Jimu News chief reporter Zhang Cong
A screenshot without any evidence has once again "successfully" attracted the attention of the entire network.
On April 28, many platforms responded to reports that "The Legend of Zhen Huan" would be removed from the shelves and became a hot search. After investigation, Jimu News reporters found that the initiator of this hot search was just a screenshot.
html On April 26, a picture read "Super Invincible Dadagua". "The Legend of Zhen Huan" was reported by the descendants of the Niu Hulu family, saying that the drama version was set to spread rumors and slander Concubine Xi for cheating! The drama version may be removed from the shelves soon. The screenshots with the words "Watch and cherish" were spread throughout the Internet through multiple entertainment marketing accounts, quickly triggering panic among fans of "The Legend of Zhen Huan".
On the other side, there were entertainment marketing accounts with screenshots shouting, "My dinner drama! Don't do this to me." "What, who broke the defense?" "It's really heartbreaking if it's really taken off the shelves. I hope it's not true." "What's the point of playing with mobile phones without electronic pickles?" On the other hand, many netizens believed the rumors and denounced the "whistleblower" with sincerity, "It's just a drama, and it's been more than ten years since it was released. Why did you go there so early?" "Should the whistleblower first prove that he is a descendant of Niu Hulu?"...
html On 28th, due to numerous media inquiries, the news that "The Legend of Zhen Huan" was reported to be removed from the shelves once again became a hot search topic. Some media mentioned that the customer service of Youku, one of the platforms where "The Legend of Zhen Huan" is currently broadcasting, responded that "it has not yet received the removal notice, and you can watch it normally." In April 2011, it purchased the online copyright of "The Legend of Zhen Huan" and is currently LeTV, which is still one of the broadcast platforms of "The Legend of Zhen Huan", responded directly to the media and stated that "The Legend of Zhen Huan" was reported as a rumor and would not be removed from the shelves.It was a rumor, which made the fans of "The Legend of Zhen Huan" breathe a sigh of relief. At this time, many people also reacted - is this a "game" that has been set up long ago just to generate heat? Indeed, after searching on multiple social platforms on the evening of the 28th, a reporter from Jimu News found that the source of the information ""The Legend of Zhen Huan" was reported by the descendants of the Niu Hulu family" was only that screenshot, and the screenshot did not provide any evidence of the report. , just one expression of "super big melon" created a buzz for three consecutive days, and multiple marketing accounts that forwarded this news also received hundreds or even tens of thousands of likes. When
was interviewed by a reporter from Jimu News, a platform PR who is familiar with marketing rules mentioned that both the origin of this hot news and the operation of marketing account linkage and hype are "familiar". "In fact, when people in the industry see similar news, they almost Everyone can tell the authenticity at a glance, but this kind of popularity game has always been tried and true. Professionals may also be involved in it for the sake of popularity. We are also discussing this matter today, and we are also lamenting that this kind of screenshot-based rumor making is becoming more and more popular. It’s becoming more and more common.”
(Picture from Weibo, the source of the news that “The Legend of Zhen Huan” will be removed from the shelves)
(Source: Jimu News)
