was still chatting with friends two days ago, saying that there is no shortage of dramas to watch recently, but the shortcoming is that there are many variety shows to watch.
No, Yangma released a new literary and artistic film list today, which is a big new release.
took a look around and found that the film list was very informative. It included both the familiar IP " National Treasure " and many new gameplays that were interesting at first sight.
Sure enough, as soon as Yang Ma took action, she would know if there was any.
Yangma opened the show, and all the tracks were contracted.
How rich is this film list? In a sense, it can be said to be the "Manchu-Han banquet" in the variety show industry.
As we all know, our mother's preferences have always been very "big". The subject matter must be broad, the theme must be ambitious, and the quantity must be sufficient. This is reflected in the film list, which is a "whale" of the subject matter.
's photo list contains an excessive amount of "conventions".
In terms of singing, dancing and music arts alone, there are "Boiling Notes - Chinese Singers and Songwriters Conference", "Flowers Blooming in Four Seasons - Chinese National Dance Ceremony", and "Golden Sound and Yuzheng - Chinese Instrumental Music Conference".
In addition to traditional folk arts, there are also arts and crafts conferences, street dance conferences, acrobatics conferences, broadcasting and hosting competitions... CCTV plans to hold all kinds of conferences you can think of and unexpected.
Other platforms rarely choose topics like this, because the audience’s preferences are actually relatively fixed. The platform actually knows which topics will have better results and which topics will be easier to produce.
But this kind of "broadness and comprehensiveness" is precisely the subject matter advantage brought by the advantages of Yangma's platform.
When watching the press conference, I clearly felt that Yangma’s attention was different, it was broader.
For example, it pays attention to a lot of content that is closer to ordinary life.
has "Olympic Movement" which follows the Olympic cycle, allowing Olympic champions to take everyone to experience the charm of sports; and "The World of Clothes" which focuses on traditional clothing, at a time when Hanfu has become popular, it provides a more in-depth look at traditional clothing. interpretation.
Sports and clothing are closely related to people's lives and have some special meanings. Only when they are brought together, the silhouette of Chinese culture looms.
They are not necessarily the preferred theme choices of the platform, but from Yangma’s perspective, because they are rooted in life, they are more meaningful to explore.
Similarly, in addition to ordinary life, the film list also focuses on vast areas.
Like the promotion of dance programs, the teachers who come to promote are representatives of various ethnic groups and places. They bring introductions and dances with regional elements. The temperament of the program can be predicted from the differences in costumes.
The advantage of this broad subject matter is that it brings more fairness.
Popular hip-hop and unpopular acrobatics are equal here, and there will be no preference due to traffic. Because of this, some fields that were originally sitting on the bench can come into the public view and express their own voice in the spotlight. brilliance.
is like the traditional craftsmen in the previous "I Repair Cultural Relics in the Forbidden City". Because of this program, they have entered the public eye and even led to the employment choices of many young people.
There is also the "Specialty Opera" we wrote before. Young people who integrate electronic music into traditional opera are not deviant, but a kind of inheritance and development of traditional culture.
allows the minority to be seen and empowers love. This is the overall pattern that distinguishes CCTV from other platforms.
The ceiling of cultural variety shows is not just culture.
In the past, many people had a "stereotype" about CCTV. They felt that the variety shows that CCTV was good at could only be cultural and knowledge-based variety shows.
Yangma is indeed a good player in this field. From the early "Happy Dictionary" to the later "Chinese Poetry Conference" and then to the "National Treasure" that came out that year, she has grasped the cultural connotation. , indeed a "top-notch" level.
Especially "National Treasure", when the first season came out, no one expected that cultural relics could be told in this way.
In that year, many cultural relics became popular in the hearts of the Chinese people. The story of the Thousand Miles of Rivers and Mountains and the Woman Hao Owl Zun became well-known again. Many artists also left their most beautiful looks in ancient costumes under the lens of Yang Ma.
's ability to "hit the top" is partly due to the fact that in this era of rejuvenation of national style, the splendid traditional culture does have a natural appeal.
In addition, CCTV has real resource advantages as a "national team". Many cultural celebrities and professional scholars have provided strong knowledge and technical support, which has given the program design and arrangement a solid foundation. CCTV's high-end media talents It is still very good to fight this kind of "rich war".
Just because CCTV can produce cultural variety shows does not mean it can only produce cultural variety shows.
" Hello Life " is a slow variety show of CCTV. The participating guests are basically CCTV hosts, such as the familiar Sa Beining and Xiao Ni. They engage in team building in the program and show their The other side of lighthearted fun and humor.
"Versailles Group Chat" is a famous scene that makes me laugh no matter how many times I watch it.
This time's film list also reflects the depth of attention to the program.
"Singers and Songwriters Conference" and "Ethnic Dance Ceremony" both clearly reflect the idea of pinch. For art categories that are popular with the public, CCTV's practice is "come to see me with your strongest", and then the audience watches the gods fight. ...
In those relatively narrow vertical categories, CCTV will be more inclined to deliver traffic and integrate media empowerment.
Let's take "The World in Clothes" as an example. What's interesting about it is that the object it focuses on is very "orthodox" and is traditional Chinese clothing. However, Hanfu is now also a new trend among young people, and it has received extraordinary attention. Spend.
has both breadth and depth. It can do well in cultural genres and can also expand its territory in other fields. This is the reason why CCTV must be a high-quality product.
How many "national treasures" are there waiting to be discovered
Of course, I have never doubted the quality of Yangma, but if I had to choose the three most anticipated films from this list, my choices might be a little different.
The first one to take the lead is "National Treasure". The theme bonus and top-notch production make this series one of CCTV's top IPs. Every time it reunites with the audience, people turn into Shiro and ask it, "I don't know how many surprises you have." ”
The richness of history is not only the cultural wealth of the country, but also the inexhaustible true treasure of the literary and artistic undertakings.
The second one is "National Style Super Show", which is a popular national style theme at the moment, much like the advanced version of the previous "Good Show".
There have been too many music videos in recent years, either at singer exchange conferences or cover PKs. In fact, I really want to see some content from different angles.
is a program that brings together more than a hundred Chinese-style musicians to compose opera songs with the theme of opera, combining traditional culture with modern pop and giving off new vitality. Finally, the best works will be selected and included in a "gold record".
combines traditional art with new singers and new expressions to achieve spiritual resonance with the current audience.
This is the essence of literature and art, and it is also the "height" that literary and artistic programs should pursue.
The last one is "New China in Literature and Art". At first glance, it looks like a "big project" that only CCTV can do. The theme itself is exciting enough.
If we regard the 75 works of art in the history of New China as 75 frozen historical moments, then looking back at these 75 moments is to review the history of the Chinese people.
The return of this grand narrative feels both strange and familiar. The familiar main melody formula, the long-lost true feelings, coupled with new techniques and production techniques, make this period of history in literary and artistic works fascinating.
Dare to spread out such a grand story background to discuss the relationship between contemporary China's history and literature and art. "New China in Literature and Art" is obviously a program of strategic significance in the entire film list.
uses the "documentary format" as an auxiliary. People's memories and emotions about works of art will naturally form a resonance, making grand stories flesh and blood. This kind of program is particularly anticipated.
In fact, in the entire film list, can glimpse a huge and orderly operation system: aggregating resources, pursuing heights, driving innovation, and picking up feelings. These parts mesh with each other like gears and complement each other.
In addition to cultural relics, this country has many other treasures.
The beautiful scenery scattered among rivers and lakes, the ancient customs hidden in festivals, the dancing figures of young people and their pure love, as well as some precious moments on the road that our entire country has gone through ups and downs...
吉光flakes and feathers Treasures are like jade, and the mission of literature and art is to present the beauty of these treasures to people. There are more treasures waiting for people to discover, just as there are more morning glows that have not yet lit up our sky.
e sister’s conclusion
In the cyber era, telling Chinese stories while maintaining popularity and style is not an easy task.
To get this balance right requires thousands of experiments and a keen awareness of public emotions. Before "National Treasure" and "If National Treasure Could Talk", no one thought that cold cultural relic stories could touch so many people's hearts; " Before "Chinese Poetry Conference" became a hit across three generations of old, middle and young people, no one would have thought that a program about reciting poems could arouse people's cultural resonance.
is like " Host Competition ". It is CCTV's own supplementary host selection program. However, because of its high quality and high standards, it has become a "must watch" for contemporary young people to learn to speak.
You see, the subject matter itself does not have any limitations. When the content is good enough, the quality will make the program stand out, and this is precisely what Yangma is best at. The systematic and systematic content aggregation of is itself a platform advantage of Yangma. Its broad cultural vision allows it to focus on relatively narrow categories.
's film list this time is another example. CCTV has never been obsessed with creating hits. The idea of starting from culture and content may be the reason why CCTV can always be at the forefront.
Today’s topic is:
Which new variety show from Yangma are you looking forward to?
Come and chat in the comment area~
