On the afternoon of April 23, the Shanghai Performance Industry Association held a conference at the Shanghai Dramatic Arts Center and officially announced a new list of 100 new performing arts spaces in Shanghai. Since
started and was founded in 2019, Shanghai’s new performing arts space has been booming in the past five years. Many changes have taken place, and more forms have appeared iteratively. Many new landmarks for Shanghai’s performing arts have emerged, such as Asia Tower and Big World. Since March this year, under the guidance of the Shanghai Municipal Bureau of Culture and Tourism, the Municipal Performing Arts Association has comprehensively carried out annual registration evaluation and review work on hundreds of licensed new performing arts spaces. About 80% of the original 100 new performing arts spaces passed the assessment, and more than a dozen were withdrawn from the list because they failed the assessment.
This year, 17 "new faces" have been added to the 100 licensed new performing arts spaces, including Shimao Plaza Star Space, ins Comedy Comedy Center, Xiaolehui Performing Arts New Space, Happy Twist i Space, Famous Shanghai, etc. This brand new list of new performing arts spaces involves more different performing arts features and spaces, covering 14 districts in Shanghai.
It is reported that starting from this year, Shanghai will implement an annual re-licensing system for 100 new performing arts spaces, as well as a normalized system of centralized training, to further pay attention to content safety, performance safety and fire safety, and strengthen new performing arts spaces to fulfill their social responsibilities and improve quality management. This also means that while Shanghai’s new performing arts space continues to develop, it will also establish an “exit mechanism” for standardized management.
Five years of development, providing replicable and popularizable experience to the whole country
Since 2019, Shanghai’s performances have gone out of traditional theaters and entered shopping malls, office buildings and outdoors. “New performing arts space” has become the direction of development encouraged by the government. After five years of continuous exploration and innovation, the multi-format development model of new performing arts spaces has played an increasingly obvious role in the performance market.
According to relevant data from the Shanghai Culture and Tourism Bureau, last year and this year, the number of performances in the Shanghai New Performing Arts Space has far exceeded the number of performances in traditional theaters. Its performance formats also include musicals, dramas, talk shows, children's plays, operas, Concerts and other categories.
"Many people fly to Shanghai on weekends just to watch a performance in New Space, and then catch the red-eye flight on Sunday night to return to their own city for work." Jin Lei, deputy director of the Shanghai Municipal Bureau of Culture and Tourism, said "Falling in love with a city for a performance is no longer an exaggeration in Shanghai. Some people even moved to Shanghai to live and work from other places because of their love for Shanghai's performances."
Wei Zhi, general convener of the Shanghai Performance Industry Association, said Introduction, with the continuous development of new performing arts spaces, many new operating models and features have emerged in recent years.
Immersive performances that are more interactive and participatory have increasingly become a feature of Shanghai performances. The immersive comedy "Crazy Barber Shop", which Shanghai Happy Twist chose to perform in a commercial complex for a long time, has been performed for more than 600 times and has been copied to various cities across the country.
also has a multi-space aggregation mode, which is also gradually taking shape. Within the scope of People's Square, the new integrated performing arts space composed of Asia Tower, Big World, First Department Store, and Shimao Plaza already has dozens of new spaces. It is also gradually becoming the "landmark circle" for performance viewing in the center of Shanghai. ".
In addition, popular cultural and tourism attractions such as Zhujiajiao Kezhiyuan Garden Water Theater, Songjiang Guangfulin, Shanghai Film Park, Baoshan Yuyin Pavilion Ancient Theater, etc. also have different new performing arts spaces. Duoyun Academy's flagship store and theater store are also experimenting with performing arts spaces, and there are cross-industry brand expansion and multi-format cross-border innovations.
An incentive and launch mechanism has been formed, and Shanghai fully supports the healthy development of new performing arts spaces.
While taking the lead in establishing 100 new performing arts spaces nationwide, Shanghai also attaches great importance to establishing standards and regulations, providing incentives and boosts, and promoting the healthy development of new performing arts spaces. . During the five years of development of Shanghai's new performing arts space, a virtuous cycle of linkage management mechanisms has been formed.
In order to test and summarize the five-year development of new performing arts spaces, this year, the Shanghai Performing Arts Association conducted a comprehensive registration and evaluation review of all 100 new performing arts spaces. It invited expert judges from both urban and rural levels to form a review team, starting from the fire department. Conduct comprehensive evaluations on safety, performance content, performance times and service management.
In addition, this year’s training class for the licensing of new performing arts spaces invited government departments to give lectures on the overall goals and requirements for building new performing arts spaces; the head of the market management department explained the needs of new performing arts spaces based on details and examples Adhere to the regulations and “bottom line” of supervision. The Performance Industry Association introduced the "entry" and "exit" procedures and rules for applying for new performing arts spaces, as well as annual evaluation and process management. At the same time, relevant persons in charge of Happy Twist, Asia Tower and others also introduced their experiences to many peers.
Fang Shizhong, director of the Shanghai Municipal Bureau of Culture and Tourism, said that Shanghai fully supports innovation in creating new performing arts spaces, empowering new consumption in the city, building a performing arts world brand, and providing replicable and popularizable experience across the country. He hopes that the construction of new performing arts spaces will strive to achieve effective improvement in quality and reasonable growth in quantity. The 100 new performing arts spaces built will truly become a "good place at home" for citizens and a "new choice for urban tourism" for Chinese and foreign tourists.
