Jimu News reporter Zhang Cong
On April 20, on the occasion of the 29th "World Book Day", the "Generation Z Digital Reading Report" jointly released by the Global Times Research Institute and China Literature Group showed that Generation Z (generally referred to as " "Post-95s") are reading an average of 28 works per year, and the "book-film linkage" effect brought by blockbuster movies and TV shows is becoming more and more significant - for example, with the popularity of "The Three-Body Problem" and "The Wandering Earth 2", the number of "Liu Cixin's works" Generation Z readers increased by 63%; the popularity of the TV series "Kurst" drove "Gao Qiqiang" and "The Art of War" to top the reading list of Chinese classics among Generation Z; the popularity of "Sauvignon Blanc" and "Flowers" drove the reading volume of original publications month-on-month Increases of 24 times and 61 times respectively.
From the "Twentieth National National Reading Survey" released by the China Press and Publication Research Institute, the exposure rate of my country's adult citizens to digital reading methods in 2022 is 80.1%, an increase of 0.5 percentage points from the previous year; the average number of paper books per adult national The number of books read was 4.78, and the number of e-books read per capita was 3.33. Digital reading has increasingly become the core force of national reading.
As natives of the Internet, Generation Z is a new force in digital reading, and 11 pm, 10 pm and 12 noon are the peak periods of digital reading. From a regional perspective, Guangdong, Jiangsu, Zhejiang, Henan, and Shandong rank among The top five provinces where Generation Z loves to read.
Youth literature, literature, history, psychology, and philosophy have become the top five favorite published book types of Generation Z, including "Fourteen Years of Hunters", "The Dragon King: The Restart of the World", "The Three-Body Problem", "Sun Tzu's Art of War" and "Hated" The Courage: The Philosophical Lessons of Adler, the "Father of Self-Enlightenment" is the favorite published book of Generation Z.
In 2023, fantasy, real life, light novels, science fiction, and history will become the top five online literature themes with the fastest growth rate on the platform, and are widely loved by young users. For example, "The Strange Fairy" was the first serialization in 2023 to reach an average of 100,000 The works he ordered later topped the list of China's best online novels in the China Novel Society's annual list, and "encircled" tens of millions of young readers with its novel and fantastic oriental aesthetics.
Of course, classic works also resonate with young people. In 2023, "A Dream of Red Mansions" has become the most discussed literary masterpiece of Generation Z. "Four Lessons from the Mortal World", "Those Things in the Ming Dynasty" and "Alive" are the most discussed social science books, popular history books and realistic books respectively. .
(Picture from "Generation Z Digital Reading Report")
(Source: Jimu News)
