Recently, Cui Yongyuan posted a video on social platforms, saying that he purchased Duoyan Slim Soso Blueberry Live Enzyme Jelly recommended by Jinxing and Luo Yonghao in the live broadcast room, and said that it was a "scam product" because he was sent a large number of messages by the brand after purchasing it. He was harassed by text messages and phone calls, saying that he would eat under guidance. Cui Yongyuan said that this is obviously a health product or food, but there are no taboos disclosed in the advertisement.
html On April 30, Luo Yonghao’s mcn company issued a statement saying that some of the ingredients in the product can slow down the conversion of carbohydrates into sugar. Therefore, some network anchors often mention that the product has weight loss effects when selling it. However, in the Make a Friend live broadcast room, Luo Yonghao and his partners only explained the ingredients of the product, and did not mention that the product has weight loss effects.It is reported that on March 31, 2024, Luo Yonghao once brought the product "Duoyan Slim Soso Blueberry Live Enzyme Jelly" in the Make a Friend Taobao live broadcast room.
Regarding the brand’s after-sales calls and text messages to Cui Yongyuan, Make a Friend said that it has communicated with the brand on this matter, reminding them to pay attention to the working methods of after-sales personnel and restrain the improper behavior of after-sales personnel.
Regarding Cui Yongyuan’s accusation that it is a “scam product”, Nandu reporters contacted the Duoyanshuo brand. As of press time, Duoyanshuo has not yet responded.
It is understood that this is not the first time that Duo Yanshou has been “cracked down on counterfeiting”. In August 2022, Wang Hai, a professional anti-counterfeiter, released a video questioning the illegal addition of new synthetic laxative ingredients to Duoyan Soso sticks, and was suspected of producing and selling toxic and harmful food. Afterwards, Duoyanshou sent samples of relevant products for inspection, and its publicly displayed test results showed that no illegally added substances were detected in Duoyanshou’s products.
Make a Friend also mentioned the testing in the statement, "Before broadcasting, we conducted a strict review of the merchant's authorization qualifications, procurement links, product ingredient testing reports and other information, and no problems were found. Currently, some online comments claim that the product contains For laxative ingredients such as sennoside a, sennoside b and diprophetamine, the test reports provided by the merchants from two testing agencies, SGS-CSTC Standards Technical Services Co., Ltd. (sgs) and Shanghai Microspectroscopy Testing and Certification Co., Ltd., show that they are There is no such problem.”
Previously, the brand owner Duo Yan Shou was punished by the Shanghai Municipal Supervision Bureau. According to the "Top Ten Cases of 2019" announcement released by the Shanghai Municipal Administration for Market Regulation, "Fengliao Fashion Technology (Shanghai) Co., Ltd.", the operator of the "Duoyan Slim Enzyme" brand, was fined 140,000 yuan for illegally operating enzyme foods and had its suspension revoked. Food business license.
In May last year, companies affiliated with Duoyanshou were also ordered to pay compensation and publicly apologize to Zhang Xin. Tianyancha data shows that in May last year, the court published a statement of apology to Zhang Yan (Zhang Xinyu) from Guangzhou Yanjing Technology Co., Ltd. and Guangzhou Junyue Technology Co., Ltd.
The above two companies said that due to lack of legal awareness, they used Zhang Xinyu's portrait and name on the Douyin platform to promote their "Duoyan Shou" products, which infringed on Zhang's portrait rights and name rights, and apologized to them for this. The company has deleted all infringing content and guaranteed that it will no longer infringe Zhang Xinyu's portrait rights and name rights in the future. In addition to a public apology, the court ordered the two companies to compensate Zhang Xinyu 320,000 yuan each. It is worth mentioning that the above two companies have been canceled in 2023.
Duoyan Shou’s official website shows that the brand was founded in 2015 by “Asia’s Slimming Queen” Zheng Duoyan and specializes in slimming snacks. In 2021, bfb Group, to which the brand belongs, completed a round of financing, led by Huaying Capital and Baojie Fund, with a financing scale of over 100 million.
"Asian Slimming Queen" Zheng Duoyan (middle).
From the perspective of online marketing, Duo Yanshou co-branded the popular variety show "Beyond the Wind" in October last year to launch a co-branded sucking jelly. Many celebrities such as Zhang Tianai, Xie Na, Wang Han, and Jin Xing have supported the brand. The sales of the Duoyan Shou brand will exceed 150 million yuan in 2023, and the sales of blueberry enzyme absorbing jelly on the Tmall platform will exceed 1 million orders.
In March 2024, Duo Yanshou also opened its store offline, and the first offline store landed in Xi'an. Duo Yanshou also mentioned on its official website that it will launch the "Thousands of Cities and Tens of Stores" project this year, and in the future, it will consolidate its global layout and operations through online + offline mutual empowerment.
Written by: Nandu reporter Wang Chenchen
