Original title: Happy Twist Henan's "first store" has settled in Zhengzhou, and is expected to open in August
[Dahecai Cube Reporter Zhu Juan Correspondent Shen Bowen Wang Shiyao] The Central Plains cultural and tourism performing arts industry has added a new force. On April 27, Happy Mahua Henan's first new performing arts space theater entered the New Development Science and Technology Building and the signing ceremony between Happy Mahua and Henan New Development Culture and Tourism Group was held in Zhengdong New District, Zhengzhou City.
Zhao Hengkang, deputy secretary-general of the Zhengzhou Municipal People's Government, Niu Ruihua, deputy secretary of the Party Working Committee and director of the Zhengdong New District Management Committee, Chen Pingshan, director of the Zhengdong New District People's Congress Working Committee, and others attended the signing ceremony.
Zhao Hengkang said that Zhengzhou, as the central city of the country, has a permanent population of more than 10 million, huge consumption potential, continuous improvement in economic and social development, and a solid foundation for the development of the cultural tourism industry. This strategic cooperation between Happy Mahua and Henan New Development Cultural Tourism Group is a useful exploration and positive result for Zhengzhou City to further enrich the supply of cultural and performing arts content. It also marks a new chapter in the development of Zhengzhou's cultural, tourism and performing arts industry.
Chen Pingshan said that in order to promote the quality and upgrading of the cultural tourism industry, Zhengdong New District has focused on regional characteristics, adhered to high-quality development to guide the overall situation, accelerated the efficient use of cultural tourism resources; focused on cultivating new tourism products, new scenes, and new business formats, and promoted "Cultural Tourism +" integrated development continues to increase investment attraction efforts. This "two-way trip" between Happy Mahua and Henan New Development Culture and Tourism Group will empower the high-quality development of culture, tourism, culture, creativity and economy in Zhengdong New District, making Zhengzhou even more "drama".
Liu Yan, co-president of Happy Mahua, introduced in detail the project status of Happy Mahua’s first new performing arts space theater in Henan and the strategic plan of Happy Mahua brand to enter Zhengzhou and deepen its development in Henan. She said that the two parties will take this signing as a starting point and take Happy Mahua Henan's first new performing arts space theater as the first project. They will join forces and exchange resources to create new performing arts spaces and comedy towns, initiate and hold drama festivals, We will conduct in-depth cooperation in the fields of short drama shooting industrial park construction and regional originality.
"Zhengdong Construction Investment, as a wholly-owned state-owned platform company under the Zhengdong New District Management Committee, is responsible for the construction tasks of many major government investment projects such as Dahe Village National Archaeological Site Park, Zhongyuan Super Headquarters Base, Liezi Town, etc. It is a member of the Zhengdong New District "An important participant and contributor to urban construction and economic development," Yan Wenbin, Secretary of the Party Committee and Chairman of Zhengdong Construction Investment Corporation, said that the New Development Cultural Tourism Group under Zhengdong Construction Investment focuses on the four major areas of "cultural tourism, sports, commerce, and property management." We will continue to extend the cultural, business, tourism and sports industry chain and innovate in the development of diversified business formats, aiming to build a first-class cultural and tourism flagship hotel in the country. This cooperation with Happy Mahua is also to actively respond to the municipal government’s call to “promote the quality and efficiency of the cultural industry” and continuously enrich the supply of cultural tourism products in Zhengzhou.
It is reported that Happy Mahua Henan’s first new performing arts space theater is located in the New Development Science and Technology Building on the south side of Zhengzhou East Railway Station. It includes a 300-seat resident theater, as well as theatrical interactive spaces with literary and artistic temperament such as drama corridors and drama living rooms. , aiming to create a comprehensive drama demonstration project with multiple business formats for the Zhengzhou cultural tourism market. Currently, the theater has entered the design and decoration stage and is expected to open in August this year.