text | Rhino Entertainment, author | Fang Zheng, editor | Pu Fang
The variety show industry is being infused with confidence by the "Spring Recruitment Fair".
At this time, Mr. Rhino believes that the key to the variety show industry’s recovery is ultimately to break out of the circle and become popular. The recent two platform investment fairs (iQiyi Ijoy Spring Enjoyment Fair; Mango Four Platforms "Spring Breeze Thousands of Miles, Win with Love (AI)" Spring Fair) have released a massive list of new variety films, and we have seen a lot of them. Positive signal.
For example, iQiyi invited Stephen Chow to serve as the promoter of "The King of Comedy Stand-up Season", and Mango's "Singer 2024" was revealed to have invited international singer Bruno Mars to raise the ceiling of high-pitched variety selections. New topics have drawn public attention back to the variety show track.
In this vibrant spring recruitment season, Rhinoceros also noticed that other platforms have also reserved many topical variety shows. It is reported on the Internet that Tencent Video is preparing for the "Zhen Huan Group Variety" and " Rejuvenation Tour" organized by Shiro and the ladies. "Passed ", Youku's " Rap Dream Factory " official blog recently posted photos of Jay Chou's recording work in the studio of and . These are high-quality projects that can attract the public at a glance.
This article by Rhinoceros will combine the spring recruitment fairs of various companies and the 2024 new comprehensive film list to play a game of big chess embedded in each platform, and hopes that viewers from all walks of life inside and outside the industry will give more attention and support to the national comprehensive film list.
iQiyi + Stephen Chow boosts market confidence
Good ideas are still the strength of iQiyi variety shows.
When the name of the comedy master "Stephen Chow" is associated with the National Television Network, this is an idea that leaves a lot of room for imagination. The Amway line for the new variety show "The King of Comedy Stand-up Season" is "Stephen Chow will serve as the sponsor of the show to inspire comedy. Actors bravely pursue their dreams." Who else can inspire young Chinese people who engage in comedy more than Xingye?
In addition to the inspirational core of the King of Comedy led by Xingye, "The King of Comedy Stand-up Season" is very similar to Tencent Video's recent "Laugh Bar" comedy variety alliance in terms of resource linkage. Its pilot posters are full of "Shan Liren original comedy" "Contest", "Xi Fan", "Comedy League" and other leading domestic talk show brands, it can be seen that this is also an s+ comedy show that integrates the industry's top talk show resources.
It can be seen with the naked eye that the pre-topic marketing of variety shows is becoming more and more popular nowadays. In addition to Stephen Chow, another experimental new variety show of iQiyi, "Back to Reality in Ten Days", has also recently grabbed the spotlight of public opinion.
The variety show took advantage of the "Celebrity Official Blog" to promote creative ideas. During the recording period, Zhang Dada, , Lin Gengxin, Li Gengxi, Pang Bo, and other recording artists successively posted blogs to inform fans that they would be out of contact for ten days. Topics such as #平博lost 7 pounds in 10 days# and #李庚西录片 entered 23 and came out 24# are hot topics. This wave of ceremonial announcements cleverly conveyed the core selling point of the program of "recording in isolation from the outside world 24 hours a day for 10 days" and successfully aroused the curiosity of netizens from all walks of life.
"Burning Moon", which is highly recommended by the new film list, can be regarded as a sexually modified version of "Farming". Following the theme of farming, iQiyi has developed another hard-core herding slow variety show with 12 women. The introduction copy of "Burning Moon" revealed "10,000 acres of grassland", "1,000 cattle and sheep", "180 days of face-to-face" "Nature's Wild Test" and other core settings, just imagining the scene of 12 herding girls galloping on the grassland makes the audience's imagination flutter!
In addition to the above creative programs, the 2024-2025 iQiyi variety show list of Yuexianghui also has many projects with "market selling points". In terms of the old variety n-generation, the popular and upcoming "Farming Bar 2", "Hahahahahaha 4", "New Rap 2024" and "Cute Detective 2024" are still the leaders of their respective variety tracks; in terms of the new generation , "Domestic Entertainment Stars Play Basketball Trendy Variety Show", "I Play Basketball in Hengdian", "Average Age 55+ Chinese Vocal Age-Reverse Group Program", "Silver Wings Girls" and other projects have potential hot spots.
Mango really found Brother Martian?
volume creativity, Mango is also doing its part.
"Singer 2024", which Rhinoceros has talked about many times before, was undoubtedly placed at the top of the Q2 list of the China Investment Association.Judging from the current news on the Internet, it is possible that international singer Bruno Mars, who has opened Douyin, may participate in the recording. If this great god can be invited to provide a live broadcast, " Singer " will be completely unnecessary this season. Worry about ratings.
q2 Among the popular and upcoming programs, "Brilliant Garden" (formerly known as "Little Bear Garden") is a seed contestant. 0 scripts randomly follow Zhang Songwen's chat with villagers about planting flowers and artists talking about acting skills. This IP has a chance to become the next one. "'s longing for life "; the new Mang-related universe work "Cube New World" and the eye-catching handsome guy "First Enter the Workplace·Captain Season" are also potential works in the Q2 market.
q3 unit to be broadcast, Mango puts "Flowers Blooming·Country Season" at the top of the list. Its predecessor is "Chinese Village Flower" which won the first place in the vote at the previous Mango creative proposal meeting. The program endorsed by Village Flower idea + rural revitalization will Don't worry about topicality; this season's "Time Concert 4" will bring about the famous scene of the century with "Sister Lang" Liu Xin + Duan Linxi + Hong Chen, the top three fast girls on the same stage. "Flowers and Boys 6" will continue the story of Beidou Seven Elements and The popular Hua Shao guests from previous seasons will return, and they will all have the opportunity to occupy a seat in the Q3 topic field. Among the projects scheduled for
q4, "Aimang's 1% Rule" received special favor at the investment fair. Previously, the industry's first AI variety show director "Aimang" created by Mango has made a stunning appearance in " We Three ", Q4, a brain variety show starring Aimang as the protagonist, will further verify Mango’s pioneering exploration results in AI variety shows.
It has to be said that Mango’s new comprehensive film list once again brings Rhinoceros a kind of content vitality with “inexhaustible creativity”. In addition to the above-mentioned projects that have attracted much attention in the market, in terms of the old variety n-generation, q3's "The Beat 4" introduced the new "Double Star Confrontation" mode, "Escape Room 6" and "Jungle Evolution 2" continue to explore the interesting combination of interactive games and long variety shows. , these comprehensive generations seem to bring brand-new content surprises. In terms of creative new variety,
is the first to present the social experiments of 12 domestic entertainment artists with a "short drama", "Escape from Hate Island", and "Dancing Crazy", which brings together different types of domestic entertainment female artists to release their multi-faceted charms. These top-notch The industry is looking forward to the response of creative ideas to the market.
Zhen Huan is in the group, and Jay is doing rap?
There is no spring recruitment meeting for the time being and the platform is not idle either.
In terms of Tencent Video, Rhinoceros has previously highlighted Goose Factory's new comedy variety show "Laughing Bar". In the new film list that gathers various talents and production forces in the pan-comedy industry, " Happy" co-produced with Mi Wei "Wonderful Night ", " Comedy Conference " and other comedy shows that bring together young domestic entertainment makers, have aroused a lot of attention and discussion in the public opinion field.
Another goose factory is preparing "The Legend of Zhen Huan" and "Renewal Travels" are also popular before they are broadcast. Who would have thought that 13 years later, we might have the opportunity to see Chen Jianbin, Cai Shaofen, Jiang Xin, Tang Yixin and other "The Legend of Zhen Huan" The actors' dream team-building linkage, online rumors indicate that the project, which will be recorded in April and launched in June, is expected to become the strongest drama series in 2024.
In terms of Youku variety shows, the most explosive and controversial topic is of course the word "Jay Chou". Youku's currently recording "Rap Dream Factory" has confirmed that "Chinese King" Jay Chou will join the show. Some music bloggers said that this will subvert and reshuffle the competition on the rap variety show track. With Jay Chou, the public idol of all Chinese hip-hop singers, taking the stage, this rap variety show is expected to surpass competing shows in terms of its ability to break through the industry.
From the above, we can see that the 2024 variety show market is about to move towards May. Many old variety shows and new variety shows reserved by various long-form video platforms have shown many highlights and hot spots that are expected to shake the market. Who can really succeed in these projects? Who is the fake bomb? The market and the audience will tell us the answer soon.
As a long-term observer of the national comprehensive market, Mr. Rhino is very happy to see that each platform has prepared so many new comprehensive projects this year that have both hot topics and investment potential. Whether the variety show industry will usher in a real turnaround and "rejuvenation" in 2024, we will surely find out soon.
