Zhang Guofei, head of the China Central Radio and Television Station’s Literary Program Center, said that around time nodes and important events such as the 75th anniversary of the founding of the People’s Republic of China and the Paris Olympics, the China Central Radio and Television Station will launch ten key seasonal broadcast projects to bring a new audio-visual experience to the audience. , to further enhance the influence and authority of the main station. The series of programs uses the time-honored Chinese culture as the source of innovation, uses literary and artistic works full of the flavor of the times to eulogize the new era, and show the face and spirit of China in its new journey.
△ Zhang Guofei, head of the China Central Radio and Television Station's Literary Program Center
The press conference was themed "A New Chapter". The program has rich themes, diverse types, and full creativity, fully displaying the beauty of Chinese civilization, culture, and art. To celebrate the 75th anniversary of the founding of the People's Republic of China, the large-scale literary and art series "New China in Literature and Art" selects 75 of the most representative outstanding works of art since the founding of the People's Republic of China, leading the audience to relive the light and shadow of the New China in the long river of literature and art. At the scene, 11 people from the cultural and art circles gave enthusiastic recommendations, saying that they would take root in the fertile soil of life, use artistic language to tell Chinese stories, and create literary and artistic peaks one after another with historical depth, realistic breadth, and the height of the times.
The large-scale clothing culture program "The World of Clothes" meticulously deconstructs the aesthetic code of traditional Chinese culture from aspects such as traditional Chinese patterns and the craftsmanship of clothing production. The main station's classic IP " National Treasure " has been newly upgraded. Together with the country's top cultural and museum resources, it interprets the past and present lives of national treasures through studio variety shows, documentaries, stage plays and other forms, continues to light up the cultural landscape of the Chinese nation, and inspires the surging people in the country. The memory of family and country in blood.
"Flowers Blooming in Four Seasons—Chinese Folk Dance Ceremony" focuses on displaying the colorful folk dance styles on the land of China, leading the audience to embark on a journey of exploring Chinese folk dance by "meeting people, dancing and life". "Golden Sound and Jade Vibration - Chinese Instrumental Music Conference" integrates Chinese instrumental music culture with contemporary aesthetics. Through dramatic scene restoration, it shows the allusions behind traditional Chinese repertoire and the unique charm of Chinese instrumental music. The original opera and singing performance program "National Style Super Opera" brings together nearly a hundred Chinese style musicians, and invites a Chinese style listening group composed of opera celebrities, cultural scholars and young college students to witness the birth of many new opera songs.
New people, new works, new atmosphere. The large-scale seasonal program "Boiling Notes - Chinese Singer-Songwriters Conference" gathers the creative power of the new generation of Chinese music circles and will launch 200 new singer-songwriters and 2,000 original music works, providing a broader showcase for singer-songwriters. , to support the development of China’s original music with practical actions. "Olympic Movement" invites 12 Olympic champions and sports enthusiasts to experience the sports culture of different regions in stadiums in 13 provincial capital cities and show the vibrant youth of China. "China Central Radio and Television Station 2024 Host Competition - News Anchor Season" continues to focus resources to create high-quality IP, providing a national stage for all passionate news anchors to display their talents and realize their dreams. "Chinese Music Top List" interprets the original characteristics of songs, shares the creative stories of musicians, and helps the innovative development of Chinese music.
Lu Jin, deputy director of the State Administration of Cultural Heritage, Tian Qinxin, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference and director of the National Theater, and Pan Lusheng, vice chairman of the China Federation of Literary and Art Circles and chairman of the Chinese Folk Writers and Artists Association, attended the release ceremony.Liu Lanfang, honorary member of the China Federation of Literary and Art Circles and honorary chairman of the Chinese Quyi Artists Association, Feng Ying, director and artistic director of the National Ballet of China, Zhao Cong, director of the China National Traditional Orchestra Zhao Cong, vice chairman of the China Television Artists Association Liu Jiang, Chinese Literary Critics Association Yin Hong, Vice Chairman and Vice Chairman of the China Film Association, Shu Yong, Member of the National Committee of the Chinese People's Political Consultative Conference and Director of the Chinese Artists Association, Wu Zhengdan, Vice Chairman of the Chinese Acrobats Association, General Manager and Artistic Director of the Guangzhou Acrobatic Troupe, etc., promoted relevant programs. Zhang Mou, Director of the Cultural Propaganda Department of the National Ethnic Affairs Commission, Jin Ruiguo, Director of the Policy and Regulation Department of the State Administration of Cultural Heritage, Zhang Chenxiao, Secretary of the Party Committee of the China Philharmonic Orchestra, as well as heads of relevant departments of China Central Radio and Television, program creative teams and advertising client representatives attended press conference.
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Editor: Sun Xinqi Editor: Kong Tao
Source: CCTV News Client
