On the first day of the "May Day" holiday, the first domestic online and offline comedy festival - "Easy Comedy Festival" made a happy debut at Shanghai's literary and artistic landmark Shangsheng·Xinsuo. The popular talk shows, sketches, and comics among young people are combined with novel mime, clown, and magic talk shows, combined with outdoor artist interactive installations, new trendy brand exhibitions, and a creative market that integrates food, drink, and entertainment to form a unique comedy. The neighborhood brings a diverse, rich, direct and three-dimensional comprehensive comedy holiday experience to Shanghai citizens and tourists.
is novel and exquisite, integrating innovation to create an immersive comedy district.
Familiar comedians, a succession of famous quotes, eye-catching red and blue colors, a huge inflatable slide... A few days ago, it was just popular on Tencent Video The "Easy Comedy Festival" broadcast on the show impressed many young audiences who love comedy, and easily won the top 1 spot on Tencent's comedy variety show list and the top 1 spot on Weibo's live broadcast popularity list. What many viewers didn't expect was that in less than half a month, the comedy festival came to offline audiences.
's phenomenal comedy variety show has set the offline performance market on fire. On May 1st, Shangsheng New Center was packed with young people who came to look for happiness. The charm of offline comedy performances is the immersive happiness and the fresh perspective of facing the actors. This is also the desired effect of the "Easy Comedy Festival": to bring comedy content out of the screen, let more comedians gather at the scene, and let Happiness is easy and accessible, making comedy a lifestyle choice.
In the part of the performance that the audience is most concerned about, the Comedy Festival focuses on novelty and novelty, bringing a unique viewing experience to the audience. On the main stage of the Navy Club, during the four-day event, there will be more than 15 wonderful performances including talk shows, sketches, cartoons, mime, clowns, magic talk shows and sharing sessions. Nearly 50 comedians will take turns to perform. Bringing a continuous comedy experience to the audience.
The climax of the May Day day was the national premiere of "Looking for Dr. Wang" by talk show actor Tong Monan . This is Tong Monan's second solo performance after "Beixiaguan", and it is also known as the highest quality show in China. One of the talk show performances, the tickets were sold out early that day, the audience's expectations were high, and the performance was unprecedentedly popular. According to reports, there will be special performances by He Guangzhi and Third Brother, as well as comedians from Xiamen, Chengdu and other places taking turns to perform, bringing 90 minutes of intense laughter to the audience.
Another major feature of this comedy festival is the linkage on and off the stage. During the Comedy Festival, free and open interactive experience spaces will be distributed throughout the pedestrian area of Shangsheng·Xinsuo, including but not limited to the "Comedian Chair Exhibition" designed by comedians themselves, and the "Cat Angry Easy Backgammon" by artist Tango Creative installations and 40+ brands have settled in to create a relaxing market. These activities attracted many Shanghai citizens and tourists to join in. The comedy games under the bright sunshine broke the boundaries between strangers and allowed participating friends to truly experience the release of happy emotions.
Comedy content empowers business and explores new models for Shanghai's cultural tourism
Shanghai's "May 5th Shopping Festival" is underway, focusing on the launch economy, brand economy, nighttime economy, live broadcast economy, as well as new consumption, service consumption, automobile consumption, and green consumption. The first domestic online and offline "Relaxing Comedy Festival" has added a bright color to Shanghai's new consumption.
In recent years, comedy has undergone eye-catching changes in content, form and carrier. Facing a new generation of audiences and consumers, the "Easy Comedy Festival" may be able to give you a clue as to what potential comedy can have.
Whether it is online, offline theaters or comedy festivals, what impresses the audience is the comedy itself, and high-quality content is the key to attracting the audience. The core performance content of this "Light Easy Comedy Festival" is novel and original. It brings together comedy stars from all over the country and adopts more unique forms such as three-person comics, mime and clown shows, etc., to bring more high-quality, Bringing new horizons of comedy works to the audience is the fundamental reason why the comedy festival is so well received.
In the current consumption context, the "Light Relaxation Comedy Festival" also gives new ideas for cultural empowerment of commercial public spaces. Nowadays, more and more commercial spaces hope to introduce innovative business formats and brands and build consumption chains. The "Easy Comedy Festival" connects the upstream and downstream of the industry through "comedy +" and content creativity, extracts common trendy comedy elements for surrounding businesses, and quickly transforms Shanghai's cultural landmarks into comedy districts, allowing tourists to walk on the streets at any time Enjoy a relaxed comedy atmosphere.
According to reports, the box office market of the "Light Comedy Festival" is booming, and tickets for many popular performances are almost sold out. Comedy still shows strong box office appeal in Shanghai. The prosperity of the comedy industry is a vivid footnote to the cultural characteristics of Shanghai Style, which is reflected in its great tolerance for comedy creative content and artistic expression. At present, Shanghai is home to the best comedians in the country, and the audience applauds every wonderful performance.
At present, young people are the main body of offline comedies, and the comedy culture industry that represents Shanghai’s youthful power is developing in a more mature and diversified direction. The "Relaxing Comedy Festival" not only enriches Shanghai's offline tourism market, but also reflects the creative daily life of Shanghai's urban youth. It is not difficult to imagine that in the future, the continued prosperity of the comedy industry and the good cultural atmosphere will achieve each other and jointly accelerate the improvement of Shanghai's urban soft power.
Author:
Editor: Chen Yunfeng Editor: Wang Wei
