author | Sugar-fried hawthorn
editor | Akagi bottle
"Lang Jie 5" has been online for 3 days, and popular players and the biggest dark horses have gradually appeared.
Last night, the topic #陈丽君狠第一# was trending on Weibo, and she became the first contestant to unlock the direct shot of the first stage. In a dramatic interpretation of "Destiny", the sword dance in red seamlessly connected Hua Mulan and Sun Wukong, and her eyes moved as she said, "My destiny is up to me, not God." Chen Lijun was also ridiculed by netizens as "the ancestors carefully selected." After Taiwanese sweet girls and the second dimension, Sister Lang’s stage finally became popular with traditional culture? At least this is a benign signal.
followed Chen Lijun, and the players who recommended more than one million on the first stage were Liu Xin and Chen Haoyu. The latter is also regarded as the biggest dark horse of this year's "Lang Jie" . The entertainment unicorn noticed that the number of likes for her first stage "Wild Son" on Guan Dou even exceeded that of Chen Lijun; on the Baidu Index, her search peak within seven days was 46,000+, surpassing Chen Lijun, He Jie, and Qi Wei Waiting for popular players.
What also excites many viewers is that in next week’s Yi Gong competition, Chen Lijun and Chen Haoyu will join hands on the stage of "Hair Like Snow". In the "Chengfeng Favorite Stage" event released on the Mango TV station, the stage's likes exceeded 20 million, and the second place was 4.8 million, leading by a margin, basically locking in the privilege of dominating the screen for public performances.
Optimism may be premature. Looking at the premiere of this year's "Lang Jie", we will also find that: in the era of public opinion that still seems to be very powerful, #向太Why also come to participate in Lang Jie##卐印婷 Sister's first stage position was reversed##zhouyangqingrap Topics such as Luo Zhixiang# have become hot searches one after another, bringing together many topics such as public opinion gossip, emotional value, stage accidents, etc. However, according to incomplete statistics, there is only one topic with more than 100 million reads, #陈丽君精品第一#.
More intuitively, Chen Lijun's popularity has not yet formed an "effect". The main Amway videos on Douyin and other platforms still come from the "New Dragon Inn" period last year.
is based on the market. On the one hand, is the inevitable decline in influence of the "Lang Jie" IP. On the other hand, after the sentiment card expires, it can quickly complete the "replacement" with traditional culture and dark horses. , just from this From a one-dimensional perspective, "Sister Lang" is a variety show IP that is still worthy of our study.
It is difficult for "Super Girl" to activate her emotions, but traditional culture allows "Lang Jie 5" to survive from a desperate situation?
One hand has feelings and the other hand traditional culture, the brand name of "Lang Jie 5" is very clear. Let’s look at the first hand of cards first. Having personally experienced Cyndi’s effect and Xiaomei’s two-dimensional explosion, “Sister Lang” will certainly not give up the emotional card.
With the variety show value of "0713" Kuai Nan being exploited to the extreme, Mango TV, which holds the same blockbuster IP "Super Girl", is full of ambitions. "Lang Jie 5" opens with a grand "Supergirl Reminiscing Party" : Not only does it bring together Supergirl contestants including He Jie, Shang Wenjie, and Liu Xin, but the identity of Sa Dingding's "Supergirl Mentor" is also revealed. Shang Wenjie even had a high emotional intelligence and came up with the linkage story of "I signed up after watching He Jie's competition".
Judging from the effects of the program, the audience seems to have no intention of promoting the three super girls' "journey to fame." 's five-to-six-hour program is on the hot search list, but it's a late-stage funny clip of #山文婕婕斤拷Hejie#. However, on a public stage, when three super girls are elected as captains at the same time, and Shang Wenjie and He Jie's solo PK becomes the topic, it remains to be seen whether new sparks can be created.
More importantly, has been playing the emotional card for two or three years, and most of the sisters in this generation obviously "do not have this ambition" : Although the scenes of "Nanxiang is back" were switched wildly in the later period, what Guo Biting wanted to express was the current "little "Happy" life; He Jie also gave up the highly popular songs on the Internet and chose her own "attitude"; in addition, Qi Wei chose original songs, and Sa Dingding and Liu Xin chose a mix of classic songs .
In other stages full of "feelings" such as Xie Jinyan's "Sister", Miao Miao's "Velvet Flower", Han Xue's "Falling Snow", etc., Xie Jinyan has her own experience, Miao Miao has a full sense of atmosphere and makes her stand on the opposite stage. Comedy is paramount. Although it attracted a lot of attention during the broadcast, it did not become popular.
In the hand of feelings, "Sister Lang 5" obviously lost. However, when it comes to the "traditional culture" card, there is an unexpected effect.
The traditional cultural content of "Lang Jie 5" has been significantly improved. On the one hand, many players of chose the national style stage . Not only Chen Lijun's "Destiny", Sa Dingding sang "Left Finger Moon" again, not only the ending theme of the fairy tale drama "Sweet Honey as Ashes as Frost", but also a fusion of opera and coloratura soprano singing. Liu Yan wore a cheongsam for her first performance of "Sigh" and performed ancient charm; Zhang Yuxi wore red makeup and sang "Hongzhao Wish", which won the Best Single Award for Chinese Style Musicians.
On the other hand, the program team is also consciously increasing the content of traditional culture. Most typically, this season's performances will be themed around the "Oriental solar terms" including the Waking of Insects, Summer Solstice, Beginning of Autumn, and Heavy Snow. Just how the traditional solar terms will be integrated with the stage, or whether it will be reduced to a publicity stunt, will also become a focus issue. The Yigong performance stage currently released includes ancient songs such as "Hair Like Snow" and "The Sound of Falling Snow", as well as original songs and sweet songs.
The integration of traditional culture and the competitive stage has released a doubling effect because of the addition of Chen Lijun, and also allowed "Lang Jie 5" to successfully activate the market effect after its premiere. In her "quiz", she combined Yue opera singing with pop music, which also made countless audiences lock their eyes on the stage in advance. But can only one Chen Lijun realize the vision of "Lang Jie 5" to once again expand the territory with traditional culture? It remains to be seen. The second year of internationalization of
: There is no next "Xiao Mei", and she is caught in the "withdrawal" controversy?
"Sister Lang" who proposed the "Great Beauty China Season" last year successfully revitalized the show's IP by leveraging the out-of-the-circle effect of "International Sister" Miyori Mei. This year, the international sister strategy continues, what is the effect? In terms of personnel composition, there are a total of 7 international sisters participating in this session, many of whom have hit singles or swept the actor awards.
Judging from her initial stage performance, Sister International is quite attentive. Russian singer Mary brought an original new song "Born to Be the Protagonist", which incorporated multiple difficult movements on the stage; Vietnamese singer Sun Xialing's "Relax" has been played more than 2 billion times on global music and social platforms. This time her The stage incorporates aerial yoga. American singer Sasha played and sang "dancing with your ghost", which has more than 500 million plays on spotify.
In addition, French singer joyce played and sang "Champs Elysées", and mai, who was wearing a red dress, sang "can i call you mine". These stages also received very high praise on the spot. Zheng Ni But he even directly reached the first place on the first stage.
are not just catfish on the stage, but the addition they bring to the reality show is also significant: not only the interactive scene of the multi-language melee, the heart-warming interaction between Chinese and foreign sisters, but also how the international sisters learn Chinese lyrics has become a highlight. In the quiz, Mai of Qi Wei's group made a mistake of entering the wrong place, which also put the team into "passive".
Judging from market feedback, International Sister has not received much attention outside the industry. This is not difficult to understand. Xiaomei’s effect is that she leverages the explosive power of the two-dimensional group and brings niche culture to the public circle. This year, international sisters lack such a stage. They are high-quality but also universal, and there is not much sentiment and circle cultural blessing. .
What really brought "Lang Jie 5" to the forefront was the news of International Sister's "retirement". At the end of March, the topic #langjie5retired# became a hot topic with 130 million views. The reason was because according to media reports, American singer Sasha and Russian singer Mary had withdrawn. The reason for withdrawal has not yet been announced.
What can be seen is that the program team has paid great attention to inviting international sisters. For example, Sun Xialing not only has hit singles, but she can also use Chinese in interviews and communications. She also has a soft spot for domestic costume fairy tales. But we can also find that compared to the previous season which focused on China, South Korea, Vietnam and other places, this season has added many international sisters from Europe and the United States. It is not difficult to see Mango’s ambition to further expand the overseas influence of Sister Lang IP.
After all, Vietnamese actress Chi Fu appeared in "Lang Jie 4" last year and successfully brought the show to the Vietnamese market.According to public information, in June last year, Vietnam's Yeah1 Group announced that it would purchase the copyright of Mango's "Lang Jie" and said that the program has reached the top of the market in terms of procurement cost and investment scale. The program also set a record for investment in Vietnamese variety shows with 33 sponsors. most. The program has also received good ratings and public attention since its launch.
But now it seems that Sister Lang’s road to internationalization still needs to be explored.
The business story continues: Capital and Mango finally made the right bet?
According to incomplete statistics, "Lang Jie 5" cooperates with brands including Jindian, Samsung, Swiss, Arowana, Guyu, Emma, and Hushubao, a total of 7 brands, which is slightly less than the 10 brands launched last season. There is a decrease. In other words, the capital market is also waiting to see the stamina of the "Lang Jie" IP. However, there are also brands such as Jindian and Swish that have cooperated for many seasons.
What is more interesting is the business story of the sisters. One day before the show was broadcast, Jindian official announced Chen Lijun as the organic life experience officer , and the advertising video she shot for the brand also showed the charm of a "little girl" because it incorporated elements of Yue opera such as water clothes and folding fans, and she also had the charm of life. The sweet girl's sense of contrast has been recognized and loved by fans. bets on Chen Lijun's brand in advance, as well as Swish's brand.
In addition to , Swish also officially announced Cai Wenjing as the brand ambassador; Samsung became Qi Wei’s new Chengfeng partner . In the program, we can also see that Jindian collaborated with popular sisters such as He Jie and Qi Wei to do oral broadcasts; Samsung integrated the context of international sisters' "communication difficulties" and collaborated with Wan Nida to conduct small theater implants.
A very significant point is that compared with the delayed response to commercial endorsements after Cyndi Wang became popular, as well as the frequent "failure" of capital and program teams to bet on, this time the market's "betting" is obviously more accurate: for example, Yue Opera actress Xiaosheng Chen Lijun has become the "Chosen Sister" and is the "favorite" of the platform, the brand and the audience.
This may not be difficult to understand. In November last year, Chen Lijun successfully debuted in the entertainment industry with the Yue opera "New Dragon Inn"; during the Spring Festival, she even appeared on 6 Spring Festival Gala stages, including CCTV Spring Festival Gala's "Butterfly Lovers: Caoqiao Worship", Henan Satellite TV Spring Festival Gala's "The Broken Heart" "Bridge·Bridge Party", Zhejiang Satellite TV's Shaoxing Opera Spring Festival Gala "New Dragon Gate Inn", Dragon TV Spring Festival Gala and Ju Jingyi's cross-border collaboration "Mountain Love", etc.
's high-quality performances time and time again made her popular among young people. On the Douyin platform, the #陈丽君 topic has been played more than 6 billion times . Before the broadcast of "Lang Jie 5", she had been on the hot topics many times due to Reuters and others. "The sister who loves to wear group uniforms the most in the past five seasons" has developed from a Reuters show in March to a featured character in the show's feature film. "Playing tricks". Behind such high popularity is her excellent strength and the charm of traditional culture.
Qi Wei, Cai Wenjing and others, who have also been bet on by platforms and brands in advance, are also representatives of both audience popularity and commercial value. Qi Wei's problem was that her song selection for the first stage "failed". The original songs and excessive makeup made her score high but raised questions. How to recover in the future is crucial. Cai Wenjing's "funny girl" qualities are unique among Sister Lang, and her continuous film and television works have also allowed her to accumulate a certain degree of national popularity.
But this is just the beginning. Whether they can continue to rise in the capital market in the future depends on their performance on the stage. Based on the entire "Lang Jie 5", behind the good start, the continuation of the story also affects people's hearts: How will the story of Chen Lijun's "coming out" and "going back" to promote traditional culture unfold? How will the emergence of dark horse Chen Haoyu disrupt the capital market and even the film and television market?
