"Dear member, your stored value balance may not be available for use in the near future. It is recommended that you go to the nearby mjstyle direct stores to use it in time before April 30, 2024..."
Recently, many consumers I received such a text message. For a time, the news about the bankruptcy and runaway of fast fashion brand mjstyle sparked heated discussions.
A reporter inquired and found that Shanghai Jianshang Clothing Co., Ltd. (hereinafter referred to as "Jianshang Clothing"), an affiliated company of mjstyle, has indeed been filed for bankruptcy liquidation. The applicant is Nanjing Hanbo International Trade Co., Ltd., and the court that accepted the application is the third-party court in Shanghai. Intermediate People's Court.
The refund of stored value balance is slow
Recently, many consumers have received text messages from mjstyle, a domestic fast fashion brand. The
text message shows that the balance of the stored-value card of the member user may no longer be used in the near future. If there is still a balance in the card, it is recommended to go to the local brand direct store to use it before April 30 to avoid unnecessary losses.
Some consumers said that after seeing the text message sent by the brand, they immediately opened the mjstyle official mini program mall to make purchases, "picking and choosing things that cost more than 500 yuan", and most of the goods were shipped the next day after payment. goods. The reporter contacted the mini program customer service and learned that the mjstyle mini program can still use the stored value balance normally and can deliver goods normally. The "Stored Value Card Balance Usage Time" column of the
mjstyle mini program online customer service shows: "The stored value balance of member users will not be automatically cleared or expired, and they can continue to be used later." The reporter asked the customer service what time "after" refers to specifically. , customer service said that "no corresponding notification has been received so far."
Some consumers also believe that they do not like the existing clothing styles in physical stores and mini programs, and that the brand's requirement to complete consumption within a time limit is unreasonable. They hope that the brand can store the The balance in the value card will be refunded. However, when the consumer consulted the local store, the salesperson said that refunds could only be completed through the mini program channel.
A consumer said that his stored value balance in mjstyle is 4342.60 yuan, of which the refundable part is 2895 yuan. The 1447.6 yuan that was previously given as a recharge cannot be refunded. After the incident, she kept trying to contact the manual customer service of the mini program. At about 17:00 on April 23, customer service agreed to register a refund for him, but also stated that "the current processing time for refunds of stored-value cards may be longer, and the specific time limit cannot be confirmed for the time being." Since then, the consumer has repeatedly requested to fill in the refund form. The bank card number of the remaining balance, but the customer service only said that "it is currently seen that you have registered, and a specialist will handle it later", and there was no further feedback after that.
The founder of the brand is Zhang Yuqiās ex-husband
The company has applied to be listed on the New Third Board
According to the official website of mjstyle, the brand was founded in 2012 and now has nearly 500 stores in Shanghai, Beijing, Guangzhou, Hong Kong and other places. On June 28, 2018, mjstyle overseas store opened in Aeon Makuhari Shintoshin, Chiba Prefecture, Tokyo, Japan.
Its affiliated company Jianshang Clothing was established in November 2011, with the legal representative Ying Junyang and a registered capital of 20 million yuan.
It is worth mentioning that the founder of mjstyle brand is Zhang Yuqiās ex-husband Yuan Bayuan. In May 2022, Yuan Bayuan resigned as the legal representative and manager of Jianshang Clothing.
Public information shows that Jianshang Clothing, the company's legal representative Ying Junyang, and the company's former legal representative Yuan Bayuan have all been restricted from high consumption. In addition, there are multiple pieces of executed information about Jianshang Clothing.
According to a report from China-Singapore Jingwei, Jianshang Clothing applied to be listed on the New Third Board in 2016, but it took many years but has not been successful.
Enterprises may face bankruptcy and reorganization
In fact, before the incident, mjstyle had a considerable influence in the field of domestic fast fashion. In the Tmall flagship store, the brand has 3.91 million fans. When
mjstyle was founded, the store expansion speed was very fast. In 2017, the store opening growth rate reached 52%. In 2018, it opened its first store in Tokyo, Japan. In 2021, it once again ranked among the fast fashion brands with a growth rate of 59 new stores in 2021. Ranked second, behind Uniqlo.
But since 2022, the business conditions of the brand and the parent company seem to have gone downhill. In May 2022, the legal representative of Jishang Clothing was changed to Ying Junyang.In June of the same year, the company and its former legal representative Yuan Bayuan were restricted from high consumption due to failure to fulfill payment obligations on time.
In addition, since November 5, 2022, Jianshang Clothing has a total of 8 bankruptcy cases and bankruptcy review cases. The latest disclosure date is April 11 this year. The applicant is Nanjing Hanbo International Trade Co., Ltd., and the handling court is Shanghai No. 3 Intermediate People's Court.
Currently, in addition to the issue of recharging stored-value cards, consumers are also very concerned about whether stores will close. The sales staff of mjstyle Beijing Hualian Huilongguan store told reporters on the phone that they are also waiting for arrangements as to whether the store will face withdrawal after April 30. According to the reporter's understanding, some offline sales staff in other cities said that they were informed not long ago that the store was about to close, and they would no longer be able to continue working in the store.
source | China Business News, China-Singapore Jingwei, China Business News, Shenzhen Business News
