On April 28, the 2024 Qianmen National Style Festival with the theme of "National Style, Beijing Rhythm, Chao Xing Qianmen" was launched. The activities will run through the Qianmen Commercial District and Qianmen East District and will last until June 30. From May 1st to 5th, Qianmen Street will hold Chinese-style dance performances, talent shows, and Hanfu makeup parades.
2024 Qianmen National Style Festival organically integrates colorful activities, commercial consumption and architectural space. holds the national trend in five units: Hanfu performance, exhibition and sale of time-honored intangible cultural heritage brands, national style market, reading and book exchange, and a series of immersive cultural performances. A series of cultural activities.
html From May 1st to May 5th, Qianmen Street will hold national style dance performances, talent shows, and Hanfu makeup parade activities. An Internet celebrity check-in device will be set up to provide tourists with photos and souvenirs, and visitors will be invited to interact with national style NPC games. Game sessions such as street photography "passers-by's explosive transformation" bring visitors a fresh and fun Chinese style experience.
During the National Style Festival, the Pigment Hall, Peking Story Theater, and Tianyuan Garden located in the East and West Districts of Qianmen will stage immersive dramas, folk art dramas, traditional operas, special crosstalk and other performances, forming a shining and integrated culture and art in Qianmen. Ecosphere.
The "National Style Intangible Cultural Heritage Market" with the theme of Song Dynasty and National Style is another highlight of this National Style Festival. There will be intangible heritage experiences such as large lacquer fans, slate rubbings, sachet making, and jasmine bracelets. Activities, interspersed with NPC interactions and check-in activities enhance the new vitality of traditional culture.
During the National Style Festival, "Bookstore World" cultural theme district will also hold a series of "Bookstore Night" series of activities of the National Style Festival, including the Beijing International Book Festival branch venue, 21 days of happy reading of "University" by thousands of people, and "Old Books, New Knowledge" second-hand book market. Among them, the Beijing International Book Festival branch event will be held in mid-to-late May, featuring physical bookstore brands, product selections and various activities, attracting people of all ages to return to bookstores and engage in book exchange activities. The 21-Day Happy Reading "University" event for thousands of people will be held from May 1st to May 21st, and female readers from the community will be invited to participate for 21 days. The "Old Books, New Knowledge" second-hand book market event will be held at the South Square of Qianmen Street on May 25 and 26, June 1 and 2, and June 8 and 9.
