a record for the highest single-day sales at the mall IP pop-up exhibition , the fastest to break through one million and ten million records , and the highest passenger flow record since the mall opened, etc. "Achievements".
How does Shanghai Jing'an Joy City
stand out among many shopping malls? What surprises does
bring to Shanghai consumers?
Super IP continues to flash, creating a shopping mall "traffic formula"
Jing'an Joy City has been synonymous with Shanghai's "trend vane" since its birth. In the fierce competition in the business district, the mall has always adhered to the brand gene of "youth, fashion, trend, and taste" and adopted an operation strategy oriented by young customers. In 2023, it proposed the mall slogan "Lighting up all kinds of love" to create Popular tags include the gathering place for Internet celebrities and catering, a new benchmark for Shanghai’s nighttime economy, the launch site of super IP and the voice of new retail trends.
In 2023, Shanghai Jing’an Joy City held its 13th anniversary celebration event
Looking back at 2023, the mall’s launches include Line Puppy’s first pop-up store in Shanghai , Zanmang Loopy’s first pop-up store in the country , etc. , the first stop in the country for over 20 internationally renowned IP flash mobs. Among them, the sales amount of flash pop-up exceeded 10 million level , and the total network exposure of single event exceeded 100 million people .
This year, Jing’an Joy City
themed flash mobs have taken turns to “launch new ones”, and
’s traffic-draining methods have been upgraded. The "new scenes" created by
IPs further empower new consumption. While improving the experience of citizens, they have also become an important engine to drive consumption. In October 2023, Jing'an Joy City and Miniso began planning to introduce chiikawa IP for the first time in China; on March 29, 2024, chiikawa x miniso theme flash mob , the first nationwide site, was officially launched.
In the first 10 hours of the launch, the sales amount reached .68 million, setting a single-day sales record for Jing'an Joy City IP Exhibition; on the day when online reservations were opened, as of 18:00, the number of visits reached million, setting a record in Jing'an, Shanghai. The number of visits to the Joy City mini program reaches its historical peak. On March 30, related topics were ranked No. 1 on Weibo’s Shanghai hot search list and . As of April 17, the chiikawa x miniso themed pop-up store in Jing'an Joy City had achieved 0 million in sales in 20 days.
During the Qingming Festival holiday, the mall received nearly 1.3 million passengers in three days. On April 5, the number of passengers exceeded 1.1 million, setting a new record for the highest number of customers since the mall opened. In terms of sales, the total sales during the three days of the holiday were approximately 130 million yuan, a year-on-year increase of more than 170% in 2023. That week, Jing’an Joy City once again topped on Dianping’s Shanghai shopping mall hot list .
The "craze" of first stores stimulates new vitality in shopping mall consumption
For a large shopping mall, the first store and exclusive store are an absolute attraction to the market, and they are also important weights for the mall to participate in competition. In mid-2023, the fashion zone on 2F, South Tower, Jing'an Joy City will make a stunning debut with a new look - 6 new fashion brands will debut .
In these first stores in the country and 0+ first stores in cities/regions , there are not only fashion og - trendy collection store drug+, but also fresh trendy clothing brands bettersay, kirsh, and all in plan! Apparition, Noisy Teddy, Old Order's first official store in Shanghai, equipped with trendy lifestyle kkv, Weidian Park, d&h barbershop, mytimelab, tonxin socks, tea perfumer, etc., creating a new trendy space in Shanghai.
The first store, which has its own fan following effect, has also brought great popularity to the mall. In 2023, the performance of the joy in fashion zone increased by 00% month-on-month, and was widely praised by consumers and the industry; in the first quarter of 2024, the proportion of young customers in South Tower 2f increased significantly, driving the overall sales of this floor to increase by more than 97% year-on-year. .
It is worth mentioning that in 2024, Jing'an Joy City will also introduce a number of market leading brands including Dashu Restaurant, Fei Chef, and Manbao. Among them, Xiaomi Home (Jing'an Joy City Store), as Xiaomi Auto's first store in Shanghai, took the lead in launching Xiaomi Su7 exhibition and test drive activities offline, and the scene was extremely popular; spao (Jing'an Joy City Store) was newly opened, and the store There was even a long queue at the venue.
Night Dining Rooftop, "Romantic Love Landmark" to "Shanghai Night Economy New Landmark"
At the beginning of the night lights, the "Night Dining Rooftop" on the top floor of Joy City in Jing'an, Shanghai was filled with citizens. Everyone was eating skewers, cooking hot pot, and enjoying each other. The "fireworks" of the time.
With the continuous enrichment of catering categories, the catering industry, including theme restaurants, specialty restaurants, fast food restaurants, etc., has gradually evolved into the core business format of commercial complexes. At this time, consumers, especially young consumer groups, are no longer limited to cost-effectiveness and filling their stomachs for the catering industry. Instead, they value diverse cuisine choices and unique dining experiences.
After in-depth research on the current rising demand for night socializing, dining, and entertainment among young customers, at the end of 2022, Jing'an Joy City focused on launching the "Night Dining Rooftop" feature on the 9th floor of the North Tower, taking advantage of the Ferris wheel + super large roof terrace + popular popularity Internet celebrity catering , creates a night economy brand that is open until early morning, thereby deeply exploring the fireworks on the streets.
At the same time, the mall has introduced restaurants such as Zhu Guangyu Hot Pot, Mr. Bei Bei, Futian Tim Beef Brisket Pot, Liu Dongliang Food Stalls, Wusu Dada Grill and other restaurants that are on the popular list of Dianping, and cooperates with Haidilao, cinemas, KTV and other night restaurants in the South Building. Recreational facilities form a synergy. In addition, the mall has specially set up night passage and nighttime (21:00 pm to 3:00 am) free parking policy , so that the shopping mall can fully meet the needs of young customers for eating, drinking and having fun at night.
Night Dining Rooftop has been very popular among customers since its launch, and the response has been very enthusiastic. In 2023, the total turnover of the 10 restaurants on the nightlife rooftop reached .13 billion, with performance increasing by 1160% year-on-year, becoming a new landmark of Shanghai's nighttime economy.
During this May Day period,
what surprises will
Shanghai Jing’an Joy City bring to the citizens
?
come and watch together~!
One Piece Straw Hat Shop Shanghai Limited Time Store
Event Time: From now until 5.26
Event Location: South Tower 3f Atrium
Maruko Renti Rescue Plan Limited Time Shop
Event Time: From now until 5.26
Event Location: South Tower 3f sub-atrium
Pink Rabbit pop-up is the first stop in the country
Event time: From now until 5.19
Event location: South Tower 1f Atrium
t1 pop up store
Event time: 4.30—5.16
Event location: North Tower 1f Atrium
Chiikawa
