text | Linghu Boguang
May Day is coming soon, and there will be no chance for these movies. Today I will write about the so-called "good movies".
I believe that we often see a kind of statement on the Internet. For example, during the Spring Festival, " is hot and hot ", " 20th article " and " speeding life 2" were very popular at the box office and had a controversial reputation. Should it be done immediately? Some people say that good movies should not be imported, and Chinese movies are terrible. Anyway, highlighting a Chinese movie is finished. They have the best taste, but they feel persecuted by the environment and market.
The problem arises at this time, whenever a movie with good quality and high reputation among movie fans is released. Their box office is a fraction of the box office of the movies above, not a fraction of the total combined, but a fraction of the box office of a single movie. Don’t believe it, there were 4 such movies in April.
are the Hong Kong movies " Under the Day ", " Diary of a Young Man ", the mainland movie "Going Away", and " The Falling Trial " which won the Cannes Palme d'Or and the Oscar for Best Foreign Language Film last year. ", these four movies are all good movies in the eyes of movie fans. Their domestic Douban scores are respectively.
"Under the Day" 8.0, "Diary of a Young Man" 8.5, "Going Away in a Boat" 8.3, "Judgment of the Fall" 8.7.
Is it a good movie with such a high rating? Do the audiences who have watched it praise it for its good filming? The reality of the response is not suspended, there are no traffic stars who are powerful, and there is no overwhelming marketing and serious propaganda. There is nothing that netizens have criticized, and everything that netizens have asked for is available, but as for the box office, the total is not over 100 million, not even tens of millions.
Domestic movies are bad, but good ones are not imported? Come on, you only deserve to watch cool movies
What does it mean that domestic movies are bad, and what does it mean that there are many good foreign movies? There is no audience in the world that likes to watch any literary and artistic films. There are no commercial films in Europe, they are all literary and artistic films.
Let alone this year, there were a lot of outstanding literary and artistic films in China last year. Hu Ge’s " is well worth the trip" had a box office of tens of millions, and " Universe Exploration Editorial Department " had such a good reputation. Guo Fan’s hard promotion only had a few Ten million, the only hit movie is " The Mistake by the River " starring Chinese rising star Zhu Yilong, which is full of topic and excellent quality. The box office is around 300 million.
In the end, there are a lot of literary and artistic films that are of excellent quality and that you have never heard of.
For example, "Stories of Yong'an Town", the previous work directed by the director of "The Mistake on the River" released last year, because there is no Zhu Yilong, no original work by Yu Hua, and no story to interpret, the box office was only 10 million. In the past few years, "Street Kids" was also shortlisted for the Un Certain Regard section of Cannes, etc. Anyway, there are too many.
Cao Baoping's "The Passing Angry Sea" is no longer a literary film. The director himself said that it is his most commercial film. The reputation of this movie is not as good as Cao Baoping's previous works, but what is its box office? It exceeded 500 million, which was much better at the box office than the director's previous films "The Sun", "The Chaser" and "Dog 13".
Why no one watches the so-called good foreign movies? The reason is very simple. You don’t even watch Chinese literary films with Chinese stars, Chinese themes, Chinese stories, pain points and tears that Chinese people are more concerned about. Why do you think so? What foreign literary films do you think you will watch?
Actually, the ones on the box office rankings are "Godzilla vs. Kong", Hayao Miyazaki's "What Kind of Life Do You Want to Live", and the Taiwanese movie "The Three Evils". This is a commercial movie, and it is what many viewers call a good movie, especially Zhou Chu.
Literary films, genre films and commercial films? Do you really understand movies?
"Godzilla" is a purely commercial and enjoyable film. The reputation of Hayao Miyazaki's new film is not small. Netizens have been arguing for a long time whether it is a good film. Many people are just noisy and don't understand what a good movie is at all. There is a big difference between what the audience calls a good movie and what fans call a good movie, and what the industry calls a good movie.
Many people, especially netizens, have watched a few so-called well-known movies, and then they think that they have high taste and understanding, and no one understands movies better than you.When I see a similar setting, clip, or whatever, I immediately jump out and say plagiarism. The movies nowadays are really bad, but you are so awesome.
If we insist on analyzing literary and artistic films, it is unclear whether genre films and commercial films. Good films in the eyes of the public and most movie fans are commercial films with authoriality, which have their own style (including images and genres) and some of their own thinking ( Don’t take it for granted), in the end, it’s in the form of film expression (what type, plot, expression, actors), that most people can enjoy it and have something to think about.
If you laugh, cry, get excited, and be able to analyze and interpret, then that is the so-called good movie.
Before literary films, artistic films and commercial films are classified into genres, as long as they go to theaters, they are theater films. You should know whether the audience likes it or not. In addition, a movie's box office and artistry, just like an actor's acting skills and traffic, are not absolutely conflicting and incompatible. The more you distinguish between these two indicators, the less you understand the movie.
In fact, art films and commercial films are not completely opposite concepts. For example, Zhu Yilong's "The Mistake by the River" last year is a genre film with a certain degree of artistic exploration (obviously a police suspense film), but it is still inferior to a pure art film. In many cases, claiming to be avant-garde is a bit too much. Neither the themes explored nor the use of lenses in this movie are new.
Although it is not as exciting as "Zhou Chu", the starring role, original background and shooting method make it open to interpretation, so the box office is good.
movies are actually like that. Some netizens say that all the Chinese market imports are junk Hollywood blockbusters, and then the story makes the Chinese audience do whatever they want. If they don’t hold conspiracy theories for a day, they will die.
There is a process for introducing foreign films into China, and it only needs to comply with the censorship rules of the Chinese film market. There are many forms of introduction, such as sharing or batching films. Why don't you talk about "market economy" at this time? China's introduction of foreign films is actually quite open. It mainly depends on whether the market recognizes it and whether it makes money.
This country’s films have no experience in the Chinese market before. If the ones introduced to the market are not profitable, whether it is a company that shares or batches the films? Whose responsibility is it to lose money? Are people panicking because they have so much money?
Again, Chinese audiences don’t like to watch their own literary films, which leads to low investment and the temptation to attract foreign films.
A typical example is that when the Indian movie "Dangal" was introduced, the box office exceeded 1 billion and made a huge profit. In the following years, the introduction of "Little Loli Monkey God Uncle", "Mysterious Superstar", etc., the result was that the box office of Indian movies From 1 billion, to 500 million, to 100 million, and then getting lower and lower before the epidemic, no one watched it at all. Have Indian movies not been introduced in recent years?
Similarly, when the well-reputed Thai movie "The Genius" was considered profitable, the Spanish suspense film " The Invisible Guest ", which was a global hit, was introduced. I checked the box office in China and it was 55.573 million, and then the same team The second suspense film "Mirage" hit the market directly. Do you think it will lead to the introduction of similar suspense films?
Do you really think that the Chinese film studio is running out of money? How can there be so many conspiracy theories? Most netizens don’t care about movies at all.
Are all the movies introduced bad? Not even good movies are introduced? Do you want to watch it?
Let me extend this a bit further. Movies and TV shows require investment, especially commercial films that ordinary audiences like to watch. Investment is often high. In modern commercial society, an industry is often linked to industrialization. There are many countries with industrialized film industries in the world. However, due to various reasons, they can be produced and sold to the world (Hollywood, Japanese animation), Asia (early Hong Kong movies, Korean Movie).
Chinese movies and Indian movies can be counted as half, because they can still be released in Asia and the world. Whether the box office is high is another matter.
Again, the film industry in other countries and regions is not industrialized, but for various reasons it is difficult for films to go abroad. You don't care about Southeast Asian movies, European movies, South American movies, Middle Eastern movies and African movies either. They do occasionally have good films, but one every year or even every few years is good.
For example, in Spanish suspense films, "The Invisible Guest" was released, and then came "The Mirage". So has Spain not been able to produce any excellent suspense films in recent years?
This also talks about an obvious fact. Many countries are originally scattered. Fortunately, Europe was the center of the film industry in the last century, and French films could still hold on to a corner of the local market. However, after 2000, the whole world fell into the era of Hollywood digital special effects. , France, and Germany are pretty good (they have a strong local film industry), and the United Kingdom has been siphoned into the American film industry.
The film industry in other European countries is very weak. They usually make some literary films or comedies and genre films that suit the local market (this is true for any country with a weak film industry). At this time, there is a problem. You can't go out of the country. How can we compete with other countries around the world?
However, due to specialization and excellence, you will always occasionally see that certain weak movies will break out in a certain genre. A group of movie fans and literary youth will say that other people’s movies are great, and your Chinese movies have lost all. The problem is that the film industry is a business and requires sustained industrial output, which these countries cannot do.
How many great suspense films can Spain produce every year? What Italian movie is the most famous now?
What films from European film powers like France and Germany can compete with?
After all, the public is inherently vulgar, and they also like entertainment. They also like to have fun. It is funny to talk about so-called good movies and so-called art.
I have already talked about the good movies in the eyes of the public. What are the current movies? Marketing and promotion, word-of-mouth fermentation, secondary publicity, and data feedback. Don’t look at the netizens’ scolding, maybe the audience still thinks of "Hot" and "Man Jiang Hong". Not bad, one said: Ah, Jia Ling lost weight last year, and the other laughed.
The operation of domestic commercial films is indeed becoming more and more mature. This is a positive business operation model, and the quality is different. What is relatively lacking in China now is the protection of non-commercial films, that is, the so-called films that highlight the artistry of the director, such as the establishment of special niche cinemas or the establishment of a protection month for non-commercial films. There are various types of elegance and vulgarity. Promote the healthy development of Chinese films.
In fact, China has been doing pretty well in the past few years. After all, several movies have grossed over 10 million in box office.
Some movies have won awards in foreign countries, but the box office is not that high in other countries and in our own country. The box office in China is the highest. It really counts in the millions. Tens of millions is not money, right?
