Beijing News (Reporter Xiong Lixin) On April 28, the launch ceremony of the Yao Foundation’s 2024 public welfare plan was held in Beijing. On the sixteenth anniversary of its establishment, the Yao Foundation has clarified the annual goal of "expanding and improving quality through sports people" and a series of innovative measures, aiming to drive all sectors of society to jointly support rural youth sports public welfare undertakings and allow more people to become sports A lifelong participant and beneficiary of the movement.
guests jointly launched the Yao Foundation’s 2024 charity plan. Source: Yao Fund
At the press conference, Ye Dawei, Secretary-General of Yao Fund, reviewed the work of Yao Fund in 2023 and introduced the charity plan for 2024. The Yao Fund projects will further grow in 2023. That year, the projects covered a total of 24 provinces and more than 140 districts and counties, funded more than 2,100 rural schools, benefited 1,615,271 students from the project, and cooperated with 42 universities. Based on the breadth of project coverage and the effectiveness of the project model, "Yao Foundation Hope Primary School Basketball Season" will win the 12th China Charity Award in 2023 as the only sports project.
At the same time, Yao Foundation has also taken the lead in linking many sports charity organizations and projects, promoting the joint construction of the sports charity industry from "I" to "us", promoting joint advocacy of sports values and cross-border participation of multiple forces. In addition, the Yao Foundation has joined hands with Tencent Little Red Flower to support the sports dreams of rural children in Guizhou. At the same time, the Yao Foundation has also explored project "customization" with the "NBA Care Action Hope Basketball Plan"; the beautiful rural football season project has achieved breakthroughs in its first year. The 100 project schools have been widely recognized by rural schools; the Yao Foundation hopes that the primary school basketball season national competition will return strongly, and the Yao Foundation charity game will be held in Macao for the first time.
At the event, Yao Foundation also officially announced the 2024 theme: "Expand excellence and improve quality with sports people." Yao Foundation will actively respond to the goal of "implementing quality education improvement actions and promoting students' all-round development" proposed by the country's "Opinions on Implementing the Action Plan for Expanding and Improving Basic Education in the New Era" and in accordance with "coordinating social resources to promote the integration of education and sports, and develop "Adequately open all physical education classes and carry out school sports competitions on a regular basis" and other requirements, further strengthen the provision of public welfare sports services for rural teenagers and after-school physical education classes in schools.
The Beijing News reporter also learned that Yao Fund will improve its quality through refined project operations. First of all, the core supporting education brand has achieved the "2000+200" goal, that is, the number of schools in the basketball season project is 2,000, and the number of schools in the football season project is 200. Create high-quality events, put forward new requirements for the specifications and content of provincial events, build the provincial league into a "league + training + indoor class" full-scenario model, and invite well-known cultural and sports stars to join provincial events to increase the influence and professionalism of the event Spend. Extending from schools to after-school and extra-curricular scenes, and expanding in-depth cooperation with many Internet platform channels.
This year's "Yao Foundation Charity Tournament" will also achieve "tiller-like development". In addition to the main event held in Hong Kong, more joint charity events will be created through brand authorization and cooperation, divided into "online competitions" + Offline Competition” model will bloom in more places, allowing more warm-hearted and responsible brands and event IPs to have the opportunity to participate in the camp of supporting Chinese rural youth in a more influential and meaningful way. At the same time, Yao Foundation will also pay more attention to the exploration of smart sports and the joint advocacy of sports value.
At the same time, in order to increase the dissemination and advocacy of sports value, attract more social resources to support youth sports charity, promote the integration of knowledge and action among more parents and young people, and allow more people to become lifelong sports participants, in 2024, the Yao Foundation officially launched the "yao "Friends" program. The program consists of four systems: "Yao Zhiyou", "Yao Mentors", "Yao Xueyou" and "Yao Teammates". It aims to invite celebrities, experts and scholars in the cultural and sports circles who recognize the concept of "sports people" and are dedicated to participating in public welfare to a regular place. Participate in relevant work to strengthen services and activation of beneficiary communities to promote the core goal of sustainable impact and transformation of core resources and beneficiary groups.
edited by Liu Qian and proofread by Jia Ning
