This event aims to promote the rich resources and unique features of Gaoping Cultural Tourism. At the same time, by showing the unique charm of "Gaoping Peony", it will further enhance the visibility and reputation of Gaoping Cultural Tourism and the Peony brand, and provide a good foundation for the cultural tourism industry and the Peony brand. inject new vitality into its future development. The
event was broadcast live on more than 20 platforms including Sannong Toutiao, China Sannong Publishing, Gaopingrong Media Center, Douyin, Kuaishou, Video Account, Toutiao, Baidu, Video China, Sina News, etc., through narration by cultural celebrities and interpretation by experts , product promotion, artistic performances, etc. to comprehensively display the historical origin, cultural connotation and product advantages of Gaoping Peony.
The event was very lively, attracting countless folks from Sanjia Town to visit. The live broadcast anchors dressed in Hanfu became a beautiful scenery at the scene. The scene was filled with a festive atmosphere. Various wonderful performances were staged in turn, leaving the audience dizzy with applause and cheers.
Wei Xin, a member of the National Committee of the Chinese People's Political Consultative Conference and the speaker of CCTV's "One Hundred Forums"
Wei Xin, a member of the National Committee of the Chinese People's Political Consultative Conference and the speaker of CCTV's "One Hundred Forums", told the audience the historical allusions of peony in a simple and easy-to-understand way, emphasizing the importance of peony. Profound cultural heritage, medicinal and economic value. He mentioned that the revitalization efforts of the purple-spotted peony and the integration of modern technology demonstrated the tenacious vitality of the peony. At the same time, he also appreciated the heroic integrity and perseverance contained in peonies, and wished the Gaoping peony industry continued to prosper and add luster to this land.
Zhao Jing, Director of the Gaoping City Culture and Tourism Bureau
Zhao Jing, Director of the Gaoping City Culture and Tourism Bureau, used the blooming of Gaoping peonies as an introduction to show the beauty of Gaoping. She said that Gaoping is a place with a long history and profound cultural heritage. Four cultural business cards were born here: "The hometown of Emperor Shennong Yan, the place where the Battle of Changping took place, the hometown of Shangdang Bangzi, and the Museum of Ancient Chinese Architecture". She said that Gaoping is a comprehensive tourist destination that integrates food, accommodation, tourism, nourishment and hiding. When you eat in Gaoping, you can taste the genes of history, health and farming civilization; when you live in Gaoping, you can let your body and soul breathe with the earth; when you swim in Gaoping, you can let your eyes, thoughts and history rise together; when you raise yourself in Gaoping, you can Let the body, feelings and soul recover together; hide in Gaoping and let the relics, feelings and career move forward together.
Finally, Director Zhao Jing issued a sincere invitation to the guests and the audience, welcoming everyone to Gaoping to adopt cultural relics, taste delicious food, enjoy accommodation, visit attractions, and maintain health and recovery. She said that Gao Ping has opened his arms and welcomed everyone with the best attitude.
Zhan Zhilai, director of the Quality Evaluation Research Office of Chinese Materia Medica and doctoral supervisor at the Chinese Medicine Resource Center of the Chinese Academy of Chinese Medical Sciences
Zhan Zhilai, director of the Quality Evaluation Laboratory of Chinese Materia Medica and doctoral supervisor of the Chinese Medicine Resource Center of the Chinese Academy of Chinese Medical Sciences, analyzed the medical and medicinal value of peony from the perspective of traditional Chinese medicine. Quoting "Shen Nong's Materia Medica", "Compendium of Materia Medica" and other ancient documents, he explained in detail the important position of peony in traditional Chinese medicine and its various benefits to human health, and shared many peony health recipes. He suggested that everyone You can try to use peony for dietary or medicinal purposes in daily life to achieve the purpose of health care.
Li Ruolin, general manager of Gaoping Hefeng Ecological Agriculture Development Co., Ltd.
Li Ruolin, general manager of Gaoping Hefeng Ecological Agriculture Development Co., Ltd., focused on the purple peony planting base and two new products of Gaoping Hefeng Ecological Agriculture Development Co., Ltd. - Guxun Tang Fei Peony Whole Flower Tea and Guxuan Hefeng Purple Spot Peony Seed Oil. She emphasized the deep historical origins and unique natural environmental advantages of Purple Peony, and at the same time demonstrated the characteristics of whole-flower tea that inherits ancient tea-making techniques and has both excellent taste and health benefits.In addition, she also specially recommended Guxun Hefeng Purple Peony Seed Oil. This oil is made using advanced technology and is rich in nutrients. Its output is rare but its quality is excellent. She introduced a variety of eating methods and announced the prices and purchase channels of new products, providing consumers with a healthy and delicious dual enjoyment and high-quality choices.
In the brand salon session, Zhang Kunyun, deputy secretary of the party committee and mayor of Sanjia Town, Gaoping City, Li Jianwen, chairman of Gaoping Hefeng Ecological Agriculture Development Co., Ltd., and Jiang Tong, senior partner of Hejun Group and expert in strategic marketing and industry consulting, were invited to discuss " They communicated with each other on the theme of "Building a Rural Revitalization Brand and Helping Gaoping Peony Out of the Circle".
Zhang Kunyun, Deputy Secretary of the Party Committee and Mayor of Sanjia Town, Gaoping City
Zhang Kunyun, Deputy Secretary of the Party Committee and Mayor of Sanjia Town, Gaoping City, said that Sanjia Town is located in the northeast of Gaoping City, with convenient transportation and profound cultural heritage. In recent years, the town has actively developed specialty industries, such as selenium-rich sweet potato planting, purple-spotted peony industrial park, etc., and vigorously promoted cultural, tourism and health care projects, such as the "Taihang No. 1" three-village joint construction and the Fahua Cultural Industrial Park, aiming to Create a comprehensive development model. Through the deep integration of agriculture and cultural tourism, Sanjia Town not only enriches the local economic and industrial structure, but also provides more employment opportunities for residents. It also brings unique and rich tourism experiences to tourists, effectively promoting the local economic and social development. Comprehensive development.
Jiang Tong, senior partner of Hejun Group and expert in strategic marketing and industry consulting.
Jiang Tong, senior partner of Hejun Group and expert in strategic marketing and industry consulting, said that building a high-end peony brand requires focusing on quality and cultural connotation. He believes that the people-friendly approach does not conflict with the high-end image, and products at different prices can be launched to satisfy consumers at all levels. High-end products show unique quality, while consumer-friendly products focus on cost performance and jointly expand the market, so that peony tea not only maintains a high-end image, but also attracts a wide range of consumers.
Li Jianwen, Chairman of Gaoping Hefeng Ecological Agriculture Development Co., Ltd.
Li Jianwen, Chairman of Gaoping Hefeng Ecological Agriculture Development Co., Ltd. clearly pointed out that the positioning of peony tea is noble and elegant. He expressed doubts about how to further improve the quality of scented tea and create China's "No. 1 scented tea". At the same time, we also strive to find a balance between high-end routes and people-friendly strategies, and attract a wider range of consumers through diversified product lines.
Famous singer, "Brother Dayi" Zhu Zhiwen
Famous singer, "Brother Dayi" Zhu Zhiwen
Brother Dayi Zhu Zhiwen sang two songs, "Who doesn't say good about my hometown" and "My Motherland and Me", pushing the atmosphere to a climax . Zhu Zhiwen's unique voice and soulful singing style resonated with the audience. The audience swayed, clapped and sang along with the melody, and the entire venue was filled with a joyful and harmonious atmosphere.
Young singer Chen Zhenbang
Young singer Chen Zhenbang reinterpreted the classic old song "The Song of Peony" and interpreted the song in a new way, igniting the enthusiasm of the young audience at the scene.
Gaoping Peony, every peony carries the warmth and wisdom of Gaoping. We believe that in the days to come, Gaoping Peony will continue to shine and become a bright business card for cultural tourism, attracting more people to come to appreciate and explore. Let us look forward to the vigorous development of the Gaoping peony industry and bring more prosperity and beauty to this land!
