On April 26, the "Huya Live Star Ceremony Extraordinary Forum" hosted by Huya Company was held in Macau, China. Nearly a thousand anchors, associations, partners, and guests gathered together. At the meeting, Huya Company announced the launch of the "Huya Plan", which will train more than a thousand industry-leading anchors in the next three years, cooperate with more than 5,000 high-quality game projects, and assist game customers with new game releases through a content marketing model, leveraging It will support over 10 billion in traffic across all platforms and share 10 billion in game commercialization anchors in the next three years.
△ Chen Peng, senior executive vice president of Huya Company
Chen Peng, senior executive vice president of Huya Company, said that the platform has completed a comprehensive upgrade from resources, business to ecological cross-border around the "Huya Plan", and will provide "success for Huya anchors". 1 to n” completely opens up the room for growth.
Comprehensive upgrade of business resources, allowing "Huya people" to win at the starting line
Throughout 2023, Huya Live has performed well in terms of the proportion of paying users and the penetration rate of video content. While the platform is thriving, it is planning to empower anchors with more resources.
According to Chen Peng, the "Huyi Project" will invest more than 10 billion in full-platform traffic, bring together 1,000 industry leading anchors, and access more than 5,000 high-quality game projects. Using this as a commercial basis, the "HuYi Project" will be divided into more than 10 billion yuan in total in the next three years, safeguarding the growth of Huya's potential anchors.
"In order to allow more anchors to stand out, Huya has carried out large-scale business upgrades around prop sales, game distribution, and game advertising businesses. It hopes to broaden the monetization strategies of anchors and allow them to work with game paying users in both directions to achieve mutual value." ." Chen Peng said.
It is understood that Huya has covered a number of popular games in terms of prop sales, providing a wealth of new hot props and anchor customized props. In terms of game distribution business and game advertising, the platform also covers a more comprehensive range of games and more game customers. On this basis, Huya has also launched a new e-sports trainer system, which can increase the number of orders and income of anchors in a step-by-step manner, and complete the gorgeous transformation from amateur to top anchor.
The new ecology creates a new future, and everyone is a "star of tomorrow"
In Chen Peng's view, Huya anchors should actively integrate into the entire network ecology. To this end, Huya has begun to fully embrace platform ecology such as Douyin and Kuaishou. Through in-depth bundling with "Honor of Kings" and "Peace Elite", Huya anchors are helped to access more public domain traffic pools and expand their income base through rich game commercial gameplay.
"Huya has to do more than just connect the hosts, but also pave the way for them so that every step can be solid." Chen Peng said when introducing the "HuYi Project" that before the "HuYi Project" was released , Huya Live has led multiple cross-platform content planning, focusing on national-level games such as "League of Legends", creating an outstanding network with a total of 160 million viewers, 1.8 billion topic views, and 57 hot searches across the network. The achievements have greatly enhanced the influence and popularity of the platform anchors who participated in the event.
Huya anchor @danking has benefited a lot from the platform's star-making mode: he successfully broke through the circle with the character of "the best sniper in the entire network", and achieved acu with the support of subsequent stalking and program customization. With an increase of over 800% and a DAU of over one million, he is firmly positioned as the top player in "CS2" and "Fearless Contract" in the entire network. Danking’s story is just the tip of the iceberg. Data shows that since 2023, Huya anchors have achieved significant growth in income with the help of exclusive subsidies, entertainment sharing, and game monetization.
Chen Peng believes that the more uncertain the external environment is, the more important it is to use the power of the platform to empower anchors to grow. The Huyi Project hopes to create an industry sample project that will enable anchors, users, and game manufacturers to achieve a win-win situation by strengthening industry chain cooperation and increasing enabling resources, bringing more "certainty" to the industry, and using the power of business to improve practitioners The "sense of gain".
According to reports, Huya will also conduct comprehensive upgrades in the three core areas of e-sports events, product capabilities, and interactive gameplay in 2024. It will continue to strengthen cooperation with game manufacturers, Tencent ecosystem and live broadcast platforms, and continue to produce more high-quality content. , gathering the power of multiple platforms to create a new live broadcast ecosystem, and further promote the development and upgrading of the game live broadcast industry. The "HuYi Project" is an ongoing open strategic initiative that will not only provide Huya platform users with a more interactive and interesting live broadcast experience, but will also bring new explorations to the development of the gaming industry.
Xiaoxiang Morning News reporter Hu Xiong
