A few days ago, Youku announced that it would upgrade its suspense theater to White Night Theater.
It is understood that in order to create a recognizable platform brand recognition, in recent years, major long-form video platforms have increased their focus on high-quality dramas such as suspense and sweet pets, and thus launched a theater matrix. Youku's suspense theater is characterized by "suspense+", superimposed with multiple elements such as emotion, theft, and law, and will be launched in 2020. Since its launch, it has successively released works such as "Gate of Rebirth", "The Twelve Hours of Chang'an", "Outside the Court", and "Cowards".
"White Night" means "the long night must end, and the truth will be revealed." It will explore more profound social issues, show deeper human care, and provide a more immersive viewing experience based on the typed lens language. experience, arousing the audience's resonance and empathy, thereby expanding new paths and new spaces for high-quality Chinese dramas.
It is reported that Youku also recently released the trailer of White Night Theater's first series "Dark Fire". The series is produced by CCTV, Youku, and Enlightenment Pictures, and is jointly produced by Alliance of Gods Pictures and Ruyi Pictures. Yao Xiaofeng serves as the director, Tong Yao , Zhang Xincheng stars, and will be released on April 27 It will be broadcast simultaneously on cctv-8 prime time and Youku.
has a view on this, "White Night Theater will be one of the core levers for Youku to create differentiated content."
Earlier this year, Wu Qian, chief operating officer of Youku, said that in the future, the company will create a differentiated content mindset through a "one horizontal and three vertical" content layout. Among them, "One Horizontal" refers to the treasure film library, and "Three Verticals" refers to the "Historical Mystery Universe", "Daybreak Universe" and "Youth Fantasy Universe".
According to the drama list released by Youku at that time, "Historical Mystery Universe" will continue to launch costume suspense dramas such as "The Code of Along the River During the Qingming Festival" series and "The Legend of the Tibetan Sea" after "The Case of Di Gong of the Tang Dynasty"; "Breaking Dawn Universe" is based on modern suspense themes and will launch dramas such as "Rebirth", "Once Upon a Time on the Edge of Water", and "Snow Maze"; "Young Fantasy Universe" focuses on live-action comics and science fiction themes, covering "The Stranger" "Under" series, "A Mortal's Story of Immortality", "Young White Horse Drunken in the Spring Breeze", "Sea of Dreams", "Spiritual Cage" and other drama series.
It is also worth mentioning that Youku released the 2023 corporate social responsibility and esg report at the 11th China Internet Audiovisual Conference Internet Public Welfare Summit Forum held at the end of March this year. It shows that in 2023, Youku will continue to use technological power to promote inclusive culture, including continuing to strengthen the construction of barrier-free theaters and organizing various online and offline movie viewing activities.
It is reported that since 2020, Youku has begun to carry out barrier-free transformation of the client and launched an accessible theater, becoming the first Internet video platform in the industry to launch barrier-free services. Up to now, Youku’s barrier-free theater movies, TV series, cartoons, documentaries and other content have exceeded 2,000 (episodes), a year-on-year increase of more than 400%.
[The pictures in this article are from the Internet]
